Pablo Muniz Email & Phone Number

San Juan, Puerto Rico

• the community 2023- Strategic Director and lead planner for the 2024 Brand Voice guidelines and the 2024 Music program. • the community 2022- Strategic Director for the Verizon USH brand, retail, FIOS. Lead planner for the iPhone 14/Verizon launch. • Quest Diagnostics – marketing and customer service consultant.• Bayer – Strategic Shopper Marketing consultant.• MedPlus Health Solutions – leading the efforts to develop the B2B brand for an LTC Pharmacy while developing a new pharmacy brand for B2B2C focused on CXM and digital as main communications engagement channels.• Editorial SM – Developing a CX program and responsible for the development, execution and analysis of primary research for new products and combining it with market data analytics to develop a Strategic Recommendation for new products.• Pepe Ganga – currently leading the development of a Customer Journey in order to improve the customer experience while creating a roadmap for the guidelines and execution of the retail operations.• Atlantic University College – Program Advisory Committee.• CC1 (Coca Cola Foods Puerto Rico) – lead the 2019 Marketing Planning efforts for key products and categories. Lead 2018 Strategic Planning support for shopper marketing programs partnerships.• Berrocal Eye Institute – reposition of an Ophthalmology practice. From a family and a world class specialist focus (Dr. Berrocal & Associates) to growing by expanding the brand positioning and services offering (Berrocal Eye Institute) by building on the current brand strength. • MAAS – Branding and strategy consultant for B2B Software Company focused on sales and merchandising mobile solutions. • Consumer@Site – Branding and strategy consultant for a B2B Software Company focused on Human and Retail Intelligence. Responsible for recommendations to clients for the development and execution of programs for consumer and shopper insights.

Denver, Colorado

• Responsible for developing the Strategic Multicultural efforts at Integer Nationwide. • Worked with the Leadership Team in evolving the agency from Anglo to an Integrated Multicultural Marketing services focused in giving the agency the flexibility of going to the market with a Total Market Approach or organically grow current Hispanic business with current clients.• Over 90% of the current work is with CPG companies like P&G, Kellogg’s, MillerCoors, Starbucks CPG products, Blue Moon Brewing Co., Deoleo, Wrigley’s among others. • In addition, working with partnerships between retailers and brands to deliver Shopper Marketing programs.• Member of the New Business Team that won the Kellogg’s business in London for EMEA.

San Juan

• Began as strategic consultant and then hired as Strategic Planning, Shopper Marketing and Account Services Director. Responsible for the full integration of services including Advertising, Promotions, Digital/Web/Social/Search, Media, Promotions, Public Relations and Shopper Marketing.• Received the Strategic Planner highest qualification from MasterCard for the entire Latin America region. Recently assigned Strategic Planning efforts for MasterCard for the Caribbean region including Puerto Rico, Dominican Republic, Bahamas, Aruba and Jamaica.• Recognized by McCann’s Latin American region as the most supportive and proactive Strategic Planner for the region.• Launched Shopper Marketing and currently have acquired the Nestlé, Kraft and L’Oréal Shopper Marketing duties.• Responsible for the full integration of the following accounts: L’Oréal, MasterCard, Pfizer Consumer, Mondelēz and Kraft. • Member of a 5 offices team (Brazil, Colombia, Mexico, Miami and Puerto Rico) responsible for regional new business projects.

San Juan, Pr

• McCann Erickson and Momentum San Juan - Strategic Planning Director and Account Services advisor. Responsible for establishing the strategic path for L’Oréal Paris (L’Oréal, Garnier, Maybelline, Lancôme and Essie - Puerto Rico and Caribbean), MasterCard (Puerto Rico and Caribbean), Pfizer Consumer Products, Kraft (Shopper Marketing, Dentyne and belVita, the Puerto Rico State Electoral Commission, General Motors Dealer Association, United Way). • ERC Group and Intacto – Strategic Planning Director for American Health Medicare (a SSS Insurance Company), Columbia College, Personna/Energizer, Pavía Health System, Pueblo Supermarkets, Reckitt Benckiser, Rovira Biscuits, Huertas Junior College, GSK, Honda de Puerto Rico, J&J (trade efforts) and JCPenney.• Puerto Rico Tourism Co. and American Airlines – Develop the strategic platform and the go-to-market communications plan positioning Puerto Rico as a Medical Travel Destination. The PRTC is currently launching PR as a Medical and Eco-Tourism destination.

San Juan, Pr

• Cultivated and established a Strategy first philosophy culture. Client and Agency set and measured all efforts while gathering and sharing learning’s. Established the solution as part of all Arco’s efforts with prospective and current clientele roster at different levels.• Launched Shopper Marketing as part of the Agency service offerings. • Grew to $24MM (Ranked #4) billings in 2009 from $4MM (Ranked #17) in 2002. Became #1 among Independent agencies. Fastest Growing Agency and the #1 Client Retention Agency of the decade.• Personal strategic initiatives measured as Best in Class by several multinational clients. Currently various initiatives being used as guide to follow globally on their knowledge sharing platforms.• Global record for Taco Bell experiencing 100 weeks of continuous same store sales growth.• Servicing KFC, Taco Bell, Pizza Hut, Sprint, Mitsubishi Motors, DonQ Rum, Coors Brewing Co., Sprint BtoB, Warner Brothers, Liberty Cablevision, COSVI, Pan American Life Ins. Co., Ocean Spray, L’Oreal, Nestle, Mueblerías Berríos, SuperMax, Farmacias El Amal in Puerto Rico and the Caribbean markets.• P&L responsibilities for Advertising and Below the Line businesses including the Account Services, Promotional and Public Relations departments.

San Antonio, Texas Area

• Responsible for the restructure and rebranding of all service divisions into one 360 solution having the Cartel Strategic Services as the core of the brand. Invited as member of the National Strategic Team for the US Army and for the US Army Reserve.• After establishing new approach by 1st quarter of the year, AdWeek’s 2001 Total Industry Scorecard recognized The Cartel and ranked us among Top Three Agencies in the Southwest Region and among the Top 20 Nationwide. • Jumped into Top 10 (#7) US Hispanic agencies in billings from #31 in 2000. Became 2nd Largest Independent in the US Hispanic.• Key Clients included The US Army and the US Army Reserve (during 9/11), Cricket Communications, Tecate Beer, Capital One and JC Penney servicing US Multicultural and Anglo Markets.

San Antonio, Texas Metropolitan Area

• Servicing P&G for the US Hispanic and Puerto Rico markets. Account ranked top 3 for the US Hispanic market. Bromley ranked as Second largest US Hispanic Agency. • Won an ADDY for the Crest Whitening communication program. • Responsible for all integrated efforts for key P&G brands such as Crest, Charmin, Always, Pringles, Dawn, Vicks, Scope, Charmin, Downy and Bounty.