Pablo Mazzei Email & Phone Number

Chile

Chile, Peru, Mexico, Colombia And Guatelama / Central América

Interest in taking part in challenges where value can be added, through the experience held in growth strategies development, digital businesses development, product development, brand positioning and geographic expansion in Chile and Latin America, as well as in planning, follow-up and achievement of results.

• Promoted to the position of COO with the purpose of implementing the strategy proposed to the board of directors by the end of 2014 to transform the company from being mainly a newspaper, into a multimedia, with the.
• In 2 years digital sales grew from less than 5% to 20% of the total, through the organic development of business, launching of new countries and… Show more
• In 2 years digital sales grew from less than 5% to 20% of the total, through the organic development of business, launching of new countries and products, in addition to acquisitions. All the above with sale increases.
• Implementation of the aforesaid strategy and the results achieved, were made by handling the 10 operations of the region as well as the sales, marketing, finances and franchises global functions. Show less

• The project was to consolidate the launching of the company in Chile. One year after its start-up, there was a group of 45 people who sold USD 1 M and there were losses for around USD 3.5 M. Entry into the country had.
• The initial situation was reversed in less than 1 year. Currently, after 16 years in the market, Publimetro has excellent brand recognition, that… Show more
• The initial situation was reversed in less than 1 year. Currently, after 16 years in the market, Publimetro has excellent brand recognition, that has led it to be the most read newspaper during the week, with 25%.
• Additionally, the company was diversified into different segments of the media industry, such as portals, magazines, public streets and television programs, where the newspaper represents less than 50% of the sales..

• This position was added to that of Managing Director of the business activity in Chile to develop the Metro business in the Latin American region, due to the knowledge of the advertising market, the free newspaper.
• Having presence only in Chile, there starts and aggressive geographic expansion which, after 9 years, positions the company as a leader in the region, with presence in 10 of the main markets, including… Show more
• Having presence only in Chile, there starts and aggressive geographic expansion which, after 9 years, positions the company as a leader in the region, with presence in 10 of the main markets, including Brazil, Chile.
• Starting from sales in Chile for USD 10 M in 2005, sales for USD 150 M were achieved in 2014 with 20% return. All the aforementioned operations and launched business continue operating at present. Show less

• Engaged with the purpose of launching and developing the company in Chile.
• In 2 years the company acquired important customers such as IBM, Iansa, Castrol and others, with sale of services aimed at consumers and distribution channels. Launching was consolidated and the business plans proposed.

Chile

• The purpose of the company was to increase sales and make it profitable. Sara Lee had recently purchased the business to its distributor and was losing money.
• The implementation of a strategy for the business was achieved and this implied changes in the form of commercializing, focusing on channels, in the marketing campaigns, the closing of the local stockings factory.
• The implementation of a strategy for the business was achieved and this implied changes in the form of commercializing, focusing on channels, in the marketing campaigns, the closing of the local stockings factory.

Chile

• Studies Engineer (18 months). Lubricants Marketing Manager (6 months), Home Division Marketing Manager (18 months) and Manager Home Division (54 months) – Chile
• Started at the studies department which at that time took part in the company expansion to the forest and mining sectors, besides the purchase of asphalt and fuel distribution companies. Later, was promoted to.
• Started at the studies department which at that time took part in the company expansion to the forest and mining sectors, besides the purchase of asphalt and fuel distribution companies. Later, was promoted to.
• In respect of the last position, the achievements consisted in an increase in sales by the development of new products, a change in the marketing strategies, the implementation of a sales commission structure and.

Chile

• Initially acting as part of the team that worked in the preparation of the contract renegotiation strategy with the Pepsi licensee. A project of a cola drink of its own was developed in parallel in case the.
• No agreement was reached with Pepsi so the carbonated drink Free Cola was launched and in less than one year it achieved a larger participation than Pepsi ever had after 20 years in the market. The foregoing was.
• No agreement was reached with Pepsi so the carbonated drink Free Cola was launched and in less than one year it achieved a larger participation than Pepsi ever had after 20 years in the market. The foregoing was.

Master Of Business Administration - Mba, Business Administration And Management, General

Business Administration, Marketing