I am a strategic leader with a track record of driving growth and innovation in global consumer brands. Currently, I am part of Groupe SEB, the global leader in consumer household equipment and the powerhouse behind iconic brands such as TEFAL, MOULINEX, KRUPS, ROWENTA, and WMF. I am Country Manager for UAE & KUWAIT.My career began at Adidas Group in Paris, where I spearheaded the development and execution of integrated marketing and communication strategies. I managed comprehensive campaigns across PR, social media, influencer marketing, and events, enhancing brand visibility and engagement in highly competitive markets.I later took on a strategic role in Asia with Springcourt, where I was responsible for the brand’s expansion across the APAC region. As the head of Business Development, I led P&L management and drove market penetration strategies that resulted in significant revenue growth—from $1M to $19M within four years. My leadership was instrumental in establishing subsidiaries in Tokyo and Singapore, positioning the brand as a key player in the market.With a multicultural background from Le Mans, France, and Puebla de Sanabria, Spain, I bring a unique blend of European heritage and international business acumen, leveraging a deep understanding of cross-cultural dynamics to drive business success.