Experienced creative director with a proven track record in linking brand strategies with user expectations, discovering successful visual systems, so that consumers feel benefited and challenged, and efficient for their internal work team.With experience in developing comprehensive identities, branding programs, and designing editorial projects since 1996, she creates visual solutions that add value to companies, products, and services.Expert in Branding, Identity Development, Book Design, Institutional Communications, Sustainability Report Design, and Annual Report and Financial Statement Design.Strong design and communication professional graduated from Facultad de Arquitectura, Diseño y Urbanismo, Universidad de Buenos Aires, Argentina and Master in Marketing, Universitat Pompeu Fabra, Barcelona, España.