Strategic Planning: Initiated and led the strategic planning process for the company's B2B SaaS platform, laying a solid foundation for future growth.Team Building: Assembled and developed a high-performing technology team from scratch, fostering a culture of innovation and collaboration.Product Development: Spearheading the development and launch of a cutting-edge SaaS platform designed to transform B2B e-commerce and order management for SMEs.Product Lifecycle Management: Overseeing all aspects of the product lifecycle, from ideation and design to development and deployment, to ensure a seamless and successful launch.Cross-Functional Leadership: Leading a cross-functional team, including engineering, product design, marketing, and sales, to deliver innovative solutions that address the unique challenges faced by SMEs.Go-to-Market Strategy: Developing a comprehensive go-to-market strategy, for rapid customer acquisition and significant revenue generation.Financial Management: Managing project costs effectively, driving operational excellence and maximizing cost-efficiency.Beta Testing: Overseeing the beta run of the project, gathering valuable feedback and implementing necessary improvements to enhance the product's performance.

Leading a multi-faceted transformation initiative at Bartan.com, focusing on three key areas:Technological Adoption & Operational Excellence: Spearheading the company's digital transformation, driving the integration of new technologies to improve operational efficiency and achieve strategic goals.Digital Sales & P&L Management: Own and manage all aspects of digital sales, including B2B and B2C channels, ensuring revenue growth and profitability through strategic planning and diligent P&L management.Brand Re-design & Management: Oversaw the re-design of the Chakmak brand, fostering a clear and compelling brand image across all platforms.Leading the digital marketing and social media efforts, crafting strategies to amplify brand awareness, engage customers, and drive traffic and sales.Providing strategic advisory to the leadership team, analyzing market trends and formulating future-proof strategies for Bartan.com's continued success.

Individually responsible for financial decisions, business development and strategic planning.Scaled a production business from 20 million INR to 350 million INR over a period of 10 years at a CAGR of over 33%.Strategic partnerships established with long term customers across Europe and UK including Dune, Kurt Geiger, ASOS, TK MAXX, Reserved among others, provided for a consistent business stream.Introduced and managed In-house Brands “Knotty Derby” and “Arden” for both online and offline markets to bring long term growth and to boost the bottom line.Built partnerships with major brands Bata and Relaxo to bring economies of scale.Increased customer base from 2 major customers to 15+ customers to divide risk.Created an organizational structure with ISO 9001 and SA 8000 certification, progressively involved in Industrial Excellence Training Program (5S, Kaizen, Poka-Yoke, Etc.) since 2018 resulting in reduction of overall overheads by 15%+ and reduction in post-sales claim rate by 60% over a period of 9 months, thereby increasing customer satisfaction.Negotiated long term contracts with vendors and customers to build an uninterrupted supply chain allowing for cost of raw material to decrease by 7-8% relative to industry standards.Won the Best Lifestyle Footwear Brand Award from Myntra.