Leading a team of young digital marketers, content writers, graphic designers, social media managers and SEO experts to service clients at Meshwork. Servicing clients in every industry and excelling with content creation, content promotion and generating meaningful metrics instead of low CPM and CTR. Sales and ROAS being the ultimate goal our clients value the creative input as much as the meticulous digital campaigns we run for them.

Leading both Élan and Zaha Creative Marketing, Commercial Strategy, e-Commerce and operations teams with the following objectives- Assigning shoots and creative strategy to my subordinates Ms Shahrukh Imtiaz (PR Manager), Ms Amna Asif(Visual Merchandizer and PR), Mr Fahad Matloob, Ms Fatima Waseem and Ms Heera Aziz during my tenure. Getting the creative strategy executed within the budget confines and making the team deliver expected deliverables. - Inventory planning and allocation according to sales forecast-Maximizing e-Commerce conversion above the industry average (1.80% +) for the bucket size of over PKR 14,000.-Reducing return ratio to less than 20% for COD orders. -Optimizing the UX and UI for both brands including SEO.-Improving dispatch efficiency by hiring and training warehouse professionals with basic e-Commerce operations. - Commercial marketing + B2B sales- Primary recruiter for both Elan and Zaha-Leading the Creative Marketing department (over 100 photo shoots/events and campaigns)- Head of e-Commerce department-Leading Digital marketing and Customer experience with record ROAS of 16.45-Business strategy for each of the lines from Unstitched to Pret (excluding Bridal line) with sales goals of each quarter net within 55 days of each (on average). Achieved astronomical growth in 30 months by increasing online sales by 350% from 2019 till 2022. Supported by a team of hardworking professionals we were able to cut cost of creative content and PR whilst growing sales and ended up handing the business over to Mr Waqar Ahmed who I hired in May 2022.

Trained multiple resources for performance marketing to make the company less people dependent. Achieved PKR 3Bn+ record revenue for Elan and Zaha during my tenure ensuring inventory turnover cycle of 45 days. Introduced CX Omni channel platform with 90% response rate average and 100% conflict resolution. Devised & Implemented CX policies to enable Elan and Zaha to function after removing all backlogs

Leading Zaha’s biggest ever year in 2021 and 2022 after taking charge in 2020. Responsible for both creative strategy and commercial strategy alongside Category Manager Zeerak Humza.

Business development and sales.Fitness Expo events, B2B client servicing and lead generation. Digital Marketing (Google+Meta+Email Marketing), Content writing and SEO

Creative Marketing - Creative solutions for B2B clients for in store branding and activations. Major clients include- Tobacco- Beverages- FMCG

Implemented HRIS at Alain Class Motors.Implemented e-mail marketing & revamped social media presence.Trained Accounting and HR employees remotely (Quickbooks and custom built HRIS).

Inventory management, in Store promotions design, shift allocation and Payroll management.

Marketing Executive to S.K Enterprises working on behalf of Sud Chemie Japan. Directly reporting to the Marketing Lead- Basic MS Office tasks such as reporting, making presentations and networking. - Basic Payroll management using Excel- Network troubleshooting and support