Pablo Delgado

Pablo Delgado Email and Phone Number

Head of Brand & Comms @ Luzia | Brand, Storytelling, Content, Marketing and PR leader | ex-TikTok, ex-Bumble @ Luzia
Pablo Delgado's Location
Madrid, Community of Madrid, Spain, Spain
About Pablo Delgado

Marketing professional with a knack for storytelling and transforming consumer insights into human truths and narratives.Have developed successful go to market, growth marketing and brand transforming strategies for top global B2C tech brands.Content marketing enthusiast, with international, multi market brand building experience across the full marketing funnel.Best social strategy is being socially responsible: DE&I should not be a buzzword but a mission. Business impact and ROI are my homies.

Pablo Delgado's Current Company Details
Luzia

Luzia

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Head of Brand & Comms @ Luzia | Brand, Storytelling, Content, Marketing and PR leader | ex-TikTok, ex-Bumble
Pablo Delgado Work Experience Details
  • Luzia
    Head Of Brand And Comms
    Luzia Jun 2024 - Present
    Madrid, Community Of Madrid, Spain
  • Semrush
    Head Of Global Brand Campaigns
    Semrush Sep 2023 - Jun 2024
  • Masterchef World
    Chief Marketing Officer
    Masterchef World Oct 2022 - Sep 2023
    Madrid, Community Of Madrid, Spain
    - Marketing, Content, Comms and Product strategies from inception to launch.- Content proposition to develop a globally resonant offering on both Entertainment (TV show and contestants) and Editorial topics (recipes, articles, and chefs profiles)- Go to market strategy for launch of the app across key markets through ATL and BTL. - Creating a global brand based on the iconic Masterchef tv show, aimed at Millennials and Gen Z audiences - Developing app features in close collaboration with CTO and product teams
  • Tiktok
    Marketing Director - Southern Europe
    Tiktok Jan 2021 - Oct 2022
    - Southern Europe B2C Marketing Director - Spain, Italy, Portugal,Greece and Israel.- Overseeing marketing budget, strategy, partnerships and marketing campaigns for the region- Brand building for a locally resonant brand narrative, with business growth and brandhealth changes as key objectives- Team management and developing
  • Bumble
    Badoo Brand Marketing Director - Spain, Us & Latam
    Bumble Jul 2019 - Jan 2021
    London, United Kingdom
    - Developing our current brand working closely with the CMO, Creative and Insightsteam.- Strategy development tailored to each market’s needs and objectives.- Creation and overseeing of both creative concepts and performance for marketingcampaigns, for both Spain and Spanish speaking Americas (OOH, TV campaigns,press, social and video content...)- Overseeing of PR oriented initiatives (spokesperson on press, events, celebrityendorsements, collaborations with media, bloggers and partnerships with otherbrands).
  • Bumble
    Badoo Brand Manager - Spain
    Bumble May 2018 - Jul 2019
    London, United Kingdom
    • Developing and overseeing of both creative concepts and performance for marketing campaigns.• Lead PR initiatives (comms strategy, events, celebrity endorsements, collaborations with media, bloggers and partnerships with other brands).• Social Media management and content creation (Instagram, Facebook, Twitter and internal channels).
  • Bumble
    Badoo Influencer Marketing Team Lead
    Bumble Oct 2016 - May 2018
    London, United Kingdom
    • Managing a team of 8 marketing managers, and being the point of contact of other 16 Influencer Marketing Managers from all across the world (UK, France, Italy, Greece, Balkans, Brazil, Russia, Turkey, and more...)• Developing and overseeing of both creative concepts and performance for all influencer marketing campaigns in Spain and LATAM.• Overseeing of all PR and marketing initiatives for Spanish speaking territories (celebrity endorsements, collaboration with big and mid-size media, bloggers and partnerships with other brands).
  • Bumble
    Badoo Spanish Community Operations Manager
    Bumble May 2015 - Oct 2016
    London, Reino Unido
    Spanish Community Operations manager for one of the largest languages markets at Badoo and three other affiliated social discovery applications. - Train, mentor and manage over 25 freelance customer service representatives for Spanish and Chinese speaking markets.- Community Management for Facebook, Twitter and Instagram with over 12m followers.- Resolve all escalated customer queries from moderators.- Work closely with legal team to process and resolve sensitive legal cases on a daily basis. - Close collaboration with back office team to devise, design and produce efficient internal interfaces for the benefit of managers and customer service representatives.- Daily communication with aggregators to resolve disputed payments.- Regular reporting to Product and User Research teams of users feedback.- Escalation and follow up of potential software bugs to developers.
  • Yupick!
    Key Account Manager
    Yupick! Jan 2015 - May 2015
    Madrid Y Alrededores, España
    yupick! (Boyacá Group) is an eCommerce logistic solution which allows end costumers to pick up their purchases in over 1000 pick up points all over Spain.As a Key Account Manager I'm responsible for new business pitches and the effective on-boarding of new clients. Managing key accounts, maintaining a long term relationship with accounts and maximising sales opportunities within them.Brand management ensuring all actions meet the desired target interest and revenue generation. Defining web, social media content and creative copy to support engagement.I also participate as a product marketing and sourcing consultant for Trecedis (Boyacá Group) supporting product selection and marketing initiatives for retail sales points in the fashion, novelty and tech categories.
  • Stop&Walk.Com
    Product, Content & Design Manager @ Stop&Walk.Com
    Stop&Walk.Com May 2012 - Jan 2014
    Madrid
    Head of Product, in-house clothing and web designing team. Managing a talented group of up to 6 Account Managers, 10 Content team members and 2 web and graphic designers across our three sites: www.stopandwalk.com, .fr and .it.Trend Hunter and Product Manager at Stop&Walk international e-commerce dedicated to bringing the best designed fashion, furniture and home accessories, gadgets and art.Negotiation with international suppliers, commercial strategy developing and communication with our over 300k highly engaged members. Brand management ensuring all products and actions meet the desired target interest and revenue generation. Defining web content and creative copy to support engagement, maximize conversion and SEO.Overseeing the cost effectiveness and sourcing of both daily flash sales and Stop&Walk clothing line. Design and performance tracking of daily newsletters and mail marketing initiatives. Defining its content to maximize conversion.

Frequently Asked Questions about Pablo Delgado

What company does Pablo Delgado work for?

Pablo Delgado works for Luzia

What is Pablo Delgado's role at the current company?

Pablo Delgado's current role is Head of Brand & Comms @ Luzia | Brand, Storytelling, Content, Marketing and PR leader | ex-TikTok, ex-Bumble.

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