Pablo Gutierrez Herzing Email & Phone Number

Madrid, Comunidad De Madrid, España

• Retail Client Consultancy: footwear, jewellery and apparel, from the Presale to the account management and client relationship.• Maximize the profitability of the stock investment and purchase growth, through sales analysis, margin contribution and stock breakage.• Establish strategic plan to reduce Overstock and increase long term rotation.• Develop commercial actions to rise the Sell Out, by promoting the “Best-sellers” and midterm management of products with zero/minimum sales at point of sale.• Define short term solutions to minimize stock breakage through supplier re-purchase and replenishment and transfer optimization.• Analyse functional requirements with BI and IT department to fill the business needs of the clients.Responsible over 9 clients.

Madrid Y Alrededores, España

• Margin fixation – avg. 2k SKUs per year• Responsible of the Sell In: define collections with design & purchase, fixation of relevant KPIS (prices, margins, delivery dates, discounts) and purchase revision• Define optimal product mix and purchase review (Units, value, and avg. cost price)• Collection strategy plan for specific markets & webs, based on trend and customer research. Market and Web analysis to identify launch of product opportunities.Achieved +25% Sell In for 2 Websites (Spanish and Russian Market) vs LY• Pricing proposal according to brand Margin and sales objective and Benchmark.• Set up seasonal roadmap for commercial campaigns • Stock and leftover management• Supervision of the Brand Visual standards on each Website (Shop in Shop and Images) and assigned Markets• Sales Analysis and KPI´s: Markets: Units, margin, contribution, and sales per sqm Ecommerce: Conversion, traffic, return rate and discountsAchieved key objectives for 2019 and 2021.Responsible over 6 Countries (Estonia, Latvia, Lithuania Guatemala, Costa Rica and Malta) and 6 Websites (Zalando, Amazon, Lamoda, Ozon, Zalora and About You).Purchase Budget 7M

Wurzburgo Y Alrededores, Alemania

1. Sales & MarginResponsible for the Online Shop sales and buying budget (365M€/y); ensure and control the division objectives and KPIs: margins, sales, mark-up and sell trough.Create, manage and approve the product range plan and the buying orders to reflect sales strategy, optimum product assortment and growth targets.Sales Analysis as weekly reviews of achieved sales and margins versus forecast.2. Pricing & StocksDefine the pricing strategy based on market, commercial strategy and margin.Devise sales promotion strategies and track results.Stock management: supervision of the initial buying orders, replenishment and supervision of older stocks and returns to warehouse, to achieve stock targets; repeat bestseller styles and control of the reorders.3. ProductLead and develop own brand product ranges and online exclusive styles, based on brand identity, customers’ demands and fashion trends.Responsible for negotiating with suppliers, to select the optimum production country, ensuring the best price - margin, lead-time and fabric quality.Market and competitor analysis as trend research.Define visual online strategy (Newsletters, product pictures, etc.).Achieved key objectives for 2016 and 2017. Team composed of 6 product managers, 2 designers and 1 technician/pattern designer.References about my performance can be shown.

Barcelona Y Alrededores, España

1. Sales and PricingObjective: maximize profit per store/country to achieve sales budget (100M€/y).Daily analysis of the product performance/sales as historical sale periods/events.Devise sales/promotion strategies and track the results.Define price strategies and adjust price ranges inside each country.2. StockManagement and cost effective stock consolidation according to sales area.Control of the product lifecycle performance (country/collection/family/article).Analysis of the initial distribution, monitor the replenishment, stock-outs and product rotation. Supervision of final season stock targets as sale entrance.3. ProductCreate optimum product range plan and participate in the buying process (specific market feedback to design & purchase) to ensure correct product assortment for each market; develop special products for certain markets. Competitor and trend research/analysis versus own brand.Monitoring store coordination and Windows in each market.4. Expansion and OpeningsCollaborate in the opening of new stores: management and analysis; optimal product mix and stock, potential customers, etc.Regular market visits to countries (store and competitors).Effectively communicating with store teams and franchisee management.Achieved key objectives in terms of stock rotation, % season success and sales revenue for 2013 and 2014.Responsible for America: 9 countries. 60 stores (own and franchises) - Canada, USA, Mexico, Colombia, Guatemala, Honduras, Costa Rica, Panama, Ecuador and Dominican Republic.

Móstoles Y Alrededores, España

• Sales analysis; monitoring online store budget, devise sales promotion and track results• Management of stocks; planning, selection and purchase of products; analysis of initial distribution assortment as monitor the distribution and the replenishment• Analysis and preparation of the commercial strategy: number of products, quantities and time-schedule• Control of the visual standards of the online store: position and display • Dialogue with other departments as distribution, warehouse, marketing, etcTeam composed of 1 product manager.Responsible for Spain, Portugal and France.

A Coruña Y Alrededores, España

• Sales analysis and pricing, monitoring the sales budget, devising sale lists and promotions• Management of stocks: selection of products, monitor the initial distribution and replenishment, control of transfers and warehouse devolutions• Special product purchases for each market; close work with design and purchase department to adapt the collection (special products for each market)• Competitor research: devising price strategies and special merchandising• Communication with store teams• Monitoring store coordination and windows in each marketResponsible for Central Europe. 3 countries. 60 stores. France, Austria and Switzerland.

Pozuelo De Alarcón Y Alrededores, España

Devise and develop sale campaigns; control and monitor: costs, pricing, sales and stocks

Madrid

Master Of Business Administration - Mba

Purchase And Stock Management Degree

4Th Year Law Degree

Licentiate Degree