Pablo Casco Email & Phone Number

Miami-Fort Lauderdale Area

Miami, Florida, United States

Miami, Florida

Miami/Fort Lauderdale Area

Manage the commercial relationship with OTA partners to attain a yearly budget of $136MM.Responsible for designing, coordinating, and implementing marketing campaigns in OTAs.Designed and implemented a new process to be able to identify distress inventory, sell it across online channels, and generate incremental revenue.Developed and implemented a program to incentivize loyalty across OTAs by providing a detailed value proposition.

Miami, Florida

Manage the strategic commercial process for the New York & Canada Region to attain the region’s $190MM yearly budget.Perform detailed market analysis to find opportunities for market share and revenue growth.Lead the relationship with Revenue Management and Route Economics in order to design and execute the short-term and long-term commercial strategy for each market.Designed and implemented an automatized system to monitor our competitiveness in different markets by feeding the model with data from available inventory and published fares. This model was later adopted by other regional offices (i.e. Europe).Recipient of 2014 “Latam Premio Espiritu" for Teamwork. These prestigious awards are given once a year to seven individuals that most represent the company’s core values.

Miami, Florida

Responsible for coordinating promotional and tactical actions through online channels (.com & OTAS).Manage the strategic commercial process for Miami Short-Haul Routes.Responsible for analyzing the premium cabin across all sales channels in order to complement the commercial strategy of the all the US routes.Designed and implemented a pricing auditing process to ensure competitiveness in offline markets.Participated in the merger of LAN and TAM Airlines that resulted in the creation of Latam Airlines Group.

Miami, Florida

Merge a set of databases into one integrated database management system, increasing the productivity and efficiency of the administration area and the accuracy of reporting and accounting activities.Manage the company’s $600,000 yearly budget.Prepare financial reports for president of The Magic of Learning, e.g., Earning vs. Expenses, Profit & Loss.Manage accounts payable, accounts receivable, and payroll.Prepare state and federal taxes and file with the corresponding authorities.Supervise a facilities expansion project to increase the school’s capacity by 54%.

Miami, Florida

Improve cash flow by re-negotiating vendor contracts.Co-direct fundraising activities for playground renovation.Develop new filing and paperless billing systems, effectively reducing paper usage by 30%.Optimize the expense reporting process, resulting in a decrease of approximately 15-20% on supplies costs.Establish a new purchasing process which resulted in lower inventory and supplies cost.