Ajio Business Android App | Storefront Design, Operations and Growth Monetization | CRMSite & CRM: Boosted retention (80%) and new user acquisition (2 million ), spearheaded digital media campaignsRetention, diversity & Frequency: Drove repeats by ~30%, spearheaded QPS, ATL, BTL, CRM & visibility campaigns Growth Monetization: Grew avg ticket size (~1.5x), bricks/buyer, secured 5% monetization from Marketplace brands D2R and Distribution Business | Footwear | Apparel | Trade Marketing and Loyalty Engagement Loyalty: Published vendor performance metrics and Key Performance Indicators (KPI) for service partnersManaged engagement events (5 cities), POSM plan for private label apparel and footwear brands for DistributionD2C: Fashion world by Trends: Managed End Consumer Coupons and increased ATS and lines per bill by slab gifting Product/Tech/Process optimization | Performance Marketing and Analytics:Site : Drove traffic, engagement & conversion, Increased onboarding by ~20% , brought down TAT (4 days to 2 hrs) Improved NPS by 20%, prioritized 10+ tech features for buyer & field employee app, owned product roadmapCRM Control tower: Curtailed canc & returns (~35% to ~25%), remodeled merchant help desk opsMedia Planning, Strategy, and Measurement :Manage planning, execution, reporting, optimization of campaigns (oversee budget spend, manage internal analytics, dashboards, provide optimization targeting recommendations)

State Head - KeralaConsumer/Industrial Sales Operations: Team: 8 SOs, 3 ASOs, 1 Terriotry Sales manager, 1 Sales Executive, 1 Branch Finance Manager, 18 C&FA StaffTrade MarketingBranch management Depot operations-Inventory, Sales, Delivery, Compliance

Sales development Overdue ControlPhasing Go to Market- Process and Product Strategies

Area Sales Manager, Kerala Operations Jan 2013-Apr 2013Reportees: 8 sales officers, 2 PSRs,S&D setup:60 distributors and 4 super stockist generating an annual turnover of 36 croreArea Sales Manager, Coastal Karnataka Operations Jan 2011-Jan 2013

Trained at Ahmedabad, Mumbai, Kohlapur, UP, Nepal,Delhi, Gurgaon, North Bihar, Andhra, Kerala, KarnatakaTrade marketing Wholesale distributionProduction trainingLogistics/SCMMarketing/Brand ManagementHuman Resource Management

Development of new channels for Business Prospecting of corporate accountsSelected for the final corporate presentation in GurgaonRewarded with a PPI follwed by PPO