Pablo Henderson

Pablo Henderson Email and Phone Number

President + CMO | Digital Marketing | Consumer Services | Strategic & Integrated Marketing | Travel, Hospitality, Health & Wellness @ Spherical
Pablo Henderson's Location
New York City Metropolitan Area, United States, United States
Pablo Henderson's Contact Details
About Pablo Henderson

Versatile, innovative and growth-oriented marketing professional. Expertise in creating strategic and forward-thinking business plans & marketing strategies that generate both sustainable long-term growth and cost-savings for startup to multi-billion dollar companies.Brand Building ◆ Growth Strategy ◆ Integrated Marketing ◆ End-to-End Business SolutionsSKILLS• Go-to-market strategic planning & implementation• Team building, training & cross-functional leadership• E-commerce sales & digital marketing strategy• Pricing & promotion strategy• Data & performance analysis• Budget management & financial forecasting• Marketing operations & KPI management• Investor relations management• Agency contract negotiations & management• Market research, consumer insights & analytics#cmo #cpg #svpmarketing #marketing #hospitality #vpmarketing #international #srmarketingexecutiveBizBash Winner, Clio Award Winner, Pro Award Winner, HSMAI Winner.

Pablo Henderson's Current Company Details
Spherical

Spherical

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President + CMO | Digital Marketing | Consumer Services | Strategic & Integrated Marketing | Travel, Hospitality, Health & Wellness
Pablo Henderson Work Experience Details
  • Spherical
    President + Cmo
    Spherical 2024 - Present
    New York, New York, Us
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  • Xwell
    Chief Marketing Officer
    Xwell Jun 2022 - Feb 2024
    New York, Ny, Us
    Publicly traded, leading global health & wellness holding company, serving 1MM travelers a year, using technology to meet the ever-growing consumer demand for touch-less service (brands include XpresSpa, Treat, XpresCheck, HyperPointe and Naples Wax). Directed parent company rebrand within first 6-months, developing comprehensive marketing & communications strategy to support e-commerce, customer acquisition, public relations and brand experience. Managed marketing team (+/- 9 members) across content, design, social media, brand management, project management, email marketing/CRM and paid media. · Increased YoY sales by 58%.· Designed and implemented XWELL Rewards loyalty program, providing first-ever advanced bookings option – led cross functional team to execute a loyalty app, in-store signage, social media campaign, paid digital marketing, email and PR – growing program to 400K members.· Launched touchless service options due to workforce shortages including robotic manicures, HydroMassage and Zero Gravity Massage Chairs.· Grew retail business 30% during tenure, including the launch of e-commerce across the Treat and XpresSpa brands.
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  • Equinox
    Vice President Marketing
    Equinox Oct 2019 - Jun 2022
    New York, New York, Us
    High growth collective of influential, experiential and differentiated lifestyle brands including fitness clubs, hotels and media.Orchestrated the launch of a luxury hotel brand positioned to open 10 locations worldwide in 10 years (Covid delayed trajectory but are currently back-on-track): developed post-Covid re-launch strategy & re-opening plan, defined category positioning, and accelerated a global development plan.· Grew Hudson Yards location to $40MM within the first year post-launch.· Developed & implemented an AI powered customer service chatbot to compensate for post-COVID staffing shortages.· Utilized paid media, SEO and SEM to optimize web performance and increase website traffic.· Lowered cost of acquisition and increased rates to establish brand as rate leader among comparative set.· Inaugural member of the Equality + Inclusion Advisory Council and Black Alliance ERG.
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  • Marriott International
    Senior Global Marketing Director, W Hotels Worldwide
    Marriott International Dec 2016 - Oct 2019
    Bethesda, Md, Us
    An industry leader with 30+ brands and nearly 3,700 properties across 139 countries and territories (acquired Starwood Hotels & Resorts and W Hotels in 2016).Orchestrated all marketing operations for the W Hotel brand across North America and Globally. Reinforced brand as a driver of luxury millennial travel within the Marriott portfolio and a vehicle for loyalty program affinity.· Initiated and oversaw merge of North America and Global teams, managing 14-16 direct reports.· Produced first ever global branded festivals with 13M+ livestream viewers.· Leveraged the health & wellness movement by creating and launching Fuel Weekends to attract new customers.· Concepted successful launch of W Records music label and recording studios.· Led cause marketing with emphasis on Women’s Empowerment and LGBTQ.· Supervised a 68-person team as part of the Bonvoy loyalty rewards program in an effort to establish Marriott Bonvoy as the #1 travel loyalty program in the world.
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  • Marriott International
    Associate Brand Director, Starwood Hotels, Le Meridien
    Marriott International Jan 2011 - Dec 2016
    Bethesda, Md, Us
    Oversaw brand marketing and experience for the Le Meridien brand across North America and Polynesia (2 direct reports). Directed all annual planning, marketing efforts and oversaw multi-million dollar budget.· Achieved most rapid growth in brand’s North American history through enhanced guest satisfaction performance and building awareness of Le Meridien as an exciting brand and development opportunity.· Developed and implemented evolved brand positioning to firmly establish brand in North America.· Exceeded 10 year high for market share and guest experience.· Built strong brand culture with immersion strategy to several thousand employees.· Secured national partnerships and ensured continued success of global partnerships.
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  • King Of Clubs
    Owner
    King Of Clubs Jul 2000 - Jan 2011
    Boutique marketing consulting company servicing the hospitality industry and consumer products.Provided marketing & promotional support to food & beverage brands in the lifestyle space, boutique hotels & restaurants and fashion brands. Client examples include: RJ Reynolds, Red Bull, Peroni, Diageo, LVMH and Alberta Ferretti.· Built business from the ground up by leveraging expertise in influencer marketing, social media, events, guerilla marketing and word of mouth (WOM).· Grew and led a dynamic team of creatives and operations contractors.· Launched Maxim Restaurant concept in partnership with Maxim Magazine – coordinated PR, promotions & marketing campaigns – generating $14MM in year 1.
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  • The Carter Center
    Field Office Assistant Director
    The Carter Center Aug 1991 - Jul 1994
    Atlanta, Georgia, Us
    Assistant Director for Carter Center Field Offices in Georgetown, Guyana and Addis Abeba , Ethiopia. Responsible for field office operations, logistics, program support, deployment of election observers and assisting secret service with advance work prior to Presidential visits.
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Pablo Henderson Skills

Social Media Marketing Marketing Marketing Strategy Brand Development Event Management Entrepreneurship Event Planning Strategic Partnerships Digital Marketing Social Media Leadership Hospitality Creative Direction Public Relations Tourism Business Development Social Networking Entertainment Branding And Identity Marketing Communications Online Marketing Brand Management Food And Beverage Hotels Crm Advertising Corporate Events Project Management Organizational Culture Trade Shows Email Marketing Relationship Marketing Meeting Planning Hospitality Industry Restaurants Partnerships Integrated Marketing Sponsorship Brand Awareness Public Speaking Entrepreneurial Skills Branding Initiatives Online Advertising Team Building Analytics Culture Building Trend Tracking Reputation Management Luxury Brand Innovation

Pablo Henderson Education Details

  • Columbia University
    Columbia University
    Industrial And Organizational Psychology
  • Emory University
    Emory University
    Psychology
  • Emory University
    Emory University
    French Language And Literature
  • Lycée Français Charles De Gaulle De Londres
    Lycée Français Charles De Gaulle De Londres
    Spanish

Frequently Asked Questions about Pablo Henderson

What company does Pablo Henderson work for?

Pablo Henderson works for Spherical

What is Pablo Henderson's role at the current company?

Pablo Henderson's current role is President + CMO | Digital Marketing | Consumer Services | Strategic & Integrated Marketing | Travel, Hospitality, Health & Wellness.

What is Pablo Henderson's email address?

Pablo Henderson's email address is pa****@****ott.com

What is Pablo Henderson's direct phone number?

Pablo Henderson's direct phone number is +120335*****

What schools did Pablo Henderson attend?

Pablo Henderson attended Columbia University, Emory University, Emory University, Lycée Français Charles De Gaulle De Londres.

What are some of Pablo Henderson's interests?

Pablo Henderson has interest in Elections, Endurance Sport, Reading, Polo, Ultra Marathon, Documentary Film, Xc Ski, Global Travel.

What skills is Pablo Henderson known for?

Pablo Henderson has skills like Social Media Marketing, Marketing, Marketing Strategy, Brand Development, Event Management, Entrepreneurship, Event Planning, Strategic Partnerships, Digital Marketing, Social Media, Leadership, Hospitality.

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