Pablo Sturba Golan Email & Phone Number

Barcelona, Cataluña, España

➊ Role: ▹ Digital Marketing Strategist➋ Responsabilities:▹ Create reports and research studies with the objective of strengthening the Growth area. ▹ Develop creative strategies in order to find new business opportunities.▹ Create an information hub with the objective of analyzing in depth 360º communication strategies.▹ Research user behavior, new technologies and trends in order to optimize strategies and offer new development ideas to clients.

Barcelona Y Alrededores, España

➊ Role:▹ Sr. Account Manager & Digital Marketing Strategist➋ Responsabilities:▹Coordination and collaboration with cross-functional teams, including design, development, and marketing, to ensure project alignment and successful delivery.▹Production and editing of high-quality photography and videography content to support marketing campaigns and brand storytelling.▹Creation of engaging visual content for social media, websites, and other digital platforms to enhance brand presence and audience engagement.▹Strategic planning and execution of digital communication projects for clients.▹Management of content distribution across various platforms to maximize reach and impact.▹Research and analysis of market trends and consumer behavior to inform content and strategy decisions.▹Writing, editing, and proofreading of compelling copy for various channels, including blogs, newsletters, social media posts, and video scripts.▹Optimization of audiovisual content for different platforms and formats, ensuring the highest quality and performance.▹Comprehensive project management, including deadlines, budgets and multidisciplinary teams.▹Development and implementation of content strategies aligned with marketing objectives.▹Use of artificial intelligence to optimise processes and improve content quality. ▹Oversight of content production for various digital channels.▹Ongoing analysis and optimisation of content and project performance.▹Client relationship management, identification of business opportunities and client satisfaction.▹Team leadership and development, fostering a collaborative environment of excellence.▹Creation and presentation of detailed reports and insights on campaign performance to clients and internal stakeholders.

➊ Role: ▹ Sr. Digital Strategist at Possible (Munich | Buenos Aires).➋ Responsibilities: » Creation of Advertising Campaigns: I create online and offline advertising campaigns focusing on branding, positioning, and strategic planning. Worked with brands such as Siemens Germany, Volkswagen, Philip Morris International, DB Schenker, Fiat, Audi, Telefónica, Mercedes Benz, Raffaelo, Alfa Romeo, Sanofi, BSW & EWH, TÜV SÜD, among others.»Strategic Tasks: I perform various strategic tasks including digital analysis, audits, research, creation of new KPIs, development of touchpoints maps, funnel optimization, user journey mapping, editorial planning, and conceptualization of new advertising concepts.»Pitch Leadership: I lead pitches for new business opportunities, showcasing strategic approaches and generating innovative proposals to attract new clients.»Strategic Approaches: I develop strategic approaches for SEM, SEO, Social Media, BTL, and ATL campaigns to effectively reach target audiences and achieve campaign objectives.»Project Supervision: I supervise ongoing campaigns, ensuring their successful implementation and coordinating with freelancers to deliver high-quality results.»Training: I train new team members, imparting knowledge and best practices to ensure their effective integration into the team and successful execution of their roles.»UX Consulting: I provide strategic UX consulting services, leveraging my advertising and navigation experiences to offer valuable insights and recommendations to clients.

➊ Role: ▹ Communication Manager and Digital Strategist.➋ A quick look:▹ I have designed and managed digital communication campaigns for non-governmental organisations (NGOs) and health brands from the Netherlands, USA, Spain and Argentina. -Brands: PxP, Harper Juice, SUMMA Energy, among others.➌ Responsabilities:»Comms Management: I oversee communication strategies to effectively convey messages across channels and achieve objectives.»Strategic Planning in Social Media: I develop social media plans to drive engagement and meet business goals.»Creative Ideas and Campaign Projects: I generate innovative concepts for branding and positioning campaigns.»Content Production: I create content for social media, email, BTL, and packaging materials.»Editorial Plan: I develop and execute content schedules for consistency and relevance.»Copywriting: I craft persuasive copy for ads, social media, and emails.»Comms Consultancy: I offer insights to optimize communication strategies.»Analytical Reports: I analyze campaign performance to inform decision-making.

Capital Federal, Argentina

➊ Role: ▹ Social Media & CX Specialist for The Coca-Cola Company (LATAM). ➋ A quick look:▹ Management, content creation and analysis for the SoMe channels of Coca-Cola, CC Zero, CC Light, CC Life, Coke FM, Sprite, Schweppes, Fanta, Powerade.➌ Responsabilities:»SoMe Management: oversee Coca-Cola's digital channels, including moderation, crisis management and influencer engagement.»Content Creation: write engaging copy, Q&A responses and editorial plans for social media.»SoMe Strategy development: Develop comprehensive social media strategies aligned with business objectives and target audience interests.»Content Planning: plan, create and curate engaging content for various social media platforms, ensuring consistency with brand voice and messaging.»Community Management: foster and nurture online communities by engaging with followers, responding to comments and messages, and managing online conversations.»SoMe Ads: plan and execute paid advertising campaigns across social media.»Influencer MKT and collaboration: Identify, build relationships with, and collaborate with relevant influencers to amplify brand reach and engagement.»Crisis Management: develop and implement strategies for managing soMe crises, including monitoring online conversations and responding promptly to issues.»Cross-Functional Collaboration: collaborate with internal teams such as marketing, PR, and customer service to ensure cohesive and integrated social media strategies.»Trend Identification: stay abreast of trends, cultural events and conversations happening on social media to capitalize on opportunities for relevant and timely content.»Reporting and Analysis: analyze campaigns using tools like Netbase/Sprinklr.»Training: train new personnel and coordinate quality and customer service cases.»Promotions and Contests: manage promotions, contests and processes ensuring compliance and effectiveness.Special Awards:❝Selected as one of the five members of the Ethics Committee.❞

Argentina

➊ Role:▹ Technical Account Manager in Microsoft Advertising.➋ A quick look:▹ I manage the advertising accounts of various brands within the advertising channels offered by the Microsoft network, reviewing briefs, curating content and implementing ads (MSN Messenger, Bing).➌ Responsabilities:» Implementation of Online Advertising for Microsoft Network: I lead the implementation of online advertising campaigns for the entire Microsoft network in Europe and South Latin, ensuring strategic alignment and optimization across regions.» Brief Management and Administration: I manage and administer briefing processes for advertising campaigns, ensuring clear communication and alignment with client objectives and expectations.» Accounts Technical Management: I provide technical management support for client accounts, overseeing implementation and troubleshooting of technical issues to ensure smooth campaign execution.

Bachelor'S Degree In Sciences Of Social Communication, Bachelor´S Degree

Activities and Societies: Degree in Social Communication Sciences with focus on Advertising Communication.

International Diploma In Business And Digital Marketing, Marketing

Activities and Societies: International Certification. Development and management of digital business projects from the Business Plan.

Diseño Ux/Ui

Curso de Diseño UX/UI.

Diplomatura Internacional En Business Intelligence, Business/Office Automation/Technology/Data Entry

Diplomatura Internacional en Business Intelligence (en curso).

International Postgraduate Writing: Human Creativity And Communication, Communication And Media Studies

International Postgraduate Course in Literary Writing, Essay Writing and Journalism.

Post-Graduation In Creative Planning, Advertising

First Certificate Exam (Fce)