Pablo F. Email & Phone Number

State Of Minas Gerais, Brazil

• Deep understanding of clients' business and marketing objectives and needs and how media contribute to achieving these objectives.
• Lead, supervise and manage the digital media department team.
• Create digital strategies and tactics aimed at goals established by clients.
• Monitor and execute digital campaigns on Google, Facebook, Instagram, Youtube, Tiktok and Programmatic, (+other platforms).
• Optimization of digital audiences and performance campaigns.
• Execution of e-commerce campaigns.

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• Consulting company for Growth Marketing, Data Analytics, Data Driven, Marketing Strategies and Expansion

• Collaborate with client companies to develop personalized marketing strategies.
• Guide the implementation of effective digital marketing tactics, including SEO, SEM, email marketing, content marketing, and social media campaigns.
• Provide detailed analysis and reporting on the performance of marketing campaigns.
• Identify areas for improvement and recommend strategic adjustments to optimize results and maximize ROI.
• Conduct training sessions and workshops for marketing teams, focusing on the latest trends and best practices in the industry.
• Foster a culture of continuous learning and adaptability within client marketing teams.

• Develop and execute digital and traditional marketing strategies to increase visibility and lead generation.
• Manage advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to achieve specific business objectives.
• Analyze data and metrics to assess campaign performance and adjust strategies as needed.
• Create persuasive, SEO-optimized content including blogs, emails, and social media posts.
• Collaborate with creative and sales teams to align marketing strategies with overall company goals.
• Utilize analytics tools like Google Analytics and SEMrush to inform and optimize marketing initiatives.

• Utilize CRO techniques to optimize website performance, user experience, and conversion funnels.
• Take ownership of data analytics and reporting, providing recommendations to optimize marketing efforts.
• Conduct customer behavior, and market trends to identify areas of growth opportunities.
• Utilize analytical tools and platforms to gather and interpret data, such as Google Analytics, Hotjar, and Lucky Orange.
• Conduct thorough research and analysis of competitors' marketing strategies, campaigns, and online presence.
• Identify key success factors and best practices used by competitors and provide recommendations to improve our own marketing efforts.

• Part of the Global MarTech team, responsible for the Collection (Tracking) area, meeting all demands related to Signaling Web & App from the Performance, Product, International, Strategy, Marketplace and Marketing.
• Direct participation in the creation of the Global Marketing Tracking Strategy using tools such as Amplitude, GA4 360. Google Analytics 360, Google Tag Manager 360, Firebase, AppsFlyer, Algolia, Insider and Smartly
• Creation of metrics maps for building dataLayers and implementing events to capture and enrich data from two digital channels of the company
• Pixel management and conversion events for all Paid Media platforms such as Google Ads, TikTok, Twitter, Meta Business Manager, Microsoft Advertising, Taboola and GloboAds, in addition to creating and managing dynamic.
• Creation of advanced reports and Dashboards using SuperMetrics and Looker Data Studio, with the main strategic business metrics for Web and App for strategic decision making

• Achieved a 90% growth in revenue in the first year through marketing strategies, with a ROE of +191% and a 34% increase in conversion rate.
• Responsible for designing, creating, developing, and optimizing the company's marketing strategy for B2B businesses, including setting specific digital objectives (KPIs and OKRs) and monitoring their progress.
• Planned and implemented Account-Based Marketing (ABM) strategy to achieve exponential growth in the active client portfolio. Also, led strategic initiatives and projects with different stakeholders to increase market.
• Designed and ensured the execution of the Branding strategy to consolidate our market positioning and enhance our relevance, including strategic partnerships, participation in events, and joint promotion with the Press.
• Formed, coordinated, and managed the tasks of different digital marketing teams in alignment with the organization's objectives. Also, provided training to internal teams on the use of digital technologies.
• Defined the budget and its allocation across all channels, as well as monitored the performance of various digital channels used for lead generation and sales to ensure the achievement of proposed objectives.

• Responsible for optimizing LATAM's sales strategy (Expansion Project) to ensure constant improvement of the main business KPIs in the countries of Colombia, Mexico, Peru, Argentina and Chile
• Conducted market analysis with a focus on BI (Business Intelligence) identifying business opportunities and Expansion to other LATAM countries as well as improvements throughout the funnel to maximize lead generation.
• Metrics monitoring using tools such as Google Analytics, Hotjar, SEMRush, Google Tag Manager, Google Optimize and others, as well as data analysis for strategic reporting
• Creation of the Standard Operations Procedures (SOP) for the company's LATAM Growth area, improving the management and optimization processes of the Sales Funnel)
• Responsible for creating wireframes for digital interfaces as well as optimizing websites and landing pages, focusing on conversion

• Awarded DISTINCTIVE ACHIEVEMENT: Recognition for employees who achieved the best results and best performance in FY20 among more than 1,500 people in the office
• Responsible for financial processes that cover several countries, belonging to the Procure to Pay (PTP) process
• Focal point for processes in the Billing area and for regularizing errors, creating new control, and recording processes parallel to the current ones, reducing the margin of error by 65%
• Interacted with clients and project stakeholders, receiving praise from the client for my excellent performance, hard work and analytical skills

• Responsible for multiple management, direction and planning processes in the Marketing and Sales areas, performing various financial processes, ensuring a higher ROI during the time I worked in the company
• Managed 15 people, having achieved 91% retention in the team
• Developed the digital marketing plan and implemented the store service project
• Increased revenue from online sales by 150% during the 7 months I worked at the company.
• Trained and accompanied the online and in-person sales team

• Used planning systems like Jira to estimate and plan projects, managing to complete more than 50 weekly tasks
• Contributed both in the operational area of the company and in the organizational area, creating more than 20 technical and functional documents for the web development area
• Planned the development and launch of the brand in the digital market
• Developed the layout of the sites to be created, as well as the implementation of SEO strategies

• Creation of documents related to IT processes, for tools such as Oracle, SAP, Servers, and more.
• Conducted administrative processes for Estimation and Planning, Risk Management, and Scope Management for the creation of certified DTPs (Documented Technical Procedures) and adherence to delivery deadlines. Reviewed.
• Acted as a consultant in the realization and standardization of other technological documents to obtain ISO 9000 and ISO 9001 quality management certifications.

• Creation of documents related to IT processes, for tools such as Oracle, SAP, Servers, and more.
• Created, modified, and revised over 30 functional documents (User Guides or DTPs) for internal system processes. Also developed technical and procedural documents, adhering to high standards of Management and Quality.
• Successfully met all delivery deadlines (SLA) for 100% of the activities under my responsibility.

• Write articles in the field of fashion and beauty, using SEO techniques, keywords and different writing techniques to adapt to the client's needs
• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote the blog
• Prepare well-structured drafts using content management systems
• Review and edit blog posts before publication

• Understand the product development lifecycle
• Write user stories and user characters
• Design of wireframes, mockups and prototypes
• Collaborate with the design team, resolve issues and support other team members
• Reporting to the Head of Product Development

Data Driven Decision Making (Dddm), Data Science

Design Thinking For Innovation

Bachelor’S Of Business Management, Business Management

Project Management Professional Certificate

Pathwayconnect Certificate

Bacharelado Em Administração Bancária E Financeira