I am a huge people person with over 10 years of experience playing and working in the sporting industry. Being an ex-professional ice hockey player I love working in team environments. Definitely a born team player who thrives in an adrenaline filled group environments where everyone is working towards the same goals, whether it might be in the corporate boardroom setting sponsorship sales goals, or battling on the ice with team mates.I love working in sports and entertainment because I believe there's nothing that unites and brings people together as much as sports. People are able to share love, joy and defeat, and build valuable friendships with likeminded people. Through sports I have always had a chance to have a positive impact in the local community, and national sporting scene. I want to continue to do so and develop professionally, as personally using sports and entertainment as a medium to build strong relationships between sporting brands and audiences all around the world. Sporting assets:Professional ice hockey player: Thrives in a team environment. Fosters and values team culture and working towards the same goals. Have captained teams all around the world and represented Australia in Ice Hockey World Championships.Communications: Experienced Communications Manager specialising in growing and maintaining strong relationships with key stakeholders and sponsors.Stakeholder management: Servicing and activating sponsorships. Being the liaison between owners, players and external stakeholders such as media outlets, TV stations, fans and government. Sponsorship Sales: Creating profitable sponsorship proposals and engaging fan activation strategies using social media, EDMs and website channels.Other skills I have procured in other various roles:SalesKey Account ManagementSEMPPCSocial Media MarketingStrategic PlanningDigital AnalyticsContact me on:| pdgoransson@gmail.com |
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Marketing ManagerSpikeup Feb 2019 - PresentLos Angeles, California, United StatesResponsible for creating and executing full lifecycle advertising campaigns and marketing strategies to support and achieve client’s business objectives, with a strong focus on KPIs and ROI in new emerging markets. Day to day duties include: testing new innovative digital advertising tools and strategies. Managing multiple campaigns, campaign calendars, campaign budgets and marketing strategies simultaneously. Continuously measuring and optimizing campaign performance and establishing… Show more Responsible for creating and executing full lifecycle advertising campaigns and marketing strategies to support and achieve client’s business objectives, with a strong focus on KPIs and ROI in new emerging markets. Day to day duties include: testing new innovative digital advertising tools and strategies. Managing multiple campaigns, campaign calendars, campaign budgets and marketing strategies simultaneously. Continuously measuring and optimizing campaign performance and establishing benchmarks and recommend future tests. Also responsible for compliance, reporting and stakeholder management. Show less -
Client ManagerCoordinate Jan 2018 - Dec 2018Canberra, AustraliaMaintaining and servicing accounts, business development and responsible for the effective on boarding of new clients. -
Communications And Sponsorship ManagerCbr Brave Jan 2018 - Dec 2018Canberra, AustraliaPartnership management, Sponsorship sales, Communication strategies, Stakeholder management, Social media, Sales & PR.Key Achievements: Sponsorship revenue - Helped to increase sponsorship sales with 100%Fan engagement - Increased fan engagement through innovative fan activation strategies -
Marketing StrategistTwo Moons Consulting Sep 2014 - Dec 2017Perth, AustraliaDigital Strategy Creation – develop and manage new marketing and digital strategiesManage key client projects – digital marketing strategies, internal and external communication programs and reportingProject Management– managing small groups of people to deliver marketing campaigns and within scope and on budgetDigital platforms management - in-depth knowledge of a variety of search and social platforms Key Achievements:Client growth – high client retention… Show more Digital Strategy Creation – develop and manage new marketing and digital strategiesManage key client projects – digital marketing strategies, internal and external communication programs and reportingProject Management– managing small groups of people to deliver marketing campaigns and within scope and on budgetDigital platforms management - in-depth knowledge of a variety of search and social platforms Key Achievements:Client growth – high client retention and growth rate through the development of strong collaborative relationships that deliver resultsBusiness Development – develop business networks and acquired new clientsUsing Google AdWords campaigns to: generate direct sales to a value of $164K of a $5553 click spend and increase client acquisition with 300% - creating and implementing smart and cost effective digital strategies across various Google mediums to achieve ongoing ROI Show less -
Promotional Marketing CoordinatorDusk Australasia Jun 2014 - Sep 2014Perth, AustraliaInternal and External Stakeholder Management – liaising with stores and external agencies to deliver promotional campaigns on timeEDM Creation – creating an internal EDM to all staff and storesContent creation for promotional material – using my creative writing to create promotional content for website and in store promotionsKey Achievements:Sales - Improved sales and presentation throughout store network through the delivery of promotional material based on staff… Show more Internal and External Stakeholder Management – liaising with stores and external agencies to deliver promotional campaigns on timeEDM Creation – creating an internal EDM to all staff and storesContent creation for promotional material – using my creative writing to create promotional content for website and in store promotionsKey Achievements:Sales - Improved sales and presentation throughout store network through the delivery of promotional material based on staff requirementsLogistics - Packaged 200 promotional offers in a day, on time and on budget to meet store customer demand for seasonal campaign Show less -
Operations Assistant (Work Experience), Kids Holiday Program Leader, & Sport And Recreation ManagerEcu Sport And Recreation Centre Dec 2011 - Sep 2014JoondalupPlan and deliver activities focusing on team work, respect and kids understand the importance of having fun.Customer service research.Organise and carry out promotional activities during "open days".
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Marketing Analyst (Work Experience)Hiseis Feb 2014 - May 2014Perth, AustraliaHiSeis is a small mining focused surveying company. I gathered and analysed data with a focus on current marketing trends. I presented to the management an action plan that would help to increase their brand awareness and lead generation. -
Marketing Analyst (Work Experience)Resume Hq Mar 2014 - Apr 2014Perth, AustraliaResume HQ was a new job seeking service that cut out the middleman. I primarily conducted a PESTLE and a SWOT analysis, and I assisted with creating promotional material. I learnt a lot about the difficulties and enormous amount of work involved with start up companies.
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Marketing Intern (Internship)Two Moons Consulting Mar 2014 - 2014PerthAs a marketing Intern I collated and analysed data, created marketing strategies and conducted website A/B testings.
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Marketing Analyst (Internship)Perth Thunder Ice Hockey Mar 2013 - Nov 2013PerthDuring my time with Perth Thunder I liaised with various media agencies, gathered and analysed media and marketing data. I also assisted with creating marketing strategies focusing on brand awareness.
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Sponsorship Assistant (Work Experience)Arena Swim Club Jul 2011 - Nov 2011JoondalupArena Swim Club is a volunteer run swimming club located in Joondalup, Perth. I assisted the Club Director with initiating valuable relationships with potential sponsors.
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DriverYour Special Delivery Service Ab 2009 - 2011Stockholm, SwedenThink Jason Statham in transporter. Yes, that is correct. SDS is a boutique transporting company specialising in tailor made logistic products and services.Key responsibilities:♣ Customer service♣ Picking up and delivering goods and packages♣ Field market researchanalysis -
Professional Ice Hockey PlayerHammarby If 2004 - 2007Stockholm, SwedenI played professional ice hockey in Sweden for one of Sweden's most historical ice hockey teams. I was nurtured and climbed through their own schooling system from the age of 12, made pro at the age of 17, and played there until I was 21 years old when I had to quit due to an ankle injury. Throughout my career I developed great team working skills and I understand the importance of working together to achieve greater things.
P G Education Details
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Highest Av. 'Weighted Mark' In My Course - High Distinction -
International Personal Training SchoolAv High Distinction -
Walthers GymnasiumAv High Distinction
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Satra Skolan Elementary SchoolSocial Sciences
Frequently Asked Questions about P G
What company does P G work for?
P G works for Spikeup
What is P G's role at the current company?
P G's current role is Marketing Manager at SpikeUp Media.
What schools did P G attend?
P G attended Edith Cowan University, International Personal Training School, Walthers Gymnasium, Satra Skolan Elementary School.
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