Marketing Manager
CurrentNavlungo is a technology-centered logistics platform that started out with field research in 2019 and started to serve with an investment of $250,000 in 2020. It is a digital platform that allows freight owners to see and purchase hundreds of transportation offers from many different service providers within a few minutes.* Work with cross-functional team (Product, Services, Sales) to establish growth strategies to support revenue goals.* Create, manage and experiment with new lead… Show more Navlungo is a technology-centered logistics platform that started out with field research in 2019 and started to serve with an investment of $250,000 in 2020. It is a digital platform that allows freight owners to see and purchase hundreds of transportation offers from many different service providers within a few minutes.* Work with cross-functional team (Product, Services, Sales) to establish growth strategies to support revenue goals.* Create, manage and experiment with new lead generation campaigns.* Analyze data to monitor revenue, sales, lead generation performance and uncover areas for improvement.* Working with internal teams and agency partners to optimize spending within existing channels * Trying to improve ROAS* Identifying and piloting new, experimental channels that can unlock sustainable growth.* Working with creative agencies to iterate and develop new concepts that balance growth goals with brand building.* Leveraging created content to accelerate our paid marketing efforts by seeding it across channels and optimizing for growth.* Reducing churned and declining trend customer numbers Show less