Recruited to lead global institutional private markets marketing cross web and digital properties, content and omni-channel cross segment activations to drive awareness, engagement and lead generation.• In first three months, delivered new marketing plan, thought leadership strategy, integrated campaign strategy, social media strategy and institutional web experience.

Recruited for Americas Institutional, Retail and Alternative Investments marketing cross web and digital properties, digital content and omni-channel cross segment activations to drive awareness, engagement and lead generation.• Launched new Multi-Assets, Indexing Solutions, Private Credit, Direct Lending, Broadly Syndicated Loans, Distressed Credit and Capabilities segmentation and integrated campaign strategy, content strategy, website experience, new product launch process, event marketing process and email programs.• Launched firm's new strategy infographics and video series for institutional clients.

Recruited to build new brand campaign marketing division. Led high impact global brand and institutional marketing campaigns to capitalize on growth opportunities by leveraging consumer insights, firm's priorities and competitive landscape.• In first three months, delivered firm's new campaign process framework, thought leadership and integrated campaign strategy.• Launched new institutional integrated brand strategy and campaigns.• Led paid media strategy, media plans and execute media buys including print, digital and out of home. Developed relationships, negotiated rates and contract buys with all media partners.

Recruited to lead global marketing strategy for agricultural commodities division.• Owned the marketing plan; partner closely with the product managers to develop a plan that supports revenue targets; accountable for quarterly MQL and Opportunity targets.• Managed budgets for all initiatives. • Designed, built, measured and optimized first lead generation and nurture programs.• Developed, test and optimized messages and campaigns across all channels (online, print, events).• Collaborated across Marketing, Sales, Business Line Managers and Research teams to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive prospect engagement; partner with external agencies as appropriate.• Provided marketing support to the Sales team for client expansion and upsell.• Created framework to address requests based on unplanned Sales opportunities and business development needs, as well as real-time event-based communication needs.• Partnered with Business Line Mangers to support audience-driven product campaigns.• Managed 3 new product launches.

• Managed the creation, delivery and execution of a series of marketing programs that drive demand for Zebra solutions, in alignment with regional & vertical market goals.Oversaw the campaign-based demand generation process for Americas Healthcare vertical and Mobile Computers, Printers, Cards, Services and Supplies portfolio, in close coordination with peers globally.• Collaborated with vertical- and product-focused strategists in creating and executing a campaign plan designed to generate demand for their area of responsibility.• Interpreted the marketing strategy to define campaign objectives, goals and identify the marketing mix of deliverables, events and media.• Managed the creation and deployment of campaign assets to achieve plan goals, including e-mail (Eloqua), digital, print, event-based and content syndication (3rd party) marketing tactics, among others.• Monitored tactical performance, market trends, industry best practices to drive strategic insights and adjustments.• Served as optimization champion, including contact database health.• Leveraged profile data and behavioral activity to drive sequenced programs that ultimately lead to right time, right message delivery.

• Managed the creation, delivery and execution of a series of marketing programs that drive demand for Zebra solutions, in alignment with regional & vertical market goals.Oversaw the campaign-based demand generation process for Americas Transportation & Logistics vertical and Mobile Computing portfolio, in close coordination with peers globally.• Collaborated with vertical and product-focused strategists in creating and executing a campaign plan designed to generate demand for their area of responsibility.• Interpreted the marketing strategy to define campaign objectives, goals and identify the marketing mix of deliverables, events and media.• Managed the creation and deployment of campaign assets to achieve plan goals, including e-mail (Eloqua), digital, print, event-based and content syndication (3rd party) marketing tactics, among others.• Monitored tactical performance, market trends, industry best practices to drive strategic insights and adjustments.• Served as optimization champion, including contact database health.• Leveraged profile data and behavioral activity to drive sequenced programs that ultimately lead to right time, right message delivery.

Key contributor in Zebra Technologies $3.45B acquisition of Motorola Solutions'​ Enterprise Business. Worked directly with VP of Global Marketing on all external communications. Responsible for managing and executing all e-mail campaigns via Eloqua. Primary point of contact for all directors and senior marketing managers, including NALA, EMEA, and APAC.• Strategically integrated and leveraged demand generation tactics and tools, including email, webinars, events, social media, and search engine marketing. • Managed and executed North America's Google AdWords Pay-Per-Click Program• Oversaw the project definition, management and HTML execution of email channel programs, including, email campaign management, social media integration, landing pages and support sites, online media and promotions, and affiliate marketing.• Supported, created and developed demand and lead generation activities, conversion programs, and marketing campaigns that provide measurable improvement for top-line and bottom-line growth to meet/exceed goals.• Created and developed integrated lead generation and nurture programs that deliver needed pipeline.• Supported, created and developed integrated programs and campaigns in alignment with new product launches, existing product cross-sells, and new market development.• Supported overall company branding and awareness as part of the overall marketing initiatives and demand generation programs.• Managed, developed and executed North America marketing's activities and graphic designs for events and all Pre & Post-Show Emails, including trade shows, conferences, etc.• Managed and executed North and Latin America's Sales & Marketing Internal Newsletter.