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Pablo Garran, M.Sc. personal email
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Digital Strategist focused on how the customer acquisition process flows, focusing on their experience, profile and buying habits.▶ Let's design and implement your company's CRM rule? As first action I use to map out all available products and services, understand their contribution margins to the business and how they speak to the current buyer profile (persona). I will propose the use of automation tools and customer contact strategies that generate proximity, experimentation and faster conversion and acquisition;▶ Let's advertise on search platforms and social networks? If this is the way, I will try to understand what is the ideal communication to generate identification with the clients and with that, assimilation of the message, always considering the premise of providing the best experience for the user when navigating through the company's virtual environment. As soon as the conversition happens and the user becomes a client, I'll be driving actions to repurchase process and after designing ways in order to extract open referrals in social networks ou company's site. (UX+CX = CS);▶ Let's bring the necessary information for the conclusion of the deal to the customer's mobile? Dynamic and interative content generates greater engagement and dialogue with the current consumer. The key is understanding how to turn this content into "portable content";▶ Let's measure the success of our initiatives? Metrics will show the success of our actions. For each objective I will propose a KPI that measures the performance of organic (Inbound) and paid (Outbound) actions.📲 For more information, you can reach me on 𝗧𝗲𝗹𝗲𝗴𝗿𝗮𝗺 by the link: http://bit.ly/TelegramPabloGarran
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Professor De MarketingFeiSão Paulo, Brazil -
Marketing ProfessorFei Aug 2024 - PresentSão Paulo, BrasilProfessor of the following courses: - Introduction to Marketing- Marketing Strategy: Distribution and Promotion- Marketing Strategies: Product, Service, and Pricing- Business Conception- Business Implementation- Life and Career Planning -
Digital Marketing ProfessorFia Business School Aug 2015 - PresentSão Paulo Area, BrazilProfessor of the following disciplines: 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴; 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝗶𝗮𝗹 𝗨𝘀𝗲 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗗𝗮𝘁𝗮 and 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗠𝗲𝗱𝗶𝗮 for the MBA and postgraduate FIA courses:◾ MBA Marketing & Branding◾ MBA in Business Management◾ MBA in Banking◾ Finance & Business Efficiency (Presential and Online Learning)Professor of the discipline: 𝗖𝗮𝗿𝗲𝗲𝗿 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻 𝗧𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 𝗶𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 for the following MBA and postgraduate FIA courses and its formats (Presential, Online: Recorded and Live Learning):◾ MBA Banking◾ Corporate Finance & Investment Banking; ◾ Financial Products & Risk Management; ◾ Finance & Business Efficiency; ◾ Real Estate Market Business. -
Business Games ProfessorFia - Fundação Instituto De Administração Feb 2015 - PresentSão Paulo Area, BrazilProfessor of 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗮𝗺𝗲𝘀 for the following FIA's MBA and Postgraduate courses:◾ MBA in Banking;◾ Corporate Finance & Investment Banking (Presential, Online: Recorded and Live Learning)◾ Finance & Business Efficiency (Presential, Online: Recorded and Live Learning)Discipline whose analysis of income statements is essential for conducting strategic decisions for the areas:- Financial- Production- Human Resources- Marketing and Sales -
Sr. Marketing & Communication ManagerFia Business School Oct 2011 - PresentSão Paulo Area, Brazil▪ Manage a team composed of 1 traffic manager, 2 programmers, 2 designers and 1 video editorseeking to create an "in-house" micro-agency in order to obtain greater accuracy in the dataextracted from online campaigns, look closely more attention to the movement of competitors,analyze communication trends and adapt to the business model;▪ Design and update the CRM rule via an automation tool, based on the FIA acquisition/salesfunnel, going deep in the user experience and factors that lead us to the "Customer Success";▪ Implement Omnichannel actions, providing customer and stakeholder service at all points ofcontact with total focus on mitigating unwanted friction so that conversion happens smoothly (totalfocus on 𝙢𝙤𝙗𝙞𝙡𝙚 strategies);▪ Strategies for leveraging content for organic traffic to Instagram Reels and TikTok;▪ Creation of ads on social networks and search engines (Meta, TikTok, LinkedIn, Google andYoutube);▪ Create channels of approximation between students and the institution in order to promotedifferent contact and learning experiences in order to improve the "customer experience";▪ Promote and implement Guerrilla Marketing actions: extremely creative and innovative actionswith efficient results (lower cost and financial results equal to or better than paid strategies);▪ Attracting and creating extremely targeted audiences to carry out more assertive advertisementsand less costly;▪ 𝘊𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘪𝘯𝘨 for ads on social networks and search engines (constant focus on transmitting themessage in the most cohesive way possible). -
Marketing Coordinator Sam/Cam - South And Central AmericasHerbalife Jun 2009 - Oct 2011São Paulo Area, BrazilGlobal leader in the weight loss, nutrition and personal care industry.Global revenue (2009): $3.0 billionResponsible for:▪ Mapping of Core Products;▪ Product maintenance;▪ Development of new product briefings;▪ Market study to verify the launch of new products through tools such as GNPD Mintel and measurement of these markets through the Euromonitor Database;▪ Line/product performance analysis through the Business Intelligence tool to suggest future product launches and to manage the performance of each SKU launched;▪ Opening of new countries (eg Paraguay and Uruguay);▪ Preparation of product launch materials for training Herbalife distributors (Claims, Pricing, Competitive Analysis, performance in regions where the product already exists, % participation in the product mix and in the country's portfolio, forecast);▪ Americas countries support: Market information (competitors, products, country economics data) for regional managers;▪ Mapping of gaps in the market not yet covered by the company in Central and South American countries;▪ Creation and tabulation of satisfaction surveys/acceptance of new products;▪ Support for the opening of new markets such as Paraguay. -
Marketing ManagerValtek Sulamericana Mar 2009 - Jun 2009DiademaResponsible for:▪ International markets prospection;▪ Ads in specialized magazines in the sectors served by the company;▪ Implementation of the Knowledge Management system;▪ Development of brand management in the B2B market;▪ Marketing presentations (corporate, products and markets) with the aim of prospecting new customers, maintaining those already served and promoting the acquisition of products;▪ Creation of a new layout for the company's website and daily monitoring of visit statistics (by location, region, subject, search engines, searched words) – www.valteksulamericana.com.br -
Marketing AnalystMane Feb 2007 - Feb 2009São Paulo Area, BrazilResponsible for:▪ Marketing presentations for customers containing trends in flavors, packaging, consumer behavior and market share of the main competitors with a focus on launching new products;▪ Proactive and reactive presentations for all segments of the food industry: baked goods (biscuits), snacks, dairy products, confectionery and alcoholic/non-alcoholic beverages, using specialized magazines for each segment and tools (databases) such as Euromonitor as data sources , Datamark, Innova and GNPD Mintel;▪ Creation of the monthly Clipping focused on competitors' movements (launches, mergers and acquisitions, accounts and customers) and new gastronomic options in the states of São Paulo and Rio de Janeiro;▪ Prospecting Marketing presentations for potential customers in the food and beverage industry;▪ Annual planning of the budget and actions of the Marketing/Flavours area (Marketing Plan & Business Plan);▪ Development and validation of innovative product concepts;▪ Creation and tabulation of customer satisfaction surveys to assess Mane's image;▪ Elaboration, creation and printing of advertising material (banners, leaflets, folders and catalogues);▪ Selection, creation and quotation of gifts;▪ Writing and sending news from the Brazilian branch for publication on the company's global website (http://www.mane.com) link Mane e-zine - “MANE DO BRASIL HOLDS THE SECOND VICTORY...” -
Marketing AssessorCentro De Oncologia Ceon+ Nov 2005 - Feb 2007São Caetano Do SulResponsible for:▪ Close relationship with the medical team in ABC Paulista and São Paulo, the main specialists who refer patients with a possible suspected cancer diagnosis (updates concearning: clinical staff, health plans, events held by CEON+, etc.);▪ Direct contact with editorials and local communication channels: releases, implementation of direct mail, obtaining permits, marketing actions in general with support to the commercial area;▪ Creation and maintenance of the company's website – Layout and content – www.oncologiaabc.com.br;▪ Increased the company's visibility with support for "Viva Melhor NGO (a non governmental organization that supports women mastectomy patients) – creation of a link on the Oncology Center website for information, contact and dissemination of the NGO's work and all its community actions supporting women who suffer or have suffered breast cancer;▪ Elaboration, creation and printing of advertising material (banners, leaflets, folders and catalogues);▪ Creation of an internal communication channel and implementation of internal marketing actions;▪ Events coordination. -
Pedagogical CoordinatorSkill Idiomas Jun 2004 - Nov 2005Santo André, São Paulo, BrazilResponsible for a team of approximately 12 teachers (English and Spanish teachers):▪ Implemented commercial actions aimed at increasing the number of franchise students;▪ I managed the teachers and monitored the didactics with the students to measure the level of satisfaction with the classes already focusing on the re-enrollment period;▪ Responsible for replacing any teacher in case of emergency (English and Spanish languages);▪ Evaluations and interviews with teachers for hiring. -
Marketing InternGeneral Motors Do Brasil Jan 2003 - Dec 2003São Caetano Do SulMarketing Intern – (Job rotation)Area: Sales Statistics and Forecast (6 months):▪ Issuance of daily reports on sales volume and market share. Database powered by Anfavea (National Agency of Motor Vehicle Manufacturers);▪ Monthly sales reports by categories for the sales directory.Area: National Vehicle Distribution (DNV) – (6 months):▪ Allocation of vehicles to dealers according to demand by region of the country;▪ Anticipation assessment of orders placed with resellers.
Pablo Garran, M.Sc. Skills
Pablo Garran, M.Sc. Education Details
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Marketing -
Marketing -
Comunicação, Marketing E Tecnologia Da Informação. -
Business Administration, Management And Operations
Frequently Asked Questions about Pablo Garran, M.Sc.
What company does Pablo Garran, M.Sc. work for?
Pablo Garran, M.Sc. works for Fei
What is Pablo Garran, M.Sc.'s role at the current company?
Pablo Garran, M.Sc.'s current role is Professor de Marketing.
What is Pablo Garran, M.Sc.'s email address?
Pablo Garran, M.Sc.'s email address is pa****@****.com.br
What is Pablo Garran, M.Sc.'s direct phone number?
Pablo Garran, M.Sc.'s direct phone number is +5511326*****
What schools did Pablo Garran, M.Sc. attend?
Pablo Garran, M.Sc. attended Universidade Presbiteriana Mackenzie, Puc-Sp, Université Grenoble Alpes, Fia Business School, Universidade Presbiteriana Mackenzie.
What are some of Pablo Garran, M.Sc.'s interests?
Pablo Garran, M.Sc. has interest in Marketing B2b, Marketing In General, Politics, B2c And C2c, Trends, Consumer Behavour, Animal Welfare, Health.
What skills is Pablo Garran, M.Sc. known for?
Pablo Garran, M.Sc. has skills like Social Media Marketing, Portuguese, Market Planning, Segmentation, Market Analysis, Online Advertising, Marketing, Market Research, Business Strategy, Strategic Planning, Marketing Strategy, Business Planning.
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