I have been working in advertising for the last 14 years, during which I had to reinvent myself many times over. Going from a graphic & script creative to working in activations and BTL activations in general, finally moving onto the digital landscape. But always kept the same essence behind my work: strong concept development paired with solid strategies applied to brands. That’s why if I had to define myself in a title it would be: Creative Branding Strategist.Owning every project and working towards understanding each brand in order to make it achieve it's full potential is my mission. Also, I’ve always been fascinated by technology and how it can be used to tell stories or even make people experience them themselves. That’s why I stay on top of the latests trends and innovations. I strive to understand the logic behind each technological advancement and the possibilities it brings. Because behind every one of them there is the chance of adding a concept and creating a branding case.On the other hand I see myself as a teacher and an idealist at heart. That’s why I started teaching both at the University of Palermo (BA) at first and then at the Escuela Superior de Creativos Publicitarios (the historical school for creative advertising in Argentina). Teaching not only creative processes and the digital rules, but also the love for our work as a whole. This is something I bring to the table when managing teams, because I believe that being a leader of a group of creatives is not about giving them the right answer for a brief, but helping them to grow and find their own way of solving each request at the best of their capabilities. I currently work as a Creative Director & Brand Strategy Consultant for different agencies and companies around the world (USA, Australia, , UK, Argentina, Chile & Latam) and I'm always open to new opportunities.