Pablo Ribeiro Email & Phone Number

Barcelona, Ct, Es

Bellaterra, Barcelona, Es

Energiot is a spin-off of the CSIC laboratory in Barcelona, and they offer an IoT solution for electricity grid operators at a cost five times lower than current alternatives. Using Energiot's devices, grid operators can save up to 20% in the operation and maintenance of electrical infrastructures. They can increase the penetration of renewable energies, apply dynamic line rating, detect accidents such as faults, forestal fires, and others, and allow predictable maintenance. This is possible because the IoT nodes use a patented technology that allows their manufacture at a lean cost and obtaining energy from the residual magnetic field generated by the network itself through the piezoelectric effect. This means that Energiot devices don't use batteries and don't need additional maintenance, allowing grid operators to have a global deployment on their grids and install the devices in any part of their assets.

After working for 4 years at Endeavor and before starting my MBA, I took a sabbatical time to travel the world to see different cultures and to visit companies and innovative projects. During this time I produced articles, photos, and videos on topics of entrepreneurship, innovation, culture, and economy.

Br

I led the Endeavor advocacy work of fostering the entrepreneurship in Brazil. We produced studies and used them to influence governments and other ecosystem stakeholders to elaborate better public policies and actions to improve the business environment. Our studies were featured in major media channels reaching more than 2.7 million dollars in spontaneous media; I worked to engage key stakeholders, such as mayors of capital cities, presidential candidates and other Public Authorities; I supervise the development of a project for the city hall of Porto Alegre to reduce the time to open a business; and I was also responsible for leading the Global Entrepreneurship Week in the country, a movement that mobilizes over 1500 partners and impacts more than 2 million people in Brazil

Br

I was responsible for the online products of Endeavor in order to help entrepreneurs overcome their challenges and grow their business. My main role was a merge of CTO and Product Owner. I've managed all development, including defining product features, UX, KPIs, analytics stack, SEO strategy, managing IT and design team (through scrum/agile methodology), implementing Hubspot, Salesforce and other applications.The outcome of this work was a content portal (growing from 700k to more than 3.5 millions unique visitors during this period and from 50k to more than 150k subscriptions of entrepreneurs), an online education website and the mentoring platform, reducing the time and improving the quality of a mentoring match.

Br

I've created and managed the Endeavor Startup Network acceleration program focused on mentoring and supporting promising new ventures with potential for high impact and to become Endeavor Entrepreneurs. The program was later merged with others and became the Scale-up mentoring program which today helps hundreds of entrepreneurs from different markets and sizes. I have managed directly 10 startups, which were later selected as Endeavor Entrepreneurs, sold or received investments. Later I also supported two analysts who were responsible for dozens of companies. We've reached an NPS 80 for the program.Some of the startups I worked directly with: Canal da Peça (later invested by Ebricks Digital), Geekie (EY Entrepreneurs of the year 2016, became Endeavor Entrepreneurs in 2015), I.systems (later invested by Fundo Pitanga, also became EEs in 2014), Lema21 (merged with eÓtica in 2015), Memed (later invested by Monashees, Astella and Redpoint Ventures).

#EuVotoDistrital is a social movement that engages society to pressure politicians to support district vote (a new election system). We’ve started with a couple of people and today we have more than 200.000 supporters around the 26 states of Brazil. I’ve played many roles from marketing and fundraising to product management and advocacy. Since 2013, I am an advisor and a volunteer.

Quero Incentivar is a digital platform to promote the investment in cultural, social and sports projects that receive tax deductions. It has thousands of projects and it is one of the references in the cultural and sports market. I led the product development, partnerships and marketing. Since 2013, I am an advisor and the platform is managed by my partners 3 Apitos.

Chefs de Família was an experiment platform of recipe videos where you could find a full yummy experience through the stories and gastronomic secrets of families. I managed the product development and prospected partnerships.

ProcuraMed is a startup that helps patients to find the best doctors. My role was to review and improve the product development and the marketing and sales plan. We've increased the database from hundreds to thousands of doctors; We also improve organic traffic and UX experience.

I founded and managed EuLembro, a social network that helped brazilians to remember which politicians they have voted for and follow news and projects. We had more than 7 thousands users who saved their candidates and didn't forget who they were anymore. I developed the product concept, managed its production, launched a marketing campaign with low budget and participated in several discussions with the political community.

São Paulo, São Paulo, Br

Garage is a digital marketing agency (acquired in 2014 by the IMS Group). I've worked with digital marketing, communication plans, market and consumer analysis, coolhunting and also prospected and acquired new clients. my most relevant projects were with: Honda, Nivea, Skol Beats, Antarctica Subzero, Ipiranga, Hello Kitty, Santander, Mizuno, Dermodex, Actimel and political campaigns.

São Paulo, Sp, Br

Publicis is a multinational publicity agency. I worked at the planning department and gave support to several projects with clients such as Nestlé, Citibank, Anhembi Morumbi College (owned by Laureate Education Inc).

Sao Paulo, Sp, Br

Espalhe is the top guerrilla marketing agency in Brazil. I have worked with operations and planning. In other words, we had to figure out how to make crazy and awesome communication actions happen. I also wrote for the agency's blog.

São Paulo, Sp, Br

ESPM Jr is a consulting company run by students. I managed three projects: 1) Communication strategies for our company. 2) Marketing strategy plan for a computer science and language school. 3) Marketing project for a non-profit organization that helped handicapped people.

São Paulo, São Paulo, Br

Box 1824 is a cool hunting research company. I did a survey project for Claro and Motorola in order to identify opinion makers in mobile market among young people. After this, we did a social engagement game with the influencers in order to highlight the qualities of the new mobile phone of Motorola.

Executive Master Of Business Administration (Mba), Business, Administration, Management

Bachelor'S Degree, Marketing, Communication And Advertisement

Education record