Interest in taking part in challenges where value can be added, through the experience held in growth strategies development, digital businesses development, product development, brand positioning and geographic expansion in Chile and Latin America, as well as in planning, follow-up and achievement of results.

• Promoted to the position of COO with the purpose of implementing the strategy proposed to the board of directors by the end of 2014 to transform the company from being mainly a newspaper, into a multimedia, with the purpose of achieving at least 35% digital sales of the total by 2020, in order to take the lead in the face of the market changes.• In 2 years digital sales grew from less than 5% to 20% of the total, through the organic development of business, launching of new countries and… Show more • Promoted to the position of COO with the purpose of implementing the strategy proposed to the board of directors by the end of 2014 to transform the company from being mainly a newspaper, into a multimedia, with the purpose of achieving at least 35% digital sales of the total by 2020, in order to take the lead in the face of the market changes.• In 2 years digital sales grew from less than 5% to 20% of the total, through the organic development of business, launching of new countries and products, in addition to acquisitions. All the above with sale increases in the non-digital businesses, representing a higher-than-market performance. Positive and higher-than-market returns were achieved both in the new digital businesses and in the traditional ones.• Implementation of the aforesaid strategy and the results achieved, were made by handling the 10 operations of the region as well as the sales, marketing, finances and franchises global functions. Show less

• The project was to consolidate the launching of the company in Chile. One year after its start-up, there was a group of 45 people who sold USD 1 M and there were losses for around USD 3.5 M. Entry into the country had produced poor results, with legal, brand and other conflicts, mainly arising from an aggressive reaction from the competence.• The initial situation was reversed in less than 1 year. Currently, after 16 years in the market, Publimetro has excellent brand recognition, that… Show more • The project was to consolidate the launching of the company in Chile. One year after its start-up, there was a group of 45 people who sold USD 1 M and there were losses for around USD 3.5 M. Entry into the country had produced poor results, with legal, brand and other conflicts, mainly arising from an aggressive reaction from the competence.• The initial situation was reversed in less than 1 year. Currently, after 16 years in the market, Publimetro has excellent brand recognition, that has led it to be the most read newspaper during the week, with 25% participation in the press market and information and entertainment portals situated among the 5 most relevant of the market.• Additionally, the company was diversified into different segments of the media industry, such as portals, magazines, public streets and television programs, where the newspaper represents less than 50% of the sales. The acquisition of several companies is added to the above. All the foregoing makes this operation become a growing business that maintains its profitability levels in a market that has shown a decreasing trend in the last 4 years. Show less

• This position was added to that of Managing Director of the business activity in Chile to develop the Metro business in the Latin American region, due to the knowledge of the advertising market, the free newspaper market and the superior results of the first 4 years of operation in Chile.• Having presence only in Chile, there starts and aggressive geographic expansion which, after 9 years, positions the company as a leader in the region, with presence in 10 of the main markets, including… Show more • This position was added to that of Managing Director of the business activity in Chile to develop the Metro business in the Latin American region, due to the knowledge of the advertising market, the free newspaper market and the superior results of the first 4 years of operation in Chile.• Having presence only in Chile, there starts and aggressive geographic expansion which, after 9 years, positions the company as a leader in the region, with presence in 10 of the main markets, including Brazil, Chile, Mexico, Peru and Colombia among others. A strategy of product growth was developed along with the geographic expansion, including the launching of magazines, the purchase of digital and public street companies, the launching of information and entertainment portals as well as television programs.• Starting from sales in Chile for USD 10 M in 2005, sales for USD 150 M were achieved in 2014 with 20% return. All the aforementioned operations and launched business continue operating at present. Show less

• Engaged with the purpose of launching and developing the company in Chile.• In 2 years the company acquired important customers such as IBM, Iansa, Castrol and others, with sale of services aimed at consumers and distribution channels. Launching was consolidated and the business plans proposed to the board of directors were fulfilled.

• The purpose of the company was to increase sales and make it profitable. Sara Lee had recently purchased the business to its distributor and was losing money.• The implementation of a strategy for the business was achieved and this implied changes in the form of commercializing, focusing on channels, in the marketing campaigns, the closing of the local stockings factory, substituting the local production by imports and local suppliers, the shutting-down of storehouses and disposal of… Show more • The purpose of the company was to increase sales and make it profitable. Sara Lee had recently purchased the business to its distributor and was losing money.• The implementation of a strategy for the business was achieved and this implied changes in the form of commercializing, focusing on channels, in the marketing campaigns, the closing of the local stockings factory, substituting the local production by imports and local suppliers, the shutting-down of storehouses and disposal of large amounts of obsolete products. The foregoing produced an increase in sales and gave rise to profits. Show less

Studies Engineer (18 months). Lubricants Marketing Manager (6 months), Home Division Marketing Manager (18 months) and Manager Home Division (54 months) – Chile• Started at the studies department which at that time took part in the company expansion to the forest and mining sectors, besides the purchase of asphalt and fuel distribution companies. Later, was promoted to Lubricants Marketing Manager and subsequently, to the same position in the Home division. The last post was as Manager of… Show more Studies Engineer (18 months). Lubricants Marketing Manager (6 months), Home Division Marketing Manager (18 months) and Manager Home Division (54 months) – Chile• Started at the studies department which at that time took part in the company expansion to the forest and mining sectors, besides the purchase of asphalt and fuel distribution companies. Later, was promoted to Lubricants Marketing Manager and subsequently, to the same position in the Home division. The last post was as Manager of the Home division, that in spite of representing 3% of the total sales, in terms of profits it weighed 25% of the global results of Shell Chile.• In respect of the last position, the achievements consisted in an increase in sales by the development of new products, a change in the marketing strategies, the implementation of a sales commission structure and others, which led to profitability improvement reaching the aforesaid levels. Show less

• Initially acting as part of the team that worked in the preparation of the contract renegotiation strategy with the Pepsi licensee. A project of a cola drink of its own was developed in parallel in case the negotiations failed.• No agreement was reached with Pepsi so the carbonated drink Free Cola was launched and in less than one year it achieved a larger participation than Pepsi ever had after 20 years in the market. The foregoing was achieved with an attractive brand proposal… Show more • Initially acting as part of the team that worked in the preparation of the contract renegotiation strategy with the Pepsi licensee. A project of a cola drink of its own was developed in parallel in case the negotiations failed.• No agreement was reached with Pepsi so the carbonated drink Free Cola was launched and in less than one year it achieved a larger participation than Pepsi ever had after 20 years in the market. The foregoing was achieved with an attractive brand proposal, aggressive publicity campaigns complemented with a strategy of musical events. Show less