Özlem Yüce Email & Phone Number

Istanbul, Turkey

İstanbul, Türkiye

• Spearheading digital marketing and brand communication initiatives within the realms of research, technology transfer, and entrepreneurship at the university.• Architecting comprehensive marketing and corporate communication strategies, ensuring judicious budget allocation, and overseeing efficient utilization with meticulous reporting.• Crafting and executing communication strategies directly, encompassing media relations management, social media orchestration, event planning, PR endeavors, and hands-on website management within the dynamic domains of research, technology transfer, and entrepreneurship.• Nurturing collaborative relationships with internal departments, orchestrating the seamless coordination of announcement and event activities.• Conceptualizing digital applications for corporate identity, meticulously overseeing internal applications.• Orchestrating dynamic interactions with digital, advertising, PR, and event agencies.• Steering sponsorship relationships and projects with a keen eye on strategic alignment.• Curating and managing diverse marketing collateral, including technology-focused posts, newsletters, videos, and blogs.• Innovating and implementing targeted campaigns via diverse social media platforms, staying within the confines of allocated budgets and overarching objectives.• Overseeing the strategic management of university events and navigating participatory involvements in key fairs.• Fostering synergies with all internal departments to coalesce and refine communication strategies.• Overseeing the comprehensive spectrum of corporate identity and marketing endeavors for BAU Hub TEKMER and BAUTTO brands.• Guiding the corporate identity and marketing pursuits for the array of start-up entities nested within BAU Hub TEKMER.

• Managing of all digital marketing, brand communication and strategic marketing activities• Preparing marketing and corporate communication plan / budget, ensure efficient use and reporting of budget• Direct planining communication strategies of the company through media relations management, social media management, event planning, PR activities, website management etc.• Preparing all kinds of digital applications of corporate identity and control the applications within the company• Coordinate all announcement and event activities, working closely with other business departments• Managing relations with third parties; digital, advertising, PR and event agencies etc.• Managing and developing marketing materials such as technologic posts, newsletters, videos and blogs• Managing sponsorship relations & projects• Developing and executing campaigns through social media tools within budget and scope of online objectives, • Managing company events and fairs• Editor-in-chief of the H2O e-magazine that is published monthly• Working with all internal departments, developing and executing their communications strategy• Carrying out all the corporate identity and marketing activities of İTÜ Çekirdek brand, one of the best incubation centers in the World (2nd in Europe and 3rd in the world).• Carrying out corporate identity and marketing activities of startup companies located in the incubation center

• Executing the projects of corporate communication and social responsibility• Writing and editing copy for news, announcements, and creative assets• Preparing content for media; press releases, press conferences, interviews, speeches, presentations etc.• Daily media monitoring for university• Supporting the development of communication strategies of the university• Having an active role in internal communication activities and organization of the university, producing projects• Continuously tracking, monitoring and reporting the marketing budget• Editoring of the KAMPUS magazine that was published monthly

• Managing of all digital marketing activities for brand• Preparing and controlling digital marketing budget• Supporting corporate brand management process and identifying brand strategy• Managing and monitoring corporate social media account• Carrying out the design studies of all kinds of promotional materials such as brochures, catalogs, posters and advertisements with corporate identity application and ensure the necessary coordination during the printing process• Managing crisis management plans

• Increasing the brand awareness by doing marketing, advertising and brand management studies• Managing 3rd party relations with digital agencies• Managing brand communication activities and media• Organizing company meetings, events and fairs• Managing and updating of the website of the company

• Developing, planning, organizing and managing events and brand communication strategies• Preparing and update company website content• Working in coordination with all internal and external stakeholders• Managing event organization and Center’s meetings• Having an active role in fairs, career seminars, visits, sponsorships, training programs etc.• Preparing news, promotional materials, e-bulletin, press release and reports for the center

Sosyal Bilimler Enstitüsü, Ortaöğretim Alan Öğretmenligi

Fen-Edebiyat Fakultesi, Tarih

Education record