Pablo Henderson Email & Phone Number

New York, New York, Us

New York, Ny, Us

Publicly traded, leading global health & wellness holding company, serving 1MM travelers a year, using technology to meet the ever-growing consumer demand for touch-less service (brands include XpresSpa, Treat, XpresCheck, HyperPointe and Naples Wax). Directed parent company rebrand within first 6-months, developing comprehensive marketing & communications strategy to support e-commerce, customer acquisition, public relations and brand experience. Managed marketing team (+/- 9 members) across content, design, social media, brand management, project management, email marketing/CRM and paid media. · Increased YoY sales by 58%.· Designed and implemented XWELL Rewards loyalty program, providing first-ever advanced bookings option – led cross functional team to execute a loyalty app, in-store signage, social media campaign, paid digital marketing, email and PR – growing program to 400K members.· Launched touchless service options due to workforce shortages including robotic manicures, HydroMassage and Zero Gravity Massage Chairs.· Grew retail business 30% during tenure, including the launch of e-commerce across the Treat and XpresSpa brands.

New York, New York, Us

High growth collective of influential, experiential and differentiated lifestyle brands including fitness clubs, hotels and media.Orchestrated the launch of a luxury hotel brand positioned to open 10 locations worldwide in 10 years (Covid delayed trajectory but are currently back-on-track): developed post-Covid re-launch strategy & re-opening plan, defined category positioning, and accelerated a global development plan.· Grew Hudson Yards location to $40MM within the first year post-launch.· Developed & implemented an AI powered customer service chatbot to compensate for post-COVID staffing shortages.· Utilized paid media, SEO and SEM to optimize web performance and increase website traffic.· Lowered cost of acquisition and increased rates to establish brand as rate leader among comparative set.· Inaugural member of the Equality + Inclusion Advisory Council and Black Alliance ERG.

Bethesda, Md, Us

An industry leader with 30+ brands and nearly 3,700 properties across 139 countries and territories (acquired Starwood Hotels & Resorts and W Hotels in 2016).Orchestrated all marketing operations for the W Hotel brand across North America and Globally. Reinforced brand as a driver of luxury millennial travel within the Marriott portfolio and a vehicle for loyalty program affinity.· Initiated and oversaw merge of North America and Global teams, managing 14-16 direct reports.· Produced first ever global branded festivals with 13M+ livestream viewers.· Leveraged the health & wellness movement by creating and launching Fuel Weekends to attract new customers.· Concepted successful launch of W Records music label and recording studios.· Led cause marketing with emphasis on Women’s Empowerment and LGBTQ.· Supervised a 68-person team as part of the Bonvoy loyalty rewards program in an effort to establish Marriott Bonvoy as the #1 travel loyalty program in the world.

Bethesda, Md, Us

Oversaw brand marketing and experience for the Le Meridien brand across North America and Polynesia (2 direct reports). Directed all annual planning, marketing efforts and oversaw multi-million dollar budget.· Achieved most rapid growth in brand’s North American history through enhanced guest satisfaction performance and building awareness of Le Meridien as an exciting brand and development opportunity.· Developed and implemented evolved brand positioning to firmly establish brand in North America.· Exceeded 10 year high for market share and guest experience.· Built strong brand culture with immersion strategy to several thousand employees.· Secured national partnerships and ensured continued success of global partnerships.

Boutique marketing consulting company servicing the hospitality industry and consumer products.Provided marketing & promotional support to food & beverage brands in the lifestyle space, boutique hotels & restaurants and fashion brands. Client examples include: RJ Reynolds, Red Bull, Peroni, Diageo, LVMH and Alberta Ferretti.· Built business from the ground up by leveraging expertise in influencer marketing, social media, events, guerilla marketing and word of mouth (WOM).· Grew and led a dynamic team of creatives and operations contractors.· Launched Maxim Restaurant concept in partnership with Maxim Magazine – coordinated PR, promotions & marketing campaigns – generating $14MM in year 1.

Atlanta, Georgia, Us

Assistant Director for Carter Center Field Offices in Georgetown, Guyana and Addis Abeba , Ethiopia. Responsible for field office operations, logistics, program support, deployment of election observers and assisting secret service with advance work prior to Presidential visits.

Teacher'S College, Master Of Arts - Ma, Industrial And Organizational Psychology

Bachelor Of Arts - Ba, Psychology

Bachelor Of Arts - Ba, French Language And Literature

English, French, Spanish