Pablo Freitas Email & Phone Number

Uberlândia, Minas Gerais, Brazil

Responsible for the company's BI, Data Science, and Data Engineering teams, consisting of 20 people, including Data Scientists, BI Analysts, and Data Engineers, focused on BI, Analytics, and AI/ML projects across the entire organization.I have led various projects for different departments within the company, including Conversational AI Chatbot, Price Optimization, Last Mile Optimization (logistics), Product and Offer Recommendations, Customer Churn Analysis, CRM Analytics, Purchase Propensity, Predictive Analytics, and Web Analytics.We have utilized Machine Learning and NLP techniques for the development of these projects, along with tools such as Azure, AWS, Databricks, Python, Power BI, and SAS.

Uberlândia, Minas Gerais, Brasil

I am responsible for the company's BI/Analytics & Data Science team, consisting of 15 people, including Data Scientists and BI Analysts, focused on BI, Analytics, and AI/ML projects across the entire company.I have led various projects for different departments within the company, including Conversational AI Chatbot, Price Optimization, Last Mile Optimization (logistics), Product and Offer Recommendations, Customer Churn Analysis, CRM Analytics, Purchase Propensity, Predictive Analytics, and Web Analytics.

Uberlândia, Minas Gerais, Brasil

Responsible for the company's Analytics and Data Intelligence products, with a focus on Web Analytics and CRM. Under the Agile methodology, I led both internal and external squads to extract value from the vast amount of data within the Martins Group, utilizing analytical intelligence, data science, and AI.We developed a product recommendation model, churn prediction, and an analytical CRM platform. Our tools of choice included SAS, Azure, Python, Databricks (PySpark), and Power BI.

Uberlândia, Minas Gerais, Brasil

I worked in the Pricing area, responsible for the pricing intelligence of the company, developing projects to drive the business using Data Science, such as:- Price optimization with Machine Learning.- Statistical algorithms for sellers commissioning strategy.- Defining commercial strategies (discounts and markups) using data for intelligent decision-making.

Uberlândia E Região, Brasil

I worked in the Sales Development department, responsible for the Commercial Intelligence pillar and technical development of the area. I created statistical models and Business Intelligence tools as the foundation for strategic projects within the sales department.This role marked my first experience in people leadership, where I was responsible for hiring and managing the department's intern.

Uberlândia E Região, Brasil

I worked in the Sales Development department, responsible for the Commercial Intelligence pillar. My role involved developing statistical models and Business Intelligence tools as a foundation for strategic projects within the sales department.I also led a project focused on suggesting routes for sales representatives, utilizing geolocation and purchase propensity algorithms.

Uberlândia

My main responsibilities included generating reports and dashboards for the sales departments, conducting statistical studies, and performing ETL processes on large datasets. The primary tools I used were SAS Guide, SAS VA, and Excel.I also developed a project using a machine learning model to predict the performance of sales representatives and managers based on their profiles.

Uberlândia E Região, Brasil

My primary responsibilities were generating reports and dashboards for the sales and trade marketing departments using tools such as SAS Guide, SAS VA, and Excel.

Uberlândia E Região, Brasil

2018 Agricultural CensusMain activities carried out:- Supervision of the activities of the Enumerator team.- Supervision of descriptive reports through database queries.- Field supervision work.- Conducting interviews for data collection.

Masters Degree, Artificial Intelligence

Bachelor Degree, Statistics