Marketing specialist with more than 20 years experience in communicating on behalf of b2b companies in Europe, Africa, Asia and the US. Experienced in all areas of the marketing-mix including digital marketing, product launches, design and print, internal marketing and communications. Financial and corporate services includes market/channel entry strategies, re-branding exercises, marketing strategy and tactics, event management, PR and media relations. Experienced copy-writer for a variety of media and channels. Matrix management of international team, management of external agencies.Currently creating marketing and communications content on the advantages of automated parking systems and car lifts, automated air cargo terminals, catering logistics and terminal equipment, as well as lorry lifts, goods lifts and production logistics equipment. Past target groups have included investors, internal audiences, industrials, utilities and project developers. Currently focusing on architects, property developers, cargo airlines, couriers and parcel handlers as well as warehouses and distribution centres.My work is closely aligned to business strategy.