Helping founders and early-stage startups in Germany raise funds continuously via a 100% digital platform and tokenized investments.

Providing brand audits, strategy and creative services.

Reporting directly to the CEO, I managed the Insights and Brand teams with a dotted line to product design, performance marketing and creative ops. Led development of an award-winning new brand strategy and design refresh that went live across product and comms in Feb. 2024. Briefed and helped create ominchannel brand campaigns, strategic partnerships and generated more robust and timely market insights by moving from agencies to an internal setup with Qualtrics.

Guiding the brand direction for Moonfare. Responsible for brand strategy, creative concepts, written/visual content creation and events. Additional areas include brand partnerships and the Moonfare Ambassador (loyalty) program. Work cross-functionally with the investments team, sales and product development.

Hired as VP Marketing on contractor basis for a specific short-term project - launching a revolutionary virtual headphone technology. Created new brand positioning in the high-tech premium sector and the technology as "SoundBeaming" with the goal of attracting further investment and licensing business. Arranged design-thinking workshops, defined product positioning and USPs, wrote the brand copy "Bible" used for all external communication. Created concept and copy for a new corporate website. Scripted and produced together with an external agency a promotional video showcasing the technology and applications. Managed an external PR agency to secure launch coverage resulting in over 500 articles published within days of announcement. Helped create a pitch deck for Series A fundraising. Reporting to CEO.

Responsible for the overall brand direction of a Berlin-based premium eyewear manufacturer including a major re-branding process to support ambitious growth goals under new PE ownership. Managed a team of product designers, creative/marketing staff, flagship store and external agencies for brand, social media and PR. Direct oversight and development of brand strategy, collections, campaigns and online/offline marketing activities supporting B2C and B2B channels.

Responsible for the entire music streaming product range including business development, owning the product vision and roadmap, defining features and specifications, and managing relationships with strategic partners (Google, Amazon, Apple, Spotify, TIDAL, Soundcloud, etc.). Lead an Agile team in software development while working cross-functionally with hardware engineering, procurement, online marketing and sales. Wrote marketing strategy and lead a small marketing team responsible for the Raumfeld brand of streaming products. Hired and managed external agencies for PR, brand, and creative work.

Lead a global corporate marketing team with 30+ staff at the world's leading music production hardware and software brand. Launched over 100 go-to-market campaigns with responsibility for website and video content creation, newsletter marketing, PR, social media/community, artist relations, and events. Created cultural marketing and artist/brand partnering strategies; Built marketing teams and territory plans for the U.S., U.K., France and Japan. Served as substitute for SVP Sales & Marketing.

Responsible for all aspects of marketing Native Instruments products in the U.S. This included localization and adaptation of Berlin-generated assets, artist relations, PR, events (NAMM, etc.) and building a network of influencers and partners. Directly supported global launches of Traktor Scratch (penned the claim "Digital Heart. Vinyl Soul."), Komplete 5 (U.S. launch and retail workshops), Guitar Rig (artist relations and photoshoots for campaigns with Korn and Deftones). Promoted within one year to Director-level in Berlin.

Managed an interdisciplinary corporate marketing team consisting of copy, art, PR, artist relations, video production, and tradeshows with budget responsibility of $2 million. Designed and implemented integrated, go-to-market campaigns based on briefings from brand and product management teams.

Direct, hands-on responsibility for marketing strategy and execution of campaigns, print advertising, package design, PR, artist relations, events and the company website. Managed an in-house graphic/web designer, freelance PR and events consultants, and advertising agency.

Wrote and edited Roland’s worldwide marketing communications including ad copy, brochures, online content, video scripts, POP displays, and press releases. Mastered the art of product positioning and turning technical specs into compelling copy for consumers. Served as Editor of Roland Users Group magazine and Co-Editor of BOSS Users Group magazine.