Head Of Marketing Communications
Lahore District, Punjab, Pakistan
Leading both Élan and Zaha Creative Marketing, Commercial Strategy, e-Commerce and operations teams with the following objectives- Assigning shoots and creative strategy to my subordinates Ms Shahrukh Imtiaz (PR Manager), Ms Amna Asif(Visual Merchandizer and PR), Mr Fahad Matloob, Ms Fatima Waseem and Ms Heera Aziz during my tenure. Getting the creative strategy executed within the budget confines and making the team deliver expected deliverables. - Inventory planning and allocation according to sales forecast-Maximizing e-Commerce conversion above the industry average (1.80% +) for the bucket size of over PKR 14,000.-Reducing return ratio to less than 20% for COD orders. -Optimizing the UX and UI for both brands including SEO.-Improving dispatch efficiency by hiring and training warehouse professionals with basic e-Commerce operations. - Commercial marketing + B2B sales- Primary recruiter for both Elan and Zaha-Leading the Creative Marketing department (over 100 photo shoots/events and campaigns)- Head of e-Commerce department-Leading Digital marketing and Customer experience with record ROAS of 16.45-Business strategy for each of the lines from Unstitched to Pret (excluding Bridal line) with sales goals of each quarter net within 55 days of each (on average). Achieved astronomical growth in 30 months by increasing online sales by 350% from 2019 till 2022. Supported by a team of hardworking professionals we were able to cut cost of creative content and PR whilst growing sales and ended up handing the business over to Mr Waqar Ahmed who I hired in May 2022.
