Marketing Director
-Oversee the company's entire marketing strategy and plans. Define objectives, set budgets, and track ROI.- Manage the marketing team and delegate projects/tasks. Monitor timelines and budgets. - Develop integrated marketing campaigns across different channels like online, social media, print, events, etc. - Conduct market research and analyze trends to inform strategies. Understand competitors and opportunities.- Oversee the company's branding, messaging, and creative assets. Ensure consistency.- Lead new product/service launches with PR, advertising, promotions, collateral, etc. - Manage customer acquisition programs like digital ads, email, partnerships, sponsorships. - Oversee demand generation and lead nurturing initiatives. Track conversion funnel.- Build and maintain partner and agency relationships. Negotiate contracts.- Report marketing performance metrics regularly to senior leadership. Recommend optimizations.- Coordinate with other departments to align initiatives and messaging.- Manage website, digital properties, and online marketing programs. - Oversee content creation and social media engagement strategies. - Represent marketing at industry events and trade shows. Act as brand ambassador.