As Business Franchise Head and Country Manager in Colombia, reporting to the LATAM VP, I am responsible for overseeing the overall operations, profitability, and strategic direction of the business unit. This role involves leadership, strategic planning, and execution to drive growth and efficiency within the company.Key Responsibilities: 1. Strategic Leadership: • Develop and implement business strategies to achieve company goals and objectives. • Identify new business opportunities and markets to ensure long-term growth. • Foster a culture of innovation and continuous improvement. 2. Operational Management: • Oversee day-to-day operations to ensure efficiency and effectiveness. • Establish performance metrics and monitor key performance indicators (KPIs). • Ensure compliance with industry regulations and standards. 3. Financial Oversight: • Prepare and manage the annual budget (PnL), ensuring financial targets are met. • Analyze financial reports to drive profitability and cost-efficiency. • Develop strategies to improve revenue streams and reduce costs. 4. Team Leadership: • Lead, mentor, and develop a high-performing team. • Promote a positive and collaborative work environment. • Implement HR policies and practices that support employee engagement and retention. 5. Stakeholder Management: • Build and maintain strong relationships with key stakeholders, including clients, partners, and vendors. • Represent the company at industry events, conferences, and meetings. • Communicate effectively with the board of regional directors and other senior leaders.

Responsible for delivering on all sales and expenses of the target plan and meets execution, maximizing business unit revenue. Actively influencing and engaging of the top clients/KOLs. Ensure successfull and timely implementation of strategic priorities. Focus on attracting and retaining key talent. Full collaboration and coordination with all enabling functions (Marketing, Supply, WHnD, OTI, OTC, Finance)to achieve goals. Contributing to Alcon culture spreading within and outside the company. Reporting to the Head of the South Cone.

Managing, leading and inspiring exceptional sales people to excel in achievement of targets, tracking business KPIs through Sales Force. Building strong commercial relationships with top customers which are conducive to successful shared business activities. Top talent retention and development. Responsible for key business. Reporting to the Country Franchise Head.

Development and implementation of the marketing and sales plan for the Alcon surgical division core products to increase MS and achieve sales goals. New product launches. Follow up with sales team. Key opinion leaders engagement.

Consultant in Surgical Refractive Business reporting to the Sales Manager. Advanced Technology Business development with consultative sales approach. KOLs support. Value creation. Sales strategies. Market analysis. Organization of medical activities/events.

Main focus on the development of surgical business in northern GBA-CABA and NEA reporting to the sales manager. Consultative sales approach. HCPs support. Customer engagements and business development. Sales and execution goals. Medical Events Organization.

Focus on the Pharmaceutical Business in Western GBA-CABA reporting to the sales manager. Consultative selling approach. Customer engagements and business development. Sales and execution goals. Medical Events Organization.

Pharmaceutical, Surgical & Vision Care Markets Analysis reporting to the MSO Manager. IMS & Close Up Pharmaceutical Audits. Sales Force Productivity Analysis. Business Intelligence. Reports and Presentations for all hierarchical levels.

Technical Service Administration, reporting to the Technical Service Manager. First level of Technical Service Support. Contracts, Services Administration and Billing. Spare Parts Import. Administration of the equipments database. Logistics for service calls (Repairs, Installations, etc).

Semiconductors and Measuring Instruments Sales reporting to the sales manager. Focus on Electronics Industry Clients. Technical Support. Customer Attraction. Customer Loyalty.

Semiconductors & Measure Instruments import from 'Farnell In One' for Electronics Industry reporting to the BU Manager. International Trade. Technical Support for the sales force and external customers. Sales to specific external customers.

Quality Assurance for Commercial Scales reporting to the Development Engineer. First Productions Analysis. Faults Detection. Mainboards Repairs.