Project Masterwork is an AI based global entertainment company in stealth mode. Working with senior leaders from Netflix, Marvel, Amazon Studios among others

South Asia Leadership Team : Crafting brand strategy , KOL & community building, P&L management & growth for multiple games ranging across Battle Royale, MOBA and Casual genres for Tencent IEG (Interactive Entertainment Group)- P&L Management for PUBGM, PUBGM Lite, Carrom Pool & Undawn for South Asia and Southern Africa contributing $104M+ revenue- Building brand communities for games spanning across Battle Royale, MOBA, casual and RPG genres- Building Retention via increased affinity and loyalty towards respective games through locally relevant in-game events

Led Brand Marketing initiatives (ATL, BTL, Digital) for Mobile Premier League's Publishing and Esports verticals- End to end development of mobile games (8BallPool, Carrom & Battle Royale) for a 400Mn+ potential audience- Conceptualised and rolled out a policy campaign to create a positive perception about online gaming & esports in India

Led Brand Marketing initiatives for PUBG MOBILE & PUBG MOBILE LITE brands for Tencent South Asia- Brand Identity: Oversaw the maintenance and evolution of the game's brand identity, including logos, visuals, and style guidelines by ensuring brand consistency across all marketing materials and touch-points.- Public Relations: Managed PUBGM & PUBGM Lite's media relations, press releases, and crisis management (when necessary).- Product Launches: Coordinated the launch of new features, updates, and versions of PUBGM & PUBGM Lite by ensuring that they align with the brand's image and values.- Analytics and Metrics: Monitored and analysed key performance metrics to assess the effectiveness of marketing campaigns and brand initiatives.

- Brand Strategy and Direction, PUBG MOBILE : Developed a comprehensive brand strategy aligned with the overall goals and objectives of the game including defining the brand's positioning, target audience, and key messaging.- Marketing Campaigns : Planned, executed, and oversaw PUBG MOBILE marketing campaigns including both online and offline promotions, influencer partnerships, social media marketing, and other promotional activities.- Community Engagement : Fostered and engaged with the player community through social media, forums, and other online platforms. Gathered feedback and insights from players to improve the game and its brand perception.

Handled Sunfeast YiPPee! Noodles pan India portfolio (worth Rs 1000 Cr) with an annual marketing budget of ~Rs 100 Cr in coordination with multiple cross-functional teams.

Sales Manager - Godrej Properties Ltd and responsible for Direct Sales vertical of NCR portfolio

Project Anchor to a leading Financial services company and involved in multiple projects with United Bank, ING Vysya