Joshua Padilla Email & Phone Number

Houston, Tx, Us

Seattle, Washington, United States

Finding new ways to engage viewers on different platforms while increasing audience numbers at the top-rated stationin Seattle-Tacoma media market.▪ Pioneered a community focused sub brand under our “STAND FOR TRUTH” image called “Stand Together” --celebrating the many people and cultures that make the Pacific Northwest home. Gaining recognition forspotlighting our Asian American Pacific Islanders, LGBTQ+, Latin/Hispanic, African Americans, and other BIPOCgroups in a variety of spots. Coordinating, producing, directing and editing the final pieces.▪ Championed new ways for the company to do business as a member of the KING 5 BIPOC committee includingchanging internal policies, joining interviews as a hiring advisor, and pitching stories from BIPOC groups.▪ Created dazzling new image campaigns for hit series Evening (aka Evening Magazine) and the award-winningYouTube series Local Lens Seattle.

San Jose, California

Create, write, produce, and edit engaging promotional content across multiple platforms, including on-air, online, and social media for NBC-owned and operated television station in top-10 Nielsen market. Produced ~10 promotions per week to highlight news programs, stories, and the station.Produced cold opens, promos, and other related video packages during breaking news AND special events like 49ers games airing on station and coverage for California wildfires.Improved production process for daily news topicals, establishing a system to enable efficient completion of all steps in production, increasing speed of turnaround for live and live-to-tape promos.Solidified media client and sponsor partnerships with San Francisco 49ers by collaborating on projects like family Christmas gift-giving events, Levi’s runway fashion show featuring cancer survivors, and Make a Wish presentation, granting fan’s wish to become a 49er for a day, producing video aired in stadium shown on giant video screen.

Greater St. Louis Area

Led revitalization of on-air creative and promotions for the most-watched CBS affiliate in country in 2017. Collaborated with Creative Services Director, reporters, news producers, photographers, and graphics artists to create new look and feel for station’s image. Produced 100+ promos for station, TV shows, and specific video assignments.Created strong scripts for video content with compelling writing and 2nd-to-none editing, resulting in visual style that helped dethrone legacy station KSDK from #1 market position.Recognized as go-to producer for key projects and Proof-of-Performance for award-winning stories and investigative coverage that led to award wins for news and sweeps victories in 2016 and 2017.Won Emmy award for live coverage of 2016 Presidential Debate in St. Louis, Missouri.Achieved more cinematic look to on-air visual presentation, winning viewers and accentuating quality by upgrading video equipment, 4K cameras (Canon C300, RED Scarlet), and drones.

El Paso, Texas Area

Developed and launched marketing plans to promote relaunched brand for CBS affiliate top-100 media market. Worked with creative services director to differentiate station and increase viewership ratings.Increased Nielsen ratings from 0.1 in 2013 to 1.3 in 2016, expanded viewer reach, and gave station visual and audio competitive edge, upgrading station’s visual appeal by introducing cinematic DSLR cameras for promotional shoots to El Paso market.Using newly shot interviews, location shoots, and social media plans, designed new image campaigns to reintroduce our CBS4 brand and talent to the market. Produced and edited over 75 sponsored, 2 to 4-minute packages featuring station talent “paying it forward,” buying groceries, donating free meals, and giving gift cards to local residents, increasing viewership, building community, and gaining social media exposure with most popular segments in newscasts.

Redwood City, Ca.

Developed, produced, wrote, and edited original content and on-air promotions for Asian American youth cable channel. As head writer for the network, focused on imbuing an attitude consistent with bold, creative promotions, and shows on our air. Organized shoots with partners like Tesla, Warner Bros., SM Entertainment, Movement Lifestyle, Hot Import Nights, NOS Energy Drinks, and Formula Drift for segments and shows exclusive on the channel.Led marketing and production for Myx-MASH 2010 Concert special featuring Bruno Mars, T-Pain, Brown-Eyed Girls, and JABBAWOCKEEZ attended by over 16K people in San Francisco, increasing social media reach 25% with added engagement from contests and comment activity; team earned CableFAXES award for Multicultural Marketing.Collected daily topical viral news for segments, sketches, and jokes as head writer and producer for 2 seasons of weekly entertainment program, Myx-Rated and 360 Video Magazine on MYX.Led switch from using HDV broadcast cameras to cheaper new technology in DSLR cameras (Canon 7D and 5D Mk II), reducing costs, immensely increasing production values, and improving media management. Wrote scripts for ten 30-minute episodes of animated series, The Nutshack and provided voice over for Jean-Claude Van Damme, Bob Saget, and various background characters. Increased brand reach through pioneering social media marketing in 2006 by engaging audience with interactive posts, contests, and partnering with social media influencers. Produced exclusive segments, shows, and promotions for movie premieres (Harry Potter, Green Lantern, Final Destination) and concerts (SM Town LIVE Los Angeles, KPOP Masters Las Vegas).Found new ways to expand programming by acquiring shows from outside production companies, including classic anime hits like Voltron, mixed martial arts matches, 705 sketch comedy show, movies from various parts of Asia, and Chikara professional wrestling.

San Francisco, Ca

Wrote, produced, and edited innovative promotional on-air campaigns. Worked on the following shows:Pinagmulan: The Journey Home (2005 - 2007) -- WriterCitizen Pinoy (2005 - 2007) -- WriterSpeakOut (2005)-- Writer

Operated the board for KUIC Radio. Answered phones, worked on traffic reports, and ran emergency broadcast testsOccasional fill-in radio personality

Bachelors Of Art, Broadcast Radio And Television

I studied the creative process in broadcast radio and television from program development, behind the scenes production, on-air talent.

Broadcast Television And Radio Production

Focused on developing and refining my craft on Television Production