Spearheading strategic growth, driving revenue expansion, and fostering robust partnerships across the North American region: USA, Canada and the Caribbean. Channels: J&C, National Accounts, Licensed Boutiques and Travel Retail.

Leading the Canadian Sales Team to accomplish Swarovski’s retail and wholesale potential. (MOB/MUB/NA)

In charge of the growth, profitability and positioning of the Swarovski sparkle in the Travel Retail channel in the Americas: Airports, global cruise ships, borders and the Caribbean.

Agave Amigo is for the “mezcal curious” out there looking for high-quality artisanal agave distillates while supporting the sustainability of the Agave Ecosystem.

Sr KAM: Responsible for developing, planning and implementing commercial strategies for the DUFRY accounts across the Americas for the integrated portfolio of Pernod Ricard brands. (Chivas Regal, Absolut, Jameson, Glenlivet, Ballantine’s, Beefeater, Malibu, etc)

Leading the Americas division for the Travel Retail business at Revlon, in charge of delivering P&L targets, forecast management, sales growth, increase Market Share, identify growth opportunities, work together with marketing to build robust go-to-market plans, ensure marketing execution with retailers, build three year projections for accounts, ensure Beauty Consultants productivity and manage the sales team by coaching, hiring the best talent and facilitating the work relationship with the back office.Brands: Elizabeth Arden (Fragrance, Skincare and Make Up), Revlon (Make Up, Beauty Tools and Hair Products), American Crew (Men’s Grooming), Juicy Couture Fragrances, John Varvatos Fragrances, Britney Spears Fragrances, Elizabeth Taylor Fragrances, Curve Fragrances, Giorgio Beverly Hills Fragrances, Almay Cosmetics and Mitchum Deodorants

Accountable for the sales performance of the Elizabeth Arden Portfolio in the Latin American Market.Brands: Elizabeth Arden (Fragrance, Skincare and Make Up), Juicy Couture Fragrances, John Varvatos Fragrances, Britney Spears Fragrances, Elizabeth Taylor Fragrances, Curve Fragrances, Giorgio Beverly Hills Fragrances

Area Manager: Sales execution and profitability of all marketing plans in Brazil, Argentina, Uruguay, Paraguay (TR and Local Market), Chile and Peru.

Rx Marketing Portfolio Manager:2013 - Women's Health (Premarin)2012 - Pain and Inflammation (Celebrex)2011 - Antibiotics (Zithromax)

Rx Sales Manager: North & Central Mexico2009 - 2011 Pain and CV portfolio ManagerDirect Reports: 10 Sales Representatives

Rx Sales Representative: Cuernavaca, Mor.Cardiovascular Portfolio: Lipitor, Norvasc and Caduet

Responsible for ARMANI BEAUTY in the Mexican Market. Skin Care, Make Up and Premium Fragrances. Managing the sales/make-up artists for two in-store boutiques in partnership with “El Palacio de Hierro.”

Excecuted the launch “Chaps Fragrances” in Mexico for the Masstige market.

Responsible for all the animations in Point of Sale for the Luxury Division in Mexico. Managed all the spray girls across the country.

Supporting the Latin America region for the Luxury Division in Paris. Reporting to Regional Directors of the LATAM zone in France while assisting the local markets as well.

Head of the Student Brand Manager Program across mexico with 40 Part time reports in the top universities of the country. The objective: create awareness of the brand by supporting opinion leaders of the university while making sure the product was available in the territory.

Responsible for the University ITESM Campus Monterrey. In charge of identifying opinion leaders, cultural events, social happenings and sport tournaments in order to do product placement and create brand awareness.