I'm an energetic and enthusiastic individual who’s passionate about business and marketing and sharing what I learn, do and know with others. I participate in several events, conferences, courses, workshops and masters, as follow:[2020-today] Activation & Onboarding in SaaS - The PowerMBA[2019] Start & Scale: Ecommerce - Warrior Forum, Vancouver (Canada)[2019] Master in Digital Marketing - Marketing & Web School, Valencia (Spain)[2018] RD On The Road Events (x2) - RDStation, Colombia, Mexico[2018] Master in Startup Administration (MSA) - Universitat Politecnica de Valencia (Spain)[2017 & 2018] Inbound Marketing Summit - Triario & Hubspot, Medellin & Bogota (Colombia)[2017] RD Summit - RDStation, Florianopolis (Brazil) *[2017] OMExpo @ SEMRush Room- IFEMA, Madrid (Spain)[2017] Bachelor In Digital Marketing - WebAcademy (Remote)[2015] Master in Entrepreneurship and Leadership - EDEM Business School, Valencia (ES)* Rated #1 Speaker in the Spanish track with an audience of 1600+ marketers* See some examples and testimonials here: https://bit.ly/Pablo-On-Stage

The world's first end-to-end sales platform to simplify the lives of sellers and buyers everywhere. From ensuring the right content hits the right desk at the right time, to ensuring your data does the same, Mediafly makes it easy for sellers to sell and buyers to buy.

Responsible for driving growth for Dooly and our customers through product marketing, demand gen, marketing, and GTM.

➖ Managed a team of ttalented lifecycle and customer education marketers to build revenue-driving programs from evaluation, onboarding and activation through purchase. ➖ Accountable for our Customer Education programs (and conversion events). ➖ Generate PQLs —for Thinkific’s up-market product— via personalized user nurturing during activation. ➖ Accountable for strategizing a number of personalized, multi-channel customer lifecycle programs. ➖ Accountable for creating alignment across marketing and other go-to-market teams around Thinkific's Customer Lifecycle Model (based on JTBD theory)➖ My team owns the in-app communications channel and provides with recommendations and guidance to the go-to-market unit. ➖ Provided coaching and career pathing for my wonderful team, leading from a position of personal expertise and candor.

My team and I help over thousands of creators & educators who choose Thinkific each year to reach success with the platform. We find the right balance between how and when educate, and pull the best levers to retain customers, and monetize them. In action words: we strategize and run omnichannel lifecycle programs via emails + in-app communications and web/landing page experiences. Some specifics: ➖ Customer Activation: Accountable for Thinkific’s Activation marketing budget and performance. I worked with Growth, Customer Success and Product teams to align initiatives to deliver the best customer experience across multiple touchpoints. ➖ Lifecycle modelling: I worked with user research, strategy and data teams to implement a shared customer lifecycle model across the go-to-market unit (Marketing & Growth teams). ➖ In-App Marketing: Develop and manage our in-app channel and tool (Appcues), and set best practices across all efforts and key teams (Growth, Product Management and Product Marketing). Manage the day-to-day vendor relationships, including contract negotiation. ➖ Support our marketing campaigns team to raise awareness among our creator base to Thinkific’s flagship yearly events like Amplify and Think In Color, as well as all product marketing launches via in-app communications. ➖ For some time, I led the Developer Marketing team (Platform Marketing), which had two primary objectives: recruit new and nurture existing app developers for the Thinkific Appstore ecosystem, and increase awareness and app adoption among our customer base. ---- Thinkific (TSX: THNC) is a software platform that enables education entrepreneurs to change lives by creating, marketing, selling, and delivering their own learning experiences via digital products.

As a growth marketer and strategist, I focus on:➖Customer Lifecycle MarketingImplement diverse strategies with the goal of helping customers reach key milestones along their journey with our product. I do this via strategies email and in-app notifications including welcome and onboarding, offers & promotions, re-engagement and activation, product releases, sunsetting, etc. This definitely requires partnering with a variety of stakeholders from product, design, marketing, data, customer success to develop and deliver on shared goals, executing against organizational OKRs.➖Customer Growth FrameworkLed a coordinated company effort to remodel Unbounce's customer lifecycle in three stages (Activation, Engagement and Resurrection). Defined and quantified Unbounce first retention metric, as well as other customer lifecycle KPIs. This has completely changed the way we view our customers and created change management across the organization.

As a customer marketing strategist, my key responsibilities are:➖ Strategize, build and execute onboarding, feature adoption, subscription renewal, plan migration and product education campaigns and programs.➖ Develop creative & hyper-personalized marketing content (such as emails, landing pages and in-app messages) that help our customers get more value from Unbounce.➖ Ideate, execute and run win-back campaigns (post-churn).➖ Lead and project manage campaigns and programs with multiple collaborators and stakeholders from inception through execution and ultimately performance measurement.➖ Collect data, analyze and use customer data to develop advanced segmentation➖ Report on campaigns and programs performance

As an International Marketing Manager, my main goal to increase Unbounce's brand awareness and recognition in Spain and key countries in Latam.During my first 18 months I drove +142% traffic to localized website, +12% of new users from target countries, -34% to CAC via paid campaigns; and run several lead-gen campaigns and programs (from content & partnership marketing) which brought +10k new leads to Unbounce. I added ~$50,000 in MRR to the company.➖I developed international partnerships with SaaS companies like SEMrush, RD Station, Hubspot, Doppler Email Marketing or SproutSocial; as well as with local key agencies, and co-organized and produced marketing activities such as Digital Agency Day or content like Guia AdWords for SMBs.➖ I produced over 30 pieces of localized content in several blogs, podcasts, interviews, webinars, etc. Google “pablo penades unbounce” for more.➖As a team lead, I was responsible for managing a team of talented international marketers for 8 months. I had two direct reports: Portuguese and German-speaking marketers (the later, remote) and also managed and contracted contributors.➖I led an international collective to build alignment within the revenue unit (marketing, sales and customer support). This work successfully turned into more internal awareness, shared market education and learnings, and kept our culture of continuous communication and transparency.➖I spoke at several conferences in Colombia, Mexico, Spain and Brazil (rated #1 Spanish speaker at RDSummit 2017). I create dedicated pages for each event I speak at with slides and resources to maximize impact.

Idrica (prev. GoAigua) is a pioneer company in the digitalization of the water industry. It accompanies water sector organizations through their digital transformation process and provides technological solutions for the industry’s cornerstones: the commercial cycle, assets management and work orders. Idrica is a Global Omnium’s company [Rev: 400M€. Prof: 35M€ (2018)].As Marketing Manager and lead, I combined my expertise in Marketing and Technology fields, and my Civil Engineering educational background.My responsibilities:➖ Building the marketing strategy➖ Defining the foundations of brand and product positioning➖ Hiring (two amazing marketers!) and managing the marketing team➖ Website development and signoff in content (copy & design)➖ Managing sponsorship and creating collateral marketing materials to represent GoAigua in over 10 water industry events between Q1 and Q2 2019➖ Supporting the sales team with proposals and sales collateral preparationDuring my time at Idrica (prev. GoAIgua), the company was awarded the 2019 Digital Water Prize from Water Europe.

Camillion App (prev. Vitcord) is a mobile app that brings people together through their video stories. You can start video threads or participate in those of others, creating video stories together with your friends and Vitcord community. As the Head of Marketing and Analytics:➖I planned and executed strategies for generating video communities➖Measured in-app activity and analyzed user behaviour with MixPanel➖Launched acquisition marketing campaigns, mainly content and influencer marketing➖Helped on fundraising and negotiation with investors

In This Project Works, I helped organizations to enhance their digital transformation in order to be as much competitive as possible in these global and online markets. As Digital Marketing Strategist, I served our customers in the following areas:➖Brand proposition development and digital presence➖Offline and Online lead generation strategies➖Social Media marketing advice➖Marketing Training and Facilitation for customers➖Email marketing and basics of marketing automation➖Support in content creativities➖Business Development for TPW

Instituto Ideas (or IDEAS UPV) is a public service within the Polytechnical University of Valencia (UPV). The mission of IDEAS UPV is to educate and promote an entrepreneurial culture among the UPV (students, teachers and researchers), to raise awareness and dynamize the university's community in order to create the creation and support of new companies and to support the creation and development technology-based companies in Spain.During the second half of my time at IDEAS UPV, my key responsibilities were:➖ Support and guide innovative project owners in the startup ecosystem (StartUPV) and contribute to the development of the latter.➖ Assist founders with ideation, strategy and execution of marketing tests/micro-campaigns to validate business ideas.➖Scale marketing tests and help in the definition and development of early-stage startups marketing plans.➖ Support these start-ups in defining their business model, structuring their business plan while ensuring consistency among both the planned investments and the research-development and innovation activities.

The Chair of Business and Management Culture is the result of a partnership between the Polithecnical University of Valencia and a number of Spanish companies with the mission to bring founders professional experiences to the university students.Some of the companies adhered to the CDE were: Bankia, Dulcesol, Air Nostrum, Andersen Tax & Legal, Bollo International Fruits, Official Chamber of Commerce, Industry and Navigation of Valencia, among others.➖Project management and coordination of all the activities of the Chair of Directive and Business Culture course.➖Coordinating and facilitate with all the teachers (business owners or representatives of the patronage companies)➖Coordinating events and visits to companies for students