Pabel Martinez Email & Phone Number

New York, United States

Bronx, NY, US

Plurawl is an AI-powered self-discovery coach will help you identify influences on your well-being…like when you’re jumping to conclusions.Named by the press as "the first AI-powered mental health app targeted towards the Black and Brown community," our AI-powered Self-Discovery Coach integrates career conversations about code-switching and workplace.

Los Angeles, California, US

• Account: Samsung
• Delivered 7x revenue growth (year over year) and secured $15M of incremental revenue, by leading the Global organic and paid marketing strategy across 55 active countries/ markets and consult external clients/ agency.
• Activated 15 new countries/ markets, as measured by revenue, by collaborating with a diverse group of internal cross-functional teams across the Sales, Creative, Consumer Marketing, Content, Product, and Revenue.
• Delivered 110% increase in the adoption of TikTok 1st party measurement solutions by educating local teams on TikTok’s new/ existing products and advising on best practices
• Created Global network with 200+ local internal cross-functional colleagues; by leading Monthly Town Halls
• Increased adoption of TikTok’s 1st party measurement solutions by 10x (year over year) by collaborating with cross-functional teams (Marketing Science, Creative Shop, Product Marketing, and Solutions Engineering) to.

• Accounts: AT&T, Dyson, Whirlpool, T-Mobile, Boost Mobile
• Honored with the Leadership’s Choice – 2018 award; Exceeded revenue goals with average attainment of 117%.
• Secured $4M of incremental revenue by evolving client investment strategy from Acquisition-only to Lifecycle Marketing.
• Led 5 Facebook Immersion Day events with over 100+ clients and agency partners. Served as external product consultant to educate audiences on new product solutions and best practices.
• Analyze account performance data to offer clients data-driven business insights and at the same time, use those insights to improve our account and advertising offerings.
• Cultivated and strengthened productive relationships with Director-level and above clients and agency partners.

Redwood City, CA, US

Redwood City, CA, US

• Honored with the Account Manager Rookie of the Year – 2016 award.
• Outperformed the incremental revenue goal for 2H 2016 by 104%
• Manage a portfolio of over $13MM of media spend; ensure campaign exceeds the branding and performance KPIs.
• Up-sell incremental budget & product opportunities; Ranked #1 out of 17 Account Managers in the East Region when comparing the number of incremental pitches during FY 2016.
• Consult 7 Account Executives and over 80 agency and client direct partners on complex advertising integrations, by outlining measurement solutions based upon client goals and historical data.
• Educate clients/ partners on best practices and product features, by hosting weekly meetings and live platform demonstrations.

San Francisco, CA, US

• Delivered over $1 MM of incremental and renewal business, by growing existing client relationships and exceeding KPI goals, for client display, video, social, and mobile brand awareness and direct response advertising.
• Served as primary point of contact to over 30 agency and direct to marketer clients, on inquiries regarding campaign launch, performance, and technical specifications.
• Optimized campaign performance, for a portfolio of over $4 MM in digital media spend, by recommending adjustments to inventory, targeting, budget allocation, and creative components of the campaign.
• Grew existing client relationships, by proactively providing campaign updates and educating clients on industry trends & Collective product capabilities.
• Identified opportunities to add new/emerging advertising channels to the current product mix; illustrate data-driven analysis and insights to support recommendations.
• Upsold relevant and incremental marketing opportunities, for clients, using mid-campaign performance analysis reports.

New York, NY, US

• Tracked the daily delivery of all AOL video advertising campaigns, which included over $100 MM of media budget, to ensure that campaigns are delivered in accordance with contractual budget commitments
• Automated AOL Video Forecast report, which accounted for over $100 MM of media budget, by linking multiple 1st party and 3rd party data sources together; resulted in a 3 hour decrease, in time needed to complete daily.
• Advised 20 Video Operations Managers on targeting and inventory for audience guarantee campaigns.
• Monitored and optimized delivery for audience guarantee campaigns measured by ComScore VCE and Nielsen OCR products.
• Led weekly scheduled meetings with a mix of 30 Operations Managers, Traffic Specialists, and managers, to review upcoming launches and campaigns that are under/ over delivering.
• Identified and resolved tagging issues. Specified our custom metrics requirements, and communicate direction to Video Traffic team to ensure accurate measurement of delivery metrics.

New York, NY, US

• Provided insights to the business through the analysis of various data sources for revenue, sales, and industry spend
• Designed and delivered dashboards to provide insights to the advertising sales pipeline and campaign performance
• Delivered weekly report to senior sales management illustrating pipeline performance, campaign underperformance, WOW variances, and YOY growth
• Monitored data entry of about 50 sellers, which accounted for 5 product lines and over 400 advertisers; created queries on SalesForce.com to uncover inaccurate data
• Communicated and followed up directly with sales teams about data integrity in Salesforce.com in regard to advertising campaigns
• Maintained data integrity by assuring advertisers were categorized to the appropriate agency and parent account rollup

Boston, MA, US

• Created a macro to automate weekly in-depth sales reports to track performance of a $40M sales pipeline with domestic and international business partners
• Prepared & presented PowerPoint slides for business analysis with corporate performance, competitive research, and studies on direct competitors
• Diagnosed weakness, gaps, and opportunities for improvement of recently launched product; presented results and recommendations to Senior Product, Development, and Finance Managers
• Analyzed trends in revenue & bookings for various business practices; communicated results to Senior Finance Manager and Program Directors
• Performed Excel based financial analysis to validate or dispute model assumptions of Compete President, Senior Finance Manager, and VP of Sales
• Identified variances between budget & forecast vs. actual expenses & revenue for monthly department profit and loss statements

US

• Conducted research on licensees chosen for in-house and outside Royalty Compliance Examinations
• Analyzed the terms of the mechanical license issued by Harry Fox Agency and identified areas of non-compliance
• Reviewed 14 calendar quarters of multiple licensees royalty statements rendered and performed continuity and completeness tests utilizing Microsoft Excel and ad hoc analysis to ensure accuracy
• Prepared various claim schedules for potentially underreported, unreported, and unlicensed uses of musical works by examining unit flow between sales reports, inventory reports, and pressing invoices
• Validated publisher confirmations for in-house and outside examinations to ensure publishers are paid appropriate royalties according to ownership share
• Presented the results of examinations to a group of 30 interns, executives and managers to demonstrate industry knowledge, importance of the department, and the potential revenue that would be generated

Bachelor Of Science (Bs), Economics

International Economics

International Economics