Creando el futuro de los pagos electrónicos.

Miembro de Junta Directiva de Amigo Tendero, la agencia de trademarketing con más conocimiento de los mercados informales del consumo masivo en la región.

Feria del Tendero is a trade expo designed to bring together and facilitate connections for over 5,000 attendees with the region's major brands and distributors, all with the goal of fostering growth opportunities for mom and pop stores. These small retailers constitute nearly 80% of sales for all FMCG companies in the region.

Amigo Tendero is an innovative trademarketing company offering strategic solutions that empower fast-moving consumer goods companies to engage with the largest client base in the region like never before. Our unique approach centers on B2B communication and services tailored to 'tenderos' (mom-and-pop stores), a segment that numbers around 110,000 in Guatemala alone.

Biorgani is a pioneering sustainable solutions company specializing in the development of bioresins. Its mission is to revolutionize the plastic industry by creating compostable products that not only reduce CO2 emissions but are also scalable for mass adoption. Biorgani simplifies the transition for businesses from traditional plastics to sustainable packaging, making eco-friendly choices accessible and impactful.

Quala is a multinational fast-moving consumer goods company that serves over 300 million consumers through its products and 20 subsidiaries across Latin America. With a workforce of over 10,000 professionals, Quala expanded its operations to Central America in 2013, and I joined as the 14th employee.Here I was responsible for implementing marketing initiatives across retail, wholesale, and supermarket sales channels for a leading fast-moving consumer goods company. Led the successful… Show more Quala is a multinational fast-moving consumer goods company that serves over 300 million consumers through its products and 20 subsidiaries across Latin America. With a workforce of over 10,000 professionals, Quala expanded its operations to Central America in 2013, and I joined as the 14th employee.Here I was responsible for implementing marketing initiatives across retail, wholesale, and supermarket sales channels for a leading fast-moving consumer goods company. Led the successful launch of the eGo brand in Honduras and Guatemala, devising and executing strategic plans and tools rooted in an intricate understanding of the cross-country/multi-distributor mass market. Managed trademarketing strategies for distributor sales channels in El Salvador, Honduras, and Guatemala, playing a pivotal role in advancing brand growth and positioning within the region. Show less

Initiated and developed a series of successful events and concerts in Guatemala City. Led negotiations with artists, event venues, sponsors, media partners, and suppliers. Created dynamic tools to extract event data while implementing effective marketing strategies. Conducted performance measurements and crafted comprehensive post-event presentations detailing outcomes for our stakeholders.

Promotion, sale, or rental of luxury properties located in Guatemala City, which I pursued as a side business during my university years, where I took my first steps into negotiation within a vast marketplace.