- Executive of the Customer Experienceand Digital Marketing unit, leading a team of over 200 professionals.- Responsible for Budget and P&L management, ensuring sustainable growth.- Team comprises Product, Service, and Content Designers, Art Directors, Copywriters, Planners, and Marketing Analysts, continuously evolving and expanding capabilities.- Mission at BRQ Digital Solutions: Supporting key clients in digital acceleration, fostering collaboration with Engineering, Cloud, and Analytics disciplines.- Oversee high-impact projects, strengthening positioning of Experience and Marketing teams for greater efficiency and client value delivery.- Strong believer in customer-centricity, internally promoting its significance to digital business success.- Consistently establish clear strategies and define expected outcomes to drive initiative success.

- Development and leadership of a team of 36 product designers focused on ongoing project delivery.- Actively contributes to the practice of design, through the creation of rituals for sharing experiences in the most diverse projects.- Creation of a Scaled Growth Design offer for Accenture Interactive, working with the main clients, uniting data and design.

As a Digital Design Manager at Itaú Bank, I play a vital role in driving the growth of Checking Account Apps, Payments, Investment Account Apps, Customer Acquisition, and Online Banking, witnessing an impressive 142% Year-over-Year growth with over 15 million Monthly Active Users.Key Achievements:- Established robust partnerships with Business Owners to gain deep insights into business problems and guide the design team in delivering exceptional customer experiences.- Spearheaded the expansion of the digital design team, growing it from 12 to 54 employees. As part of this growth, I mentored new leaders and designed a new structure for Itaú Digital Design, fostering a more efficient and collaborative environment.

- In my role, I specialized in Financial Services products, driving digital transformation and acceleration for major clients like Santander and Cetelem/BNP Paribas.- Leveraging Agile Methodologies, Lean Process, and Design Thinking, I implemented best practices to optimize project outcomes and enhance customer experiences.- Additionally, I actively contributed to pre-sales efforts by prioritizing consumer needs, placing a strong focus on customer-centric proposals.

Collaborated with the Director of Digital Integration to establish the User Experience Design team within one of Brazil's largest advertising agencies, providing crucial support and acceleration to the creative department.- Led a multidisciplinary team of 20 skilled UX designers, UI specialists, and Content Producers.- Played an active role alongside Creative Directors in translating excellent opportunities into profitable business ventures, always with a strong focus on the consumer. This approach resulted in numerous prestigious awards for our clients, including Cannes Lions and Mobile Marketing Association accolades.- Recognitions: Cannes Lions (2012, 2013, 2014, 2015), Gold Smarties Mobile Marketing Association, D&AD, LIA, One Show Interactive, El Sol, El Ojo, M.FWA.

As Product Owner of two multidisciplinary teams comprising over 20 professionals, I successfully coordinated designers, information architects, and developers. My role involved meeting the demands of Rede Globo in creating web products, aligning with media convergence trends and UX principles while focusing on audience and revenue goals.Key Contributions:- Led projects for high-profile initiatives such as BBB, Portal de Novelas, and Site TV Globo.- Ensured seamless collaboration among team members, facilitating the delivery of innovative and user-centric products.- Achieved remarkable outcomes by aligning product development with the company's strategic objectives, enhancing audience engagement and revenue generation.At Globo, I started as an Interface Designer, advanced to the role of Design Coordinator, and was eventually appointed as the Entertainment Product Coordinator.

After accumulating years of experience in UX, I was invited to join the college faculty, initially as a professor for open courses and later as a professor for Graduate-level courses.