Pablo Rodríguez Centeno Email & Phone Number

● Promoted from Solutions Architect to lead newly established Business Analyst department, driving strategic planning and execution through active participation in key OKR meetings. ● Develop and refine go-to-market strategies (GTM) and MVPs, advancing product alignment and market readiness for various clients from startups to medium and large companies. ● Build strong client relationships, achieving 100% satisfaction rate through insightful business advisory and effective employee management and mentoring, including developing Startups 101 course to enhance understanding of startup ecosystem. ● Act as Business Process Management consultant, diagnosing workflow inefficiencies and implementing strategic improvements. ● Establish expertise in AI technologies, driving innovative solutions and recommendations for practical business applications. ● Lead initial client calls and create comprehensive proposals, setting the foundation for successful engagements and demonstrating expertise in translating client needs into actionable solutions. Key Projects: ● Guided Unwrap's founder through startup challenges, defining fundraising strategies and go-to-market plans to achieve success. Created Unwrap’s operational rubric- business model, monetization strategy & workflows that defined back-office needs. ● Co-designed the data-driven credit decisioning engine for ORKA, a fintech focused on solar loans, which directly contributed to the final acquisition of the intellectual property by Sunstone Credit. ● Defined data model for Merchadise, a print-on-demand company, enhancing efficiencies through technical analysis & workshops. ● Mastered Choice Market's tech stack amid frequent CTO changes, and strategized migration to a more scalable technology stack.

Spain And Us

● Enhanced go-to-market strategies and business development for diverse clients, driving revenue growth & operational efficiencies through expert advisory on internal processes, workflow optimization, and functional analysis. ● Transformed complex business rules and system requirements into simplified, actionable insights, leading initiatives such as e-commerce solution migrations and developing system maps that streamlined third-party app/system integration. ● Leveraged AI & large language models expertise to educate executives of 18M€ revenue company. ● Earned high praise for technical leadership and ability to foster enjoyable and productive collaborations.

Madrid, España

● Co-founded and propelled Reketec to leading e-commerce platform for refurbished IT equipment, achieving €100K in revenue in first year and 300% increase in second year through strategic Odoo ERP system customization and management. ● Led high-yield SEM/SEO campaigns with Google & Bing Ads, achieving ROAS exceeding 1000%. Enhancing performance through Google Tag Manager and advanced analytics to optimize KPIs and improve user engagement & conversion rates. ● Launched pioneering carbon offset program, offsetting 1.3K tons of CO2; strategically managed business operations during COVID-19 pandemic to navigate rising costs and supply chain disruptions.

Madrid Y Alrededores, España

● Elevated company’s strategy by integrating robust business intelligence framework, increasing revenue by 225% and positioning Olmedo as top industry player. Expanded workforce from three to 60 and established national network of 2K installers, ensuring top-tier service delivery. ● Innovated administrative and operational processes by developing custom ERP system with Filemaker and launching mobile data collection tool facilitating real-time reporting on ad campaigns with ~4,000 visits/week. ● Facilitated smooth leadership transition by selecting and mentoring a successor, securing continuity of organizational expertise.

Madrid, Community Of Madrid, Spain/ Saudi Arabia

● Led design and specification of instrumentation and control systems for Saudi Aramco's Manifa and Moerdijk projects; managed procurement, bid evaluations, and contract oversight. ● Resolved critical plant shutdown by diagnosing complex communication issue, protecting daily production of 800K barrels of oil and averting significant financial loss. ● Developed an integrated application that automated Instrument Loop Diagram creation, reducing process time by more than 99%. ● Represented I&C in Saudi Arabia, leading Deviation Meetings with project stakeholders to ensure alignment with strategic goals and demonstrating proficiency in cross-cultural communication. ● Oversaw pre-commissioning and commissioning processes; coordinated supplier inspections and supported vendor equipment setups, enhancing project continuity and operational reliability.

Madrid, Community Of Madrid, Spain

● Drove advancements in solar/photovoltaic technology by analyzing and improving critical components like inverters and PV panel layouts, and optimizing tracking strategies to enhance Performance Ratios, contributing to ABB's leadership in renewable energy; pioneered future R&D directions and fostered global collaboration, developing simulation models, leading patent and market research efforts, and liaising with ABB Corporate Research Center in Switzerland to ensure strategic alignment across international teams.

Madrid, Community Of Madrid, Spain

● Developed innovative exhibition panel for Carlsberg, utilizing PIC-based LED technology to engage customers and distribute prizes in 30 supermarkets nationwide; crafted 3D animated walkthrough for Orange, designing mobile phone display stand to previsualize product appearance and functionality.