Pablo Muñoz Ledo Email & Phone Number

San Francisco Bay Area

Every day and all over the world, purpose-driven people and organizations contribute with their work, products and services to a thriving, biodiverse and fair planet. They (and their customers) are the true regenerative soul of human activity, our hope for a future where all manifestations of life coexist in full vibrancy and diversity. For them and their businesses, communications and development needs are different. As opposed to their 'conventional' counterparts, they have truly luminous and meaningful stories to tell. Instead of marketplaces, they think of communities. They go beyond the idea of expansion, and seek engagement. These are the companies my colleagues at LIFT Economy and I have the privilege to work with. Together, we build strategies that help them reach more like-minded customers, tell their stories and grow strong, engaged brand communities.

Marin County, California, United States

San Francisco Bay Area

We are building a cloud platform to bring green producers and green consumers together in a more efficient and connected way. It's called LookINTO™. It helps producers understand their end customers, marketplaces, value chains and business opportunities more clearly, which leads to more effective ways to improve their livelihoods and community micro-economies through sustainable agriculture, organic food, organic and fair trade textiles and clothing, ecoforestry, fishing, green tourism. Through mobile apps and web services, it makes it possible for green consumers to see and know exactly who produces the products they love, to understand their social and environmental footprints, to connect with them and to share their own experiences and stories.

San Francisco Bay Area

Regenerative agriculture is a systems and place-based approach to agriculture that restores ecosystems, communities, and economies. It builds healthy soils, reduces air pollution, conserves water, and increases biodiversity while promoting equity and public health.By simultaneously storing carbon, building resilience to extreme weather, and reducing inputs, regenerative agriculture supports both mitigation and adaptation to climate change, empowers farmers and ranchers, and produces tastier, more nutritious foods to support healthier and happier communities.

Mexico City Area, Mexico

Bionexos AC was a non-profit organization that served sustainable producers in Mexico and Latin America. We helped family farms and small farmers and producers organizations with local and international market access and product development. We worked mostly with organic farmers, FSC forestry projects, MSC fisheries, micro eco-tourism and other green production initiatives. We also did some consultancy for national and international organizations such as the Mexican Secretariat of Economy and Nafta's Commission for Environmental Cooperation, among others, mainly assessing sustainable production potential in Mexico.

Mexico City Area, Mexico

ViaVerde SC served as a green design, marketing and communications team based in Mexico City. For 7 years, we developed brands, packaging, integrated marketing and communications for numerous green, sustainable projects and producers. An elite group of graphic and web designers, writers, photographers and media experts, we all shared the idea that organic, green, sustainable and healthy projects and products require a different set of principles and values when advertised and communicated to the public. Inherent goodness. No conventional advertising tricks. No need to hide, twist or deceive. No special effects and far fetched reasons. Simple truths expressed directly and creatively. Green is the new aspired status; simple and natural, the new awesome.

Educational Psychology

Youth Creative Development Through Arts - Research Project