P. S. Email & Phone Number

Bangkok Metropolitan Area, Thailand

• Proposed most appropriate research methodologies and ideal market studies for identification and definition of opportunities, target markets and/or problems requiring solutions.
• Established and communicated expected standards of research agencies’ performance and took corrective action where necessary, resulting in a great improvement in the speed of work, more accurate and insightful findings.
• Analysed and summarized key ASEAN trends to add value on the market overview findings.
• Qualified a winning (bathroom product) ad that helped boost the brand image.
• Planned, negotiated and managed local research cost of each ASEAN countries within the tight research budget given by the global team.
• Trained marketing teams across ASEAN countries how too Write clear business issues brief that make efficient research outcome.o Read, translate retail data and turn it into actions.o Conduct effective home immersion.

Bangkok Metropolitan Area, Thailand

• Structured the research issue brief form and coached the marketing teams to write business issues more clearly and efficiently.
• Conducted internal preliminary research for new products and provided key results / findings for further actions on product development.
• Proposed and recommended most appropriate research methodologies and designed the right research target sample that crack the business problems.
• Established and communicated expected standards of research agencies’ performance and took corrective action where necessary, resulting in a great improvement in the speed of work, more accurate and insightful findings.
• Analysed and highlighted key findings of monthly retail data to the brand and management teams as soon as the data was delivered, raised concerns and proposed immediate actions where necessary.
• Eliminated communication gap by translating the market issues and conveying precise thoughts from the Thai marketing team to research agencies in Indochina.

Bangkok Metropolitan Area, Thailand

• Led the quarterly integrated brand health tracking presentation for the local brand and sales team.
• Provided local category and brand performance measurement and competitors reviews.
• Managed research projects for activation projects including assessing in-market effectiveness
• Maximised the efficiency and effectiveness of market research projects and analyses by:o Selecting the appropriate technical designo Managing projects to time and budgeto Identifying and resolving issues during.

Bangkok Metropolitan Area, Thailand

• Owned and managed research projects for of multinational companies in FMCG: SC Johnson, L’Oreal, Dumex, ICI Paint, Ajinomoto, Pernod Ricard, ABFoods, other projects assigned by TNS regional office

Bangkok Metropolitan Area, Thailand

• Handled new clients from Japan and was selected to be the one who lead the projects in other countries e.g. Vietnam, Taiwan.Major projects and key clients were in FMCG and Non FMCG; type of Project Studies:Project lead
• KAO – Feather Shampoo
• UBC Cable TV
• Nissan – Nissan Frontier pick-up truck Team player
• IATA – Global Airport
• MAERSK – MAERSK Shipping Line

Master'S Degree, Tourism Marketing

Bachelor'S Degree, Journalism And Mass Communication, Gpa 3.21/4

Major in Advertising

School Certificate