Pablo Peirone Email & Phone Number

La Trinidad, Provincia De Buenos Aires, Ar

Buenos Aires Province, Argentina

Buenos Aires Province, Argentina

Director of Product & Strategy at HypeAdsAs the Director of Product & Strategy at HypeAds, I steer the strategic direction and product development of our programmatic advertising initiatives, particularly in the US Hispanic market. Key aspects of my role include:🛠️ Strategic OversightDevelop and execute long-term strategies to expand into new markets, focusing on Connected TV (CTV) and Online Video (OLV).Continuously refine our product offerings based on market needs and technological advancements.👥 Leadership and Team DevelopmentLead a diverse team of product managers, strategists, and AdOps specialists, ensuring alignment with strategic objectives.Foster a culture of innovation and continuous learning within the team.📊 Market Analysis and Client EngagementConduct market research and competitive analysis to stay ahead of industry trends.Engage directly with key clients to align our solutions with their advertising goals.🤝 Collaboration and RepresentationCollaborate with internal teams and external partners to enhance product integration and market reach.Represent the company at industry events, promoting our innovative approaches and gathering valuable insights.This role is integral to driving HypeAds' growth and maintaining our leadership in delivering cutting-edge advertising solutions to the US Hispanic market

Argentina

Building upon our 15 years of experience in digital marketing, we have established three business units at ELJAB:📈 ELJAB DIGITALCampaign Management: Planning and execution of effective digital campaigns.Analytics: Data analysis to optimize performance and ROI.Content Monetization: Strategies to generate revenue through digital content.Web Design: Development of attractive and functional websites.Consulting: Strategic advice in digital marketing.🤝 ELJAB HRRecruitment: Selection of professionals in digital marketing and media.Team and Workflow Optimization: Enhancing efficiency and productivity.Personality Analysis: Assessments based on MBTI and Enneagram to build balanced and efficient teams.🎓 ELJAB ACADEMYDigital Marketing Course: Comprehensive training with a focus on media and digital strategies.Personalized Training: Programs tailored to the needs of professionals and companies.Skills Development: Emphasis on the latest industry trends and tools.Through ELJAB, we offer complete solutions to meet the needs in the digital realm, from campaign management to the training and development of high-performance teams.

Buenos Aires, Argentina

GroupM Interaction Argentina´s HUB LeaderService provider for all Digital Operations for Mindshare, M/SIX, Mediacom & MaxusManage +25 people including Performance Analysts, traffickers, SEO Managers, Community Managers, Art Director; Data AnalystNestlé Digital DirectorResponsible for Digital Strategy, Planning and Performance Operations for all Nestlé Brands including:NescafeNespressoPurinaLaunched Nescafe Dolce Gusto E-Commerce in Argentina, exceeding primary objectivesLaunching this year E-Commerce for Nespresso Argentina

Buenos Aires, Argentina

In charge of Ad Ops, SEM and Design teams, including staff selection and training.Responsible for the correct Delivery, Reporting and Analytics of all Online Campaigns for Mindshare, Maxus and Mediacom; including Display, Search, Email, Mobile.Online/Offline Comparison and IntegrationOther responsibilities: Technology Selection (ad servers, analytic tools, dynamic ads solutions), media planning, BI creation & reporting.Top Clients:*Movistar*Telefonica*Ford*HSBC*Volkswagen*LG*Smirnoff*Warner*Shell*Nestle*Zurich*Procter & Gamble

Responsible for the correct Delivery of SEM & Display Campaigns. Main Focus on designing, implementing and completing performance oriented strategies, including on & offline media. Other responsibilities: Technology Selection (ad servers, analytic tools, dynamic ads solutions), media planning, BI creation & reporting.Awarded with “Best Performance Campaign” for Mexicana de Aviación at IAB Conecta 2009 as Head of Project

Account Optimization in different platforms:-Yahoo! Search Marketing-Yahoo! Direct Response (RightMediaExchange)-Yahoo! Display Banners-Yahoo! Mobile

-Campaign Design, Management & Optimization-Media Synergy. -Client Fidelization. -Campaign Up sells. -Tech Support. -Custom Reporting: internal and external - Top Clients included MercadoLibre, deRemate, MásOportunidades, Despegar.com, LaNación, OLX, Paginas Amarillas, Clickhoteles

Senior Tech Support and Customer Care.Configuration of ADSL productos.Routers, Switches, Access Points.Billing Issues.