Pablo Barbier-Burks Email & Phone Number

Houston, Tx, Us

Austin, Tx, Us

Charleston, South Carolina, Us

As Blackbaud's Senior Web Marketing Manager, I play a vital role as an inspirational leader, overseeing Blackbaud's global web transformation into demand-generating power trains that reinforce the brand and accelerate customer acquisition and growth. As an experienced B2B website leader, I blend my web expertise, passion for technology, and understanding of data to evolve strategy, influence customers, and drive impact that contributes to greater lead throughput at every funnel level. Past Year Achievements1. Released a new homepage that allowed users to go deeper based on their needs—providing reasons to believe and differentiating Blackbaud as THE leader—resulting in a 94% increase in conversions.2. Launched a new Corporate Social Responsibility Report; bringing this report to life through a beautiful, readable, intuitive web experience that built a solid foundation for our future work. 3. Released a New Navigation aligned to user needs, optimized for quick findability, and action-focused, prioritizing options to reduce cognitive load resulting in a 58% increase in navigation clicks towards products and solutions and a 47% increase in conversions from navigation clicks.4. Deployed a new Gated and Ungated Asset Landing Page template designed for conversion, providing opportunities including hand-raising motions, which increased form submissions by 27% and asset downloads by 28%.5. Jumpstarted Blackbaud's A/B testing roadmap and CRO activities using Optimizely and launched eight tests with results such as a 200% increase in mobile demo requests and a 15% increase in homepage click-throughs.6. Worked with our SEO agency to refine our targetting, stop keyword cannibalization, and understand intent, now averaging a 52% YoY increase in non-branded impressions and 142% YoY increases in non-branded clicks.

Austin, Tx, Us

Manage a highly effective, efficient, quick-to-respond web team. Responsible for the digital gold standard of the enterprise-level marketing website. Effectively deliver media and search team plans and strategies for the marketing website. Collaborate with campaign management focusing on the digital presence, instrumentation, flow, and quality response. Responsible for maintaining the performance, availability, and security of the marketing website. Plan and execute innovative web experiences and solutions using qualitative and quantitative data to understand the customer journey. Communicate with customers and prospects to understand and represent their needs putting them in balance with corporate goals. Collaborate with UX, Design, and Web Dev to deliver high-quality, impactful, and meaningful change.

Austin, Tx, Us

- Plan, architect, and execute Forcepoint.com- Connect all APIs and services. Offer solutions and integrate these solutions to Forcepoint.com.- Manage our Drupal or CMS instance, ensure functionality, security, and availability.- Lead the Web dev experience, manage the dev team, quickly respond to changing demands, mitigate issues, and overcome the web team's challenges. - Lead extensive redesigns/migrations.- Vendor and cost management.- Manage all front-end and back-end development. - Ensure quality and architect scalable solutions for Forcepoint.com - Manage all marketing automation integrations, including Marketo, Bizible, Retargeting Pixels, and tags.- Conduit between IT-owned services and Forcepoint.com- Manage all Marketo Email templates- Manage all Unbounce templates for Campaigns teams, ensure template tracking and Marketo mapping are flowing correctly. - Manage the performance, security, and uptime of Forcepoint.com- Work with SEO manager to ensure Forcepoint.com aligns to SEO strategy. - Work with Data Analysts to leverage metrics to make informed decisions about the performance of Forcepoint.com, the browser vendors we support, and how we architect and scale services. - Constantly and quickly iterate, create and re-create to optimize components and increase engagement and lead creation. - Work with internal and external stakeholders, facilitating their goals, assessing their requirements, and identifying technologies and solutions to meet these requirements. - Work with Legal to ensure compliance with CCPA, GDPR, and upcoming privacy laws.

Austin, Tx, Us

1) Ensure the website maintains a high standard of quality when pertaining to web code, including JavaScript, jQuery and SCSS.2) Work within an Agile Lifecycle Methodology to plan, estimate, design, develop, test, and deploy capabilities.3) Review and ensure technical feasibility of UI / UX designs 4) Responsible for all front-end development5) Offer solutions to problems and improvements6) Implement tests using Adobe Target

Hanover, Mn, Us

Responsibilities: - Build websites in accordance with current Beyond Indigo standards and policies - Submit clean, error-free code that is self-QA’d - Make changes and corrections to the sites as required - Communicate with clients, including meeting attendance, as required to - Organize workflow to meet submission deadlines and project budget - Complete designs or special projects as assigned.Skills I use everyday: - Responsive web front-end. - Verbal and written communication skills with coworkers and clients. - A focus on submitting clean, error-free code. - A passion for learning new skills and work both inside and outside of any framework. - Ability to work independently and as part of a team - Find solutions to novel coding issues, troubleshooting issues independently. - Thorough knowledge of current trends in web design. - Mastery of HTML5, CSS3, web-specific graphic preparation - Mobile-first responsive page formatting - Sass, jQuery, JS, PHP, WordPress - Adobe CC, particularly PS and AI - Cross browser support considerations with ability to test in all major browsers, including native browsers in Android and iOS - Implementing Schema.org and microdata markup - Clean, well-commented stacks

⁃ Create marketing materials including brochures; magazine, newspaper and web ads.⁃ Brand Identity consulting, and logo design for a variety of industries.⁃ Plan, design, code, launch and maintain WordPress and Drupal websites.⁃ Organize workflow. ⁃ Meet submission deadlines.

Designed the 10th Anniversary Logo for the Americans Overseas Domestic Violence Crisis Center.

⁃ Create marketing materials including brochures; magazine, newspaper and web ads. ⁃ Brand Identity consulting, and logo design for a variety of industries. ⁃ Plan, design, code, launch and maintain WordPress and Drupal websites. ⁃ Organize workflow. ⁃ Prepare Client Presentations. ⁃ Meet submission deadlines. ⁃ Communicate with clients.

Atlanta, Georgia, Us

Adobe Creative Suite TutorArt / Drawing TutorMath Tutor

Portland, Or, Us

Brand development, Logo design.

Created Logo for the "Me, too" program, part of the Oregon Hospice. Made a watercolor illustration for a poster to promote the program as well.

Created advertising for local newspapers, gift cards, posters, and coupons

Bachelor'S Degree, Web Design And Interactive Media

Associates Of Art, Graphic Design