Responsable de diseñar e implementar el plan de marketing de la linea SUVs de la marca. También de planificar, implementar y controlar presupuestos, campañas, eventos y actividades de marketing, incluyendo la estrategia y ejecución del plan de generación de leads para la red de concesionario de la marca.Principales logros: Ejecución exitosa de un evento de lanzamiento de producto y dos ferias de marca durante el primer mes de gestión, además de la implementación de estrategia y cumplimiento exitoso del 100% del objetivo de generación de leads entre julio 2023 a marzo 2024, acompañado de optimización de la calidad y eficiencia de la inversión digital. También de implementar una solución de omnicanalidad y de gestión de CSI y NPS para mejora de procesos y servicio al cliente.

I actively supported the development of a ministry in Chiang Mai, Thailand, focused on providing training and member-care services for Latin American cross-cultural missionaries serving in Southeast Asia. Key contributions in this position included (1) developing a foundation for strategic and financial planning, laying the groundwork for the ministry's development and operational success. (2) Defining the strategic priorities to establish a roadmap to develop crucial partnerships for the ministry.Notable Achievements of the position were (1) playing an instrumental role in consolidating cooperative partnerships with multiple Latin American parachurch organizations, facilitating essential services for the ministry with focus in the areas of training and member care. Also (2) developing a comprehensive operational budget for the ministry for the 2022-2023 period planned activities, along with preparing technical documentation required by the sponsoring organization to secure allocation of resources.Through this role, I honed several competencies and skills, including:- Cultural Adaptability: Thrived in a culturally diverse setting, acquiring valuable communication, living, and working skills in a different cultural context.- Strategic Alliances: Established strategic alliances and partnerships by leveraging relational, networking and effective communication abilities to stakeholders.

Responsible for supporting in various roles and areas for the development of two key organizational objectives: (1) Develop new city teams and (2) Consolidate and strengthen partnerships with churches in the North American region. Main achievements include active contribution in the planning and successful execution of two regional Steiger city team launch events, in Houston TX, and in Minneapolis - St. Paul, MN, in coordination with active members of the mission, volunteers and partner churches. Living, working and learning effective communication skills in an intercultural environment are the main competencies and personal skills developed. Also great adaptability, which led to the development of a capacity to manage resource and logistics challenges in a creative and collaborative way.

Responsible for creating and implementing a comprehensive brand strategy based in-depth market studies, competitive analysis, consumer behavior research, and price-product mix assessment; other responsibilities included planning, implementing, executing, and controlling budgets for marketing campaigns, events, and strategic PR and brand development activities. In addition, conducting training programs for the nationwide sales team to ensure effective learning of brand values and equipping them with essential product sales skills. Main achievements: Active contribution to the definition of Chery's business potential for the acquisition of Cinascar (Chery's former national wholesaler) by Corporación Maresa. Between 2017 and 2018, the deployed brand strategy helped Chery climb 4 places in the industry sales ranking (from 11th to 7th), increase its market share (from 1.6% to 2.7%), and its retail sales (units sold) by 125%. Between 2018 and 2019, amid intense competition and a contraction of the industry of 2.5%, Chery's Brand Power KPI improved from 2.3 to 2.5 and Advertising Noise from 8% to 14%, yielding a new year of growth in both market share (2.7% to 3%) and Retail sales (by 9.2%).

Responsible for analyzing the market and competition to define the pricing strategy of the product line-up; also of supervising and executing vehicle homologation operations, local logistics, product supply, and delivering brand and product training to the dealer network's salesforce nationwide.Key achievements include leading and achieving product homologation according to standard INEN RTE-041 for Volskswagen Crafter 30 and Crafter 50, through a technical and multidisciplinary work with auto-part vendors, technical consultants and government regulatory agencies. In the commercial area, achieves to successfully introduce and position VW Crafter models in the van segment, achieving an increase of 474% in retail sales of the model between 2012 and 2013 and a 19% increase between 2013 and 2014.

As Auditor, I executed 361 audit hours as of 08/20/2012, as a team member or leader, in certification and follow-up audits under the international standard ISO 9001 in companies from various industrial sectors nationwide.As Trainer, I delivered 152 hours of formation as of 08/20/2012, on companies from various industrial sectors nationwide. Training content included ISO 9001 and ISO 19011 standards, formation of internal quality auditors, management tools for addressing non-conformities through corrective and preventive actions, quality control, effective management supervision and customer service improvement techniques.

Responsible for researching and developing business opportunities within the scope of existing and potential wholesale distribution and representation agreements managed by the new company.A key achievements was the consolidation of a product and solutions distribution agreement with Spanish brand Apotheka Imedisa. This agreement enabled work with Hospital Metropolitano in Quito, Ecuador to implement an pharmacy automation project, which saw an implementation progress of 60% until I decided to step aside from the firm.

Responsible for maintaining and developing the commercial and service relationship with key institutional customers (hospital) and meeting revenue targets for the product line.Key achievement in the position was to successfully implement 150 infusion pump sets in 5 key hospitals in Quito via commodatum contracts. The business deals generated a 50% increase in sales of infusion pump supplies, which resulted in 110% performance of the period sales target.

Responsible for developing vertical sales channels through lead management and cultivation of relationships with web and technology development partners. Also for managing two key corporate accounts of the company. The key achievement in the position was the consolidation of three important vertical channels, in which the company's proprietary geographic intelligence API solution was integrated.

Responsible for developing proposals for logistics operation services, through technical and economic feasibility analysis and creation of income models.The main achievement was to preparare of two comprehensive technical and economic service proposals for bidding with two of the top ten laboratories in the pharmaceutical industry.

Executed 170 audit hours, as a team member or Lead Auditor in certification and follow-up audits under the international standard ISO 9001 in companies from multiple industrial sectors nationwide.

In the context of the recent acquisition of a European business conglomerate, the company entrusted me the responsibility of researching and analyzing the neoprene orthopedic supports industry and market in the USA, to identify its market size and opportunity and analyze the viability and corporate suitability to enter a new industry.As key achievement, I prepared and presented to the CEO and CMO an analysis of the market potential, along with an evaluation of the core competencies required to enter such market versus Hemcon's existing core competencies. Based on these findings, I also presented my recommendation as to whether or not the firm should enter such new market.

As QUALITY MANAGEMENT LEAD (Sep 2004 – Aug 2007), I was responsible for leading the implementation, maintenance and improvement of the quality management system under the ISO 9001 standard, through risk identification, correction of operational waste through standardization of processes, implementation of operational policies and procedures and application of continuous organizational improvement tools. The main achievements of this position were leading the implementation and obtaining of the ISO 9001 certification, improving the service experience with satisfaction levels of more than 95%; also achieve internal optimizations that improved operational profitability by around 15%. As SERVICE EXECUTIVE (Oct2005 – Oct2006), I was responsible for providing personalized service for vehicle fleet purchasing management for employees of the company's most important client (Pfizer Laboratories). The main achievement of the position was to achieve a saving of around 6% in the client's existing budget for the purchase of its vehicle fleet, by negotiating acquisition agreements and vehicle fleet benefits with car dealers.

Responsible for managing the information of accounts receivable and collections of international clients. Also for preparing contribution margin reports by product, place and segment for the Credit Manager & Marketing Controller.The key achievement was to organize and optimize the credit note issuance process, which substantially improved the company's relationship with its international client (distributor) portfolio.