Pablo R. Email & Phone Number

Amsterdam, North Holland, NL

Paris, FR

• Develop brand strategy and vision ensuring brand health and acceleration in the US.
• Manage annual budget maximizing cost-saving opportunities while maintaining growth of the brand in all channels of distribution.
• Develop 360 Marketing plans to boost brand awareness, customer retention and conversion.
• Lead team to conceptualize, execute and track performance of digital marketing/media.
• Successfully launched The Most Wanted EDP generating growth of +172% for parent brand and outpacing Market by 100 + points.
• Track and analyze brand performance as well as competitive and consumer data, identify new trends and optimize strategies to improve brand results.

75017 Paris, FR

• Drove strategic vision and execution of tailored Marketing promotional plans for each retailer in store and online.
• Effectively Forecasted samples and collateral with Product Marketing to ensure successful execution of 360 Marketing strategy.
• Collaborated with Visual Merchandising and Creative teams on creating differentiated in-store experiences through unique merchandising.
• Ideated and effectively executed best in class events in partnership with Field Executive teams.
• Successfully monitored promotionality, brand and event performance to identify opportunities and to optimize brand strategy.

75017 Paris, FR

• Developed plans to activate brand strategy and 360 marketing programs.
• Managed annual tactical marketing plan, media plan and budget.
• Provided market research and strategies, competitive analysis as well as recommendations to senior level based on NPD analysis and market research.
• Responsible for creating and presenting the Brand seasonal programs to field teams and retail accounts.
• Ideated and executed special events supported by unique GWPs in partnership with the field.
• Developed and maintained marketing calendar ensuring all hallmarks were supported holistically and aligned with brand strategy.

75017 Paris, FR

• Created retail sales analysis and top door brand performance reports for senior management.
• Conducted contest/incentive analysis, business reviews for retail meetings.
• Managed each season’s collateral, promotional, special event, and training allocations.
• Supported Key Account Directors and Marketing teams with recommendations on promo levels based on sell-thru reporting.
• Partnered with Sales and Marketing to effectively plan and execute special events in stores

• Mastering essential skills such as systems proficiency, cross-functional team communication and project management to compliment future success for a career in Marketing Management.
• Worked as a liaison between sales, production and logistics to analyze vendor compliance guidelines from key retail accounts and research any existing charge backs, manage large projects from beginning to end and.
• Develop and maintain positive relationships with all customers. Participate in vendor compliance process improvements with all departments to satisfy customer requirements
• Analyze and monitor key data related to the successful delivery of purchase orders to every account
• Manage EDI transmissions through the Golden Touch information system (SAP and AS-400)

Mba, Marketing Management And International Business

Digital Marketing

Bachelor Of Business Administration, Marketing; Corporate Strategy, Operations, Accounting, And Finance