Brand Identity - Website Integration - Pricing Strategy - Marketing Strategy & Collateral - Tradeshow Ideation - Distribution Channel - POP Collateral for Small Minority Business Owners Natural Health Products

Responsible for all marketing strategy development for (9) Midwest states for (7) independent business distributors, (2300) independent dealers and (6) National Retailers. Manages an annual budget of $1 Million on marketing and brand activities in 9 states to drive business metrics through activities targeting multi-cultural youth by leveraging music, events, promotions, entrepreneurship, action sports, fashion, arts, volunteerism, school programs and charitable sponsorships. Concept and implemented youth lifestyle brand Boost Mobile’s first ever ALL Regional program “Win a Free Year of Boost Service!” that includes 8 Midwest Distributors, 2300+ independent retailers, coordinated legal approval, rule creation, multi-media buys, OOH, dealer events, Point-of-Purchase Collateral retail mailing fulfillment and web support. Negotiated with 25 media and vendors. Worked internally with Midwest Sales Team, Midwest Field Merchandisers, Boost corporate sales op, customer care, VP staff, channel marketing, finance, creative and legal department- www.boostmobilecommunity.com/yearservice.• Created numerous “first” within Boost Channel Marketing to help reach our target audience from Hispanic events and graffiti contest, guerilla marketing, charitable alliances, celebrity events, Unique Advertising Mediums, Back2School Programs, Q4 Gift Programs, cross functional programs in fashion, action sports and music. Unique Promotional POP and Dealer/Retail Sales Incentives that provided high ROI and EVA

Manage multi-media marketing and advertising campaigns for over 1100 accounts in varied industries across Midwest,