Digital Marketing Specialist
Current- Web Analytics: Setting up tracking tags with Google Tag Manager, defining custom dimensions in Google Analytics 4, and implementing website tags; creating analytical reports with Looker Studio to monitor key KPIs and enhance decision-making.- Graphic Design: Developing visuals for email marketing communications and designing banners in Illustrator and InDesign for advertising on Google’s Display Network in sector-specific media.- Email Marketing: Creating and customizing campaigns in Mailchimp.