My role is to help writing the next chapter for Cheil Spain. Cheil Spain is a very successful integrated agency, with strong digital, creative and experiential capabilities, now it's the time to start thinking and building the next 10 years.

Totally Awesome is the #1 youth engagement platform in Asia Pacific. My role is to design the regional strategy and provide advertisers a reason why playing safe with GenZs and Gen Alphas helps to grow their business.

I am responsible for driving digital capability throughout Kantar by strengthening digital knowledge, solutions and talent throughout the company. I focus on accelerating the digital transformation of Kantar and its clients through innovation, automation, and developing partnerships with tech and data companies.I lead a team of media experts across the region who advise clients on their media and digital strategies from campaign development through to execution and measurement.I also lead the Kantar Marketplace Council in NASEAP. Kantar Marketplace is the new Kantar automated market research platform and is considered one of the company’s strategic areas for growth. My role with the council is to design and manage the go-to-market strategy, implementation and commercialisation of the platform in the region.

Regional Head of Media at Kantar Insights

My role in the region is to support the core brands UM and Initiative with a vision on integrated strategy, creative output, communication planning and thought leadership.

Founder and Head of The Elevator Team in Madrid. The Elevator Team was a Strategy, Research, Digital and Creative division that provided communication solutions to UM and Initiative in Spain.The objective of The Elevator Team was to transform client business through communication solutions. We were a team of more than 15 people with a strong digital and creative DNA.