Global marketing for Adobe digital learning products - Adobe Learning Manager and Adobe Captivate.Received Adobe Spot award for high Impact in 2023 and 2022

• Creation and execution of field marketing strategies to optimize visibility in target accounts across India, Southeast Asia, Australia & New Zealand.• Monitor marketing, branding and communications programs, track metrics to measure performance and ROI, administer to budgets and leverage strategic relationships to reduce expenditure.• Research and plan lead generation campaigns targeting leadership personas at target accounts.• Manage social media strategy & promotions for APAC contributing to approx. 30% of overall engagement.

Branch provides the leading cross-platform linking and attribution platform, unifying user experiences and powering cross-platform measurement for over 50,000 apps — including Foursquare, BuzzFeed, Yelp, KFC, and many more.

Achievements: • Improved overall content reach by 65% and engagement by 130%• Combined follower count grew 3xResponsibilities included:• Develop and manage growth driven content strategy for Official Drexel University social media accounts with a focus on organic user engagement.(Twitter, Instagram, Facebook, LinkedIn: @drexeluniv) • Develop and maintain a master social media editorial calendar to enhance content strategy • Monitor content performance using various social tools • Deliver analytical reports on social media metrics• Working in collaboration with the various teams to ensure efficient communication

Drexel University in Philadelphia, PA is an academically comprehensive and globally engaged urban research university known for the nation’s premier co-operative education program. Lead recitation class for an undergraduate course - Introduction to Marketing [MKTG 201] comprised of 60+ students who successfully completed the class with an average score of 93.15.Responsibilities included: • Create new and relevant presentations to teach Marketing concepts. • Incorporate personal experience and learnings to teach students real life implementation of concepts. • Use real life case study to teach implementation of marketing concepts.

Mars is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services.• Conducted live product testing of a new line of beverages. • Created surveys using Qualtrics to analyze and understand customer sentiment about new vs. existing products and Mars drinks vs. Keurig drinks. • Analyzed survey data using Tableau and SPSS to find most popular beverages and the best combination of new and existing products to avoid cannibalization.

SquashSmarts is a free intensive out-of-school time program changing the lives of Philadelphia’s public school students. SquashSmarts is a 501c3 non-profit academic and athletic mentoring program with a proven track record of keeping kids in school, in shape, and on track for graduation.• Created a new and refined logo to improve brand image and consistency across various channels online and offline. • Helped create a new style guide, social media strategy and identified potential key partnerships to improve business relations.

Headout is an on-demand mobile marketplace that helps travelers discover & book the most incredible tours, activities, events & local experiences in town for the next 24 hours at exclusive discounted prices.As a Community Engagement Associate part of the Operations Team in Bangalore, India, my responsibilities included: • Managed all user interactions on various platforms to resolve and redress issues faced by users.• Resolved escalations with a minimum negative impact on customer experience.• Performed audits and quality checks on all B2C communications and ran A/B copy tests to optimize community engagement operations.• Ensure fraudulent transactions are captured by delving deeper into customer’s information using various tools. • Trained new employees in the community operations team and mentored new interns joining the team.

EY is a global leader in assurance, tax, transaction, and advisory services. The insights and quality services EY delivers help build trust and confidence in the capital markets and in economies the world over. Took on the role of a Tax analyst at the Financial Services Office (FSO) as part of the Global Compliance and Reporting (GCR) team, assigned to GCR US West. Responsibilities included: • Delivering high quality reports within a stipulated time frame• Validating client data by ensuring all accounts presented tally correctly. • Creation of Federal and state tax workbooks• Preparation of federal, state, and local tax returns for corporations including individual partner tax returns. (Forms 1040, 1120, 1120F, 1065, and K1’s).