Chief Evangelist
CurrentBig context shifts create periods of massive wealth creation (and SFH PM is in the middle of 3 HUGE shifts), but there’s only a handful of people in the world that have obsessively studied how winners are created in these moments in time… I’m one of them.That’s why I’ve never been more motivated by any opportunity more than the chance to help PMs, PM consultants, and PM vendors (that get it) be the winners of this next era in SFHPM as the Chief Evangelist at Vendoroo.“WHAT IS HE TALKING ABOUT?”The book, Play Bigger (by Lochhead, Ramadan, Maney) came out 8 years ago, open sourcing the discipline of Category Design. It’s a study that showed how category creators make up a small percentage of companies in the S&P 500, but are responsible for 70%+ of the growth.It also explains how movements are created by companies during a time of change.The latest work on this subject is “Pattern Breakers” by Mike Maples Jr, that explains why so much disruption happens at these moments.Incumbents aren’t afraid to innovate. But they are tied their past successes to adapt to a context that changed drastically.That’s when contenders completely break the frame of the old paradigm and win the market (often putting incumbents out of business- like cab companies when Uber happened)WHAT’S MY MISSIONThere isn’t 100 people in the world that have studied these moments, the winners, and their strategies more than I have in the last 5 years…And I’m convinced this type of change is coming to SFHPM.I hope to shine a giant bat signal into the SFH PM sky, so anyone that sees this coming can join the fanatical search for the new normal.I hope to shine a giant spotlight on everyone and anyone that brings great ideas, processes, and solutions to the table and surround the ones that get it with people like them.