Design, develop and manage online learning platform (LMS) for Technical Assistance Programs. Oversee course production from concept to marketing in collaboration with subject matter experts and client teams. Oversee content development and copywriting.Design functional and content development for community platforms and engagement strategy.

Helping people to leap, level up, find their true calling and become better humans, leaders and ruckus-makers. The altMBA is an intensive, 4-week, global, online workshop designed by Seth Godin for high-performing individuals who want to level up, lead, and create change. www.altmba.com

Founded yoga for kiddos as a passion project in 2018, when my son started elementary school. From one school, my classes and curriculum reached to 400 kids weeks, across Sonoma County in a short time. Some of the projects included: + Design and deliver elementary school mindfulness curriculum (TK-6th Grade). + Collaborate with Sonoma County libraries to provide public classes for kids, teens, and families that connect the community through movement and mindfulness. +Offer virtual classes focusing on socio-emotional learning strategies. +Mentor new teachers lead classes, provide curriculum and program support. www.yogaforkiddos.com

+Develop and design courses with subject matter experts.-Streamline organizational processes and promote effective learning through meaningful use of technology (including LearnDash, Slack, G-Suite, etc.)+Provide instructional design for online courses+Improve data quality and integrity across teams and programs+Optimize the use of LearnDash as an interactive platform for personalized learning+Assess programmatic impact and use findings to inform strategic initiatives+Work cross-functionally with tech and non-tech teams+Responsible for scoping, research, and analysis, design, development, and launch; providing clear timelines through all phases, communicating with key partners, and selecting appropriate measurement for successful implementation+Manage the development of instructional materials (tutorials, digital interactives, user guides,audio and video content (including scripts), storyboards, navigational text, assessment tests,etc.)+Transform technical information into professionally written, engaging instruction+Be the voice of the learner, ensuring that their needs are at the forefront of our content effortsand help our team iterate and improve on content offerings

Head Coach: The Business of Food Workshop at Seth Godin's Akimbo WorkshopsInspired by UC Berkeley’s Food Innovation Studio and Edible Education 101 courses. It draws on Seth Godin’s innovative Akimbo approach to education. This course is a co-creation of Will Rosenzweig, student learners, and industry expert guests, who bring their perspectives and passions to the workshop in ways intended to inform and inspire you to bridge innovation and purpose through your business.+ Develop and design entrepreneurship programs for organizations like the Stonebarns Center for Agriculture and Foodhttps://www.stonebarnscenter.org/engage/for-farmers/entrepreneurship-intensive/Edible Education 101 with Will Rosenzweig https://edibleschoolyard.org/edible-education-101

The Food Business School enables and empowers entrepreneurial leaders to design, deliver and lead transformative innovations that address the world’s most pressing food challenges—and its greatest business opportunities.+ Managed the Dean's office. Worked directly with Dean Will Rosenzweig. Acted as a gate-keeper to the Dean in evaluating requests and partnership projects. Reviewed proposals and interviewed potential partners. Led communications with the Dean’s Circle and FBS Advisory Council. Acted as a liaison between the dean, faculty and students. Managed Dean’s calendar.+ Led FBS 1:1 Mentor Network, an online mentoring platform developed for FBS. Managed the platform and served 40 mentors/300 students. Identified, recruited and trained mentors. Managed user experience with the product development team. Created metrics to track mentors, sessions, and ratings. Collaborated with marketing to use the network as a tool for student acquisition.+ Led FOODBIZ+ series, a monthly live webinar with the Dean and key industry experts. Identified speakers, scheduled and managed session flow. Reported monthly progress and strategic plans to grow registration. + Managed FBS Speaking Engagements. Researched and evaluated opportunities and followed through with contracts and deliverables. Created and managed events spreadsheet for cross functional collaboration. Worked with the PR team to maximize PR opportunities for interviews, press coverage, etc.+ Managed several ad-hoc team projects and helped with the development of FBS brand and target audience profiles. Conducted interviews and created learner surveys for the marketing team. Managed social media accounts (LinkedIn, Twitter, FB). + Attended industry events and represented the Culinary Institute of America.

+ Managed executive search project flow: proposals, candidate sourcing, interviews and presentations.+ Managed office staff, hired and managed data entry specialists, researchers, off-site candidate recruiters, and website developers.+ Closed several search projects with successful hires for CFO, CMO, Executive Director, and operations manager positions for nationally recognized organizations.+ Created and executed 2015 strategy and goals document for Stanton Chase, San Francisco.+ Created client communications in both print and digital formats. Planned and executed marketing calendar to support strategic objectives and corporate branding.+ Launched Paulherrerias.com and implemented online career surveys to streamline the data collection both on mobile devices and tablets.+ Managed social media LinkedIn, Twitter and Facebook Page for Stanton Chase, San Francisco.

+ Created and managed a year-long international book tour for Cherie Soria to promote “Raw Food For Dummies” from Wiley Publishing in over 20 cities in the US and in 3 continents around the world:+ Managed 75 global events directly working with Living Lights global alumni, from logistics to localized marketing.+ Managed customer communications and social media. Grew followers from zero to several thousand on Facebook and Twitter. Developed and executed Best of Raw social media marketing campaign. Living Light International won three Best of Raw awards in 2013.+ Managed speaking engagements for several industry conferences (Expo West, Fancy Food etc.).+ Developed sales and marketing decks highlighting industry trends and competitive edge of Living Light.

+ Developed Organico brand, menu and website for the first vegan/health conscious café in Montezuma, a popular tourist town in Costa Rica.+ Managed operations day to day with 11 employees, opened from 7am to 11pm. Restaurant served 200 people daily during high season.+ Created partnerships with other local businesses to maintain revenue flow via catering to yoga groups and specialized retreats especially during low season.+ Restaurant profitable from the first year, rare in restaurant industry in Costa Rica.Created a community give back program with donation based classes - like yoga, meditation, Spanish, and cooking classes. Café attracted more clients than ever during this time.+ Rated #1 Restaurant on TripAdvisor several times during 2010 and 2011 in Montezuma, Costa Rica.Taught culinary classes in raw vegan foods and superfoods weekly.

+ Managed geographical expansion, customer retention and cross-sell programs. Initiated and prepared monthly and quarterly reports and presented strategy to field management directly.+ Provided support to sales teams in the US, EU and AUS with detailed sales, competitor and market data.+ Recommended several new office locations and new business lines that were successfully opened over the five years in key markets. (NYC, LA, San Francisco, London, Brussels)+ Developed complex data analysis strategy for the corporate development department using internal and external market data using MS MapPoint to identify market opportunities.+ Analyzed and presented customer and candidate segmentation data on all RHI business lines to the executive team. Database consisted over 50K customers and 100K candidates.

+Responsible from designing and creating online marketing campaigns and store fronts. +Developed on search engine optimization for the company website.

+ Prepared annual marketing plan for the Always Brand with budget over $1 million.+ Executed market research projects and analysis on product use, customer habits and target profiles.+ Worked with the PR and Ad Agency on a daily basis to execute several marketing projects like: TV/Radio spots, print ads, advertorials & in-store collaterals. Led creative briefing.+ Provided data analysis for TV ad performance by customer segments and geography.