● Promoted from Solutions Architect to lead newly established Business Analyst department, driving strategic planning and execution through active participation in key OKR meetings. ● Develop and refine go-to-market strategies (GTM) and MVPs, advancing product alignment and market readiness for various clients from startups to medium and large companies. ● Build strong client relationships, achieving 100% satisfaction rate through insightful business advisory and effective employee management and mentoring, including developing Startups 101 course to enhance understanding of startup ecosystem. ● Act as Business Process Management consultant, diagnosing workflow inefficiencies and implementing strategic improvements. ● Establish expertise in AI technologies, driving innovative solutions and recommendations for practical business applications. ● Lead initial client calls and create comprehensive proposals, setting the foundation for successful engagements and demonstrating expertise in translating client needs into actionable solutions. Key Projects: ● Guided Unwrap's founder through startup challenges, defining fundraising strategies and go-to-market plans to achieve success. Created Unwrap’s operational rubric- business model, monetization strategy & workflows that defined back-office needs. ● Co-designed the data-driven credit decisioning engine for ORKA, a fintech focused on solar loans, which directly contributed to the final acquisition of the intellectual property by Sunstone Credit. ● Defined data model for Merchadise, a print-on-demand company, enhancing efficiencies through technical analysis & workshops. ● Mastered Choice Market's tech stack amid frequent CTO changes, and strategized migration to a more scalable technology stack.

● Enhanced go-to-market strategies and business development for diverse clients, driving revenue growth & operational efficiencies through expert advisory on internal processes, workflow optimization, and functional analysis. ● Transformed complex business rules and system requirements into simplified, actionable insights, leading initiatives such as e-commerce solution migrations and developing system maps that streamlined third-party app/system integration. ● Leveraged AI & large language models expertise to educate executives of 18M€ revenue company. ● Earned high praise for technical leadership and ability to foster enjoyable and productive collaborations.

● Co-founded and propelled Reketec to leading e-commerce platform for refurbished IT equipment, achieving €100K in revenue in first year and 300% increase in second year through strategic Odoo ERP system customization and management. ● Led high-yield SEM/SEO campaigns with Google & Bing Ads, achieving ROAS exceeding 1000%. Enhancing performance through Google Tag Manager and advanced analytics to optimize KPIs and improve user engagement & conversion rates. ● Launched pioneering carbon offset program, offsetting 1.3K tons of CO2; strategically managed business operations during COVID-19 pandemic to navigate rising costs and supply chain disruptions.

● Elevated company’s strategy by integrating robust business intelligence framework, increasing revenue by 225% and positioning Olmedo as top industry player. Expanded workforce from three to 60 and established national network of 2K installers, ensuring top-tier service delivery. ● Innovated administrative and operational processes by developing custom ERP system with Filemaker and launching mobile data collection tool facilitating real-time reporting on ad campaigns with ~4,000 visits/week. ● Facilitated smooth leadership transition by selecting and mentoring a successor, securing continuity of organizational expertise.

● Led design and specification of instrumentation and control systems for Saudi Aramco's Manifa and Moerdijk projects; managed procurement, bid evaluations, and contract oversight. ● Resolved critical plant shutdown by diagnosing complex communication issue, protecting daily production of 800K barrels of oil and averting significant financial loss. ● Developed an integrated application that automated Instrument Loop Diagram creation, reducing process time by more than 99%. ● Represented I&C in Saudi Arabia, leading Deviation Meetings with project stakeholders to ensure alignment with strategic goals and demonstrating proficiency in cross-cultural communication. ● Oversaw pre-commissioning and commissioning processes; coordinated supplier inspections and supported vendor equipment setups, enhancing project continuity and operational reliability.

● Drove advancements in solar/photovoltaic technology by analyzing and improving critical components like inverters and PV panel layouts, and optimizing tracking strategies to enhance Performance Ratios, contributing to ABB's leadership in renewable energy; pioneered future R&D directions and fostered global collaboration, developing simulation models, leading patent and market research efforts, and liaising with ABB Corporate Research Center in Switzerland to ensure strategic alignment across international teams.

● Developed innovative exhibition panel for Carlsberg, utilizing PIC-based LED technology to engage customers and distribute prizes in 30 supermarkets nationwide; crafted 3D animated walkthrough for Orange, designing mobile phone display stand to previsualize product appearance and functionality.