Pablo Duran Email & Phone Number

Madrid, ES

Madrid, Spain

• Brand and Product Development, Awareness and Positioning.
• 360 full funnel ATL & BTL Campaigns.
• Collaborate and management of design, copy, sales and content creation teams.
• Communicate product value effectively.
• Manage and coordinate online activities such as webinars, open days, etc.
• Brand communication strategy.

Mexico

• Home Cleaning, Desinfección, Furniture, Drain (Cluster: MEX-CAM-Andean)
• Create and implement of 360 omnichannel campaigns and yearly plans for brand and growth development.
• Manage +10 Countries collaborating with Mexico, Central América,Andean, United States and Europe.
• Create and implement advertising, media, digital, ecommerce and POS campaigns.
• New product launch and consolidation.
• Product portfolio annual marketing campaigns focusing on several channels such as: self-service stores, traditional trade, pharma, proximity, wharehouse clubs, ecomerce, emerging channels, etc.

Mexico

• Responsible for Pest Control, Shoe Care and Home Cleaning Categories.
• Create and implement yearly plans at point of sale with multidisciplinary teams in various channels such as: Self-service Stores, WHolesale, Pharmacy, Wharehouse Clubs, Convinience, Specialized Customers, E Commerce.
• Immplement of POS activitiesfor pushing and capitalizing consumption on relevant seasonalities.
• Price setting, disscounts and promotional activities among POS and online.
• Market share and insights gathering information from platforms such as Nielsen, Kantar, ISCAM.
• Budget and forecasting management of in-line and new products.

• Responsible for clothing and textile line.
• New collections launching for each season.
• Manage imports process from collection purchases to order placement, forecast, strategy, implementation and sales follow up.
• Campaignlaunching to retail clients
• Pricing and promotional strategy.
• Sales tracking.

• Manage international and local purchase orders for in-line products, new products, promotional items, samples and gifts with purchase (GWPs) with the Headquarters.
• Develop and consolidate eyebrow services as the brand value proposal.
• Create and implement digital brand strategies at social, digital and POS.
• PR & Marketing events.
• Sales Follow up achieving objectives.
• inventory management.

• Digital assets creation and implementation.
• Social media, Influencers and Digital strategies.
• Visual merchandising strategies
• Salesforce support

Diseñador Industrial, Marketing, Administración De Empresas, Negocios Internacionales

Seminario Ley Federal De Proteccion A La Propiedad Industrial, General Sales, Merchandising And Related Marketing Operations

M. Marketing, International Marketing