I coordinate projects related to data management & analytics, such as site tagging, BI, data infrastructure, data migration, business analytics, etc.

In addition to managing the Ad ops & CRM/Email Marketing teams my responsibilities include developing documents and internal processes as well as the optimization around any ad operations efforts: Creative standards, technology, latest innovations in measurement, process improvement, naming conventions, best practices, etc.I assist the strategy team on the technical & technological options and limitations for each project related to data collection, such as retargeting plans… Show more In addition to managing the Ad ops & CRM/Email Marketing teams my responsibilities include developing documents and internal processes as well as the optimization around any ad operations efforts: Creative standards, technology, latest innovations in measurement, process improvement, naming conventions, best practices, etc.I assist the strategy team on the technical & technological options and limitations for each project related to data collection, such as retargeting plans, attribution models, funnel analysis, etcLeading the CRM & Email Marketing team I have been responsible for the successful planning and execution of automated email journeys through Salesforce Marketing cloud. Show less

I lead the traffic team, responsible for the asset delivery, implementation, tracking, QA, tagging and troubleshooting of Online campaigns.

I have been in charge of the traffic and implementation of the Online media campaigns for Dell in Latinamérica until july 2009.From that moment on I am worked with all the agency clients and ad servers, such as Atlas, DFA & Directtrack.