Lead the launch and manage Betsson’s operation in Mexico

Partner and Head of Marketing for Cleverin México.

Marketing Director for New Businesses. I’ve been part of several brands launched into the Mexican market, in diverse industries such as Esports, Online Gambling or Social Gaming. Responsible for their marketing and adapting most of them into the Mexican consumer. I have two running television programs on National broadcast TV, one airing in more than 8 countries through pay TV systems. We constantly organize events and tournaments for our Esports brand and are currently working on building a… Show more Marketing Director for New Businesses. I’ve been part of several brands launched into the Mexican market, in diverse industries such as Esports, Online Gambling or Social Gaming. Responsible for their marketing and adapting most of them into the Mexican consumer. I have two running television programs on National broadcast TV, one airing in more than 8 countries through pay TV systems. We constantly organize events and tournaments for our Esports brand and are currently working on building a 24-hour digital streaming channel tending gaming fans across the country. I’ve also lead a team into developing a social gaming app/site and launching the brand into the Mexican market thru a marketing campaign. Show less

Manage both Televisa Deportes and Noticieros Televisa programs and events for Broadcast, Pay TV and digital platforms. Lead cross-functional team of eight and serve as a link between the production and sales teams. Establish strategies for multiple platform tariffs. Ensure consistent development and implementation of innovations for programs and commercial concepts across all commercialized platforms. Commercial Head of the FIFA World Cup Russia 2018.

Implemented the branded content strategy for broadcasted sporting events from 2014-2015, and Movies and Series from 2013-2014. Directed the innovation, creativity, product integration and sponsorships. Facilitated the needs of more than 80 clients in relation to commercial integration for multiple platforms. Monitored, reviewed and adapted programming to meet the changing needs of our clients and consumer trends.♦ Effectively managed the commercial strategy for all FIFA 2014 World Cup… Show more Implemented the branded content strategy for broadcasted sporting events from 2014-2015, and Movies and Series from 2013-2014. Directed the innovation, creativity, product integration and sponsorships. Facilitated the needs of more than 80 clients in relation to commercial integration for multiple platforms. Monitored, reviewed and adapted programming to meet the changing needs of our clients and consumer trends.♦ Effectively managed the commercial strategy for all FIFA 2014 World Cup games.Received recognition for achieving number one in innovation and rentability within the company. Show less

Specialized in purchasing media for the corporation’s companies. Planned implemented and monitored all online and social network campaigns. ♦ Successfully negotiated with more than 100 business partners including Online and Offline media suppliers.

Provided assistance to the head photographer and supported post production and digital audio for several TV commercials.

Assisted the marketing team in achieving the Doritos brand advertising goals and strategies. Analyzed regional sales for over-the counter clients.

Assisted the marketing team in generating the Beijing 2008 Olympic campaign for Visa. Researched the advertising activity and strategies of every other Olympic official sponsor.