Founder/ Artist Management Company
Elite Carib International
Bronx
Establish new accounts for artists in social media networks Twitter, Facebook, Google+, Linkedin, Youtube, Reverbnation, Bandpage, Instagram, and TumblrResponsible for promotion, marketing, branding and booking for world music artists (Rolando Sosa, Nkumu Katalay, Bodoma) increased artists’ visibility, resulting in 70-80% more live performances per month.Utilize Google Analytics to gauge strategy and direction of campaignCreate strategy and oversaw their execution for branding campaigns within companyMonitored online engagement to guide campaign maintenance strategies and assess effectivenessVia data from social media engagement contacted world music venues owners to schedule performance showsIntroduced new relevant and emerging social media techniques into the marketing cultureMonitored and anticipated changes in social media tools, trends, and applicationsManage staff of 3 music professionals to carry out day to day operations.Network with other music industry professionals by attending conferences and music festivals to increase bookings for artists.Develop grassroots social media campaigns to increase local and international fan base.Coordinate with media, music venues, and music publications to increase artist exposure.