Entrepreneur, Director and Independent Consultant to Founders, VCs and, the C-Suite • Strategic partner in building world-class, high-growth brands and products.Author of the book “Digital Branding. How to Build Brands and Products for the Digital Economy”. CrossMedia Publishing. 2022, Tokyo, Japan. Language: Japanese.Experience:- CEO and Founder @ Erretres. The Strategic Design Company (www.erretres.com) since 2003.- Independent Consultant to Founders, VCs and, the C-Suite (All About Design, without Designing: Brand and Product Strategy, Creative Direction, Design Reviews, Design OPS, Talent and, Company Culture, 1to1 Coaching to Design your Dream Life). - Chief Design Officer and co-Founder @ Nordic Bikes since 2022 (www.nordic-bikes.com)- Founder or Erretres Open Lab, innovation and education platform, since 2017. - Creative Director of Matador magazine (12 years).- Co-Founder and Co-Director of Master Online in UX with Universidad Europea (5 years).- Teacher and Consultant in IE School of Communication + IED Design Madrid (7 years).Clients:McKinsey & Company, E&Y, VISA, Repsol, NTT Data, Playtomic, Banco Pichincha, Movistar, El País, Mahou San Miguel or Seedtag, among others.Websites:www.pablorubioordas.comwww.erretres.comwww.nordic-bikes.comInstagram:@pablorubio@erretres_design@nordic.bikes@erretresopenlab